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Wagepoint
"The teams that will succeed in the AI era aren’t the ones generating the most content – they’re the ones using AI to make better decisions." Our VP of Marketing Taryn Shulman was featured in TechBeat Canada alongside marketing leaders from across the Canadian tech industry, on how AI is changing the way marketing teams work. Read now → https://lnkd.in/dBXaxWg8
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Embold
NEW BLOG: Unlocking True ROI from Influencer Marketing 📈 Measuring the success of influencer marketing goes beyond likes and impressions. For Canadian brands, the key to real ROI lies in focusing on long-term metrics like brand lift, repeat purchases, and customer loyalty. This blog breaks down how to measure influencer marketing’s true impact: from tracking brand perception shifts to fostering sustained customer relationships with Embold’s platform. 📊 If you're a Canadian brand looking to scale influencer marketing and prove its long-term value, this guide is for you. #InfluencerMarketing #CanadianBrands #MarketingStrategy #CustomerLoyalty #BrandLift https://lnkd.in/gJhBSt6Q
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Net Influencer
YouTube launched new creator partnership tools specifically for Canadian advertisers, making it easier for brands to connect with creators in the Canadian market. This move reflects YouTube's continued investment in regional creator economies and localized brand partnerships. The tools aim to streamline collaboration between Canadian brands and creators while addressing market-specific needs. How will this impact monetization opportunities for Canadian creators and cross-border brand deals? Learn more about the tools here: https://lnkd.in/gYn2mpWS #CreatorEconomy #YouTube #CanadianCreators #BrandPartnerships #CreatorTools
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