Activité
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Last week was a milestone moment — welcoming our CEO, Nicolas HIERONIMUS, and my fellows from the Executive Committee to the U.S. After 9 years…
Last week was a milestone moment — welcoming our CEO, Nicolas HIERONIMUS, and my fellows from the Executive Committee to the U.S. After 9 years…
Aimé par Mathias Chaillou
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Fascinating to bring my students from GreatLakes business school (Chennai, India) to visit Peclers Paris, the leading creative strategy consultancy…
Fascinating to bring my students from GreatLakes business school (Chennai, India) to visit Peclers Paris, the leading creative strategy consultancy…
Aimé par Mathias Chaillou
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this is where it’s all heading: brands are making entertainment a top priority. They aren’t just marketing anymore… they’re launching…
this is where it’s all heading: brands are making entertainment a top priority. They aren’t just marketing anymore… they’re launching…
Aimé par Mathias Chaillou
Expérience et formation
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L'Oréal
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Plus d’activités de Mathias
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Les CPM programmatique s’effritent, le trafic humain recule (ou menace de le faire) et les assistants conversationnels deviennent les nouveaux points…
Les CPM programmatique s’effritent, le trafic humain recule (ou menace de le faire) et les assistants conversationnels deviennent les nouveaux points…
Aimé par Mathias Chaillou
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On cherche notre nouvelle superstar du eRetail à Bordeaux! Si tu aimes la douce vie de Bordeaux et celle non moins passionnante du retail digital…
On cherche notre nouvelle superstar du eRetail à Bordeaux! Si tu aimes la douce vie de Bordeaux et celle non moins passionnante du retail digital…
Aimé par Mathias Chaillou
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What is the boldest campaign of the moment? In its latest campaign, Kiehl’s decided to address the trending conversation about Kids & Beauty, in a…
What is the boldest campaign of the moment? In its latest campaign, Kiehl’s decided to address the trending conversation about Kids & Beauty, in a…
Aimé par Mathias Chaillou
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To stand alongside the tremendous group of talented marketers from around the world is deeply meaningful to me. It brings me great pride and joy to…
To stand alongside the tremendous group of talented marketers from around the world is deeply meaningful to me. It brings me great pride and joy to…
Aimé par Mathias Chaillou
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La fin de l'argent facile en Retail Media? Les retailers doivent répondrent aux attentes de leurs fournisseurs et se doit de démontrer son ROAS…
La fin de l'argent facile en Retail Media? Les retailers doivent répondrent aux attentes de leurs fournisseurs et se doit de démontrer son ROAS…
Aimé par Mathias Chaillou
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🔴 We’re proud to present the publication of our Global Media Charter 2023, a 3.0 update of its predecessor that builds on the progress made in the…
🔴 We’re proud to present the publication of our Global Media Charter 2023, a 3.0 update of its predecessor that builds on the progress made in the…
Aimé par Mathias Chaillou
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At the strategic level, the Long and the Short of it has achieved widespread acceptance. I mean who is going to argue with the need to build brand…
At the strategic level, the Long and the Short of it has achieved widespread acceptance. I mean who is going to argue with the need to build brand…
Aimé par Mathias Chaillou
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** I have joined Valtech ** After 18 wonderful years with Publicis Groupe, fantastic encounters, long-lasting friendships, terrific client…
** I have joined Valtech ** After 18 wonderful years with Publicis Groupe, fantastic encounters, long-lasting friendships, terrific client…
Aimé par Mathias Chaillou
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Are you noticing how, during these weeks of lockdown, small businesses and local brands are providing more value to us through services? Our…
Are you noticing how, during these weeks of lockdown, small businesses and local brands are providing more value to us through services? Our…
Aimé par Mathias Chaillou
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Happy to announce the opening of Swissline Glamscience Center in Shanghai Xintiandi! The spectacular 300sqm space, located within the HK Plaza…
Happy to announce the opening of Swissline Glamscience Center in Shanghai Xintiandi! The spectacular 300sqm space, located within the HK Plaza…
Aimé par Mathias Chaillou
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25 febbraio 2019: assunta con false promesse 25 maggio 2019: fallimento Record!
25 febbraio 2019: assunta con false promesse 25 maggio 2019: fallimento Record!
Aimé par Mathias Chaillou
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Client-driven events are a work of art. The canvas is clear for a paintbrush’s bold colours; the panels, a runway of content when Alibaba, Baidu…
Client-driven events are a work of art. The canvas is clear for a paintbrush’s bold colours; the panels, a runway of content when Alibaba, Baidu…
Aimé par Mathias Chaillou
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Monica Guarnieri
Just one word: FASCINATED. 🤖 Lately, I’ve been fascinated by how AI was used in a recent TV ad project — and it sparked some thoughts about the evolving role of AI in advertising, especially in the early stages of pre-production and storyboard development. 🎬 It led me to a question we’re all asking (or should be): Is Creativity Dead? Let’s be clear: AI isn’t here to replace creative minds — it’s here to empower them. 💡 The growing use of AI in pre-production reveals just how much value it brings to modern filmmaking. It offers greater clarity on how scenes will take shape, helps teams align earlier, and drives efficiency across the board. 🛠️ The future of advertising lies not in choosing between AI and creativity — but in making them work brilliantly together. 🚀 #Advertising #AI #PreProduction #Storyboarding #Creativity #Filmmaking #Innovation 🖼️ Image for illustration only — from the Medium article “Storyboarding with AI”
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Autres personnes nommées Mathias Chaillou
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Autres personnes nommées Mathias Chaillou