ValueFirst

We’re thrilled to share that ValueFirst has once again been recognised by Google RCS with the “Citizen Engagement Pioneer 2026” award at the Google RCS World Tour, Gurgaon.   This achievement is a testament to the innovation, collaboration and relentless efforts of our teams in pushing the possibilities of RCS and building impactful conversational experiences.   A heartfelt congratulations to our teams for making this recognition possible. We’re proud to be part of the evolving RCS ecosystem and look forward to creating even more impactful, innovative and human-centric communication experiences. 👏   Here’s to building the future of conversational engagement with RCS! Gurmukh Sidhu Uttara Kaul Sachin Khanna Akhilesh Kumar Singh Rahul Sharma

We're excited to have you join us and can't wait to see what you'll accomplish! #WelcometoValueFirst #welcometotheteam #joy

Celebrating the bonds that stand the test of time. This Raksha Bandhan, we celebrate the spirit of care, trust, and togetherness that makes every relationship stronger. Wishing everyone a joyful and meaningful Raksha Bandhan!💛

Last Friday night, I sent 43 emails. Not one was the same. Each went to a colleague who had earned A1, our highest performance rating. I could have sent one standard note. I did not. I read what each person had delivered and wrote to them individually. It took time, and rightly so. The achievements were very different. One strengthened a platform before failure could expose a weakness. Another helped a customer grow by staying with a difficult problem. A third reduced a seven-day deployment to two days. What connected them was simple: something important became better because of their work. Every quarter, the outside world sees Tanla as a page of numbers. But those numbers are built by more than 1,000 people. These 43 set the standard this year. I asked them to take the note home, share it with family and friends and celebrate. Recognition should not end with a rating or an increment. People should know exactly what they did that mattered. I am proud of what these 43 colleagues delivered. And because they set the standard, I will expect even more from them now.

Here's an uncomfortable truth. Digital scams don't target the uninformed. They target the distracted. The busy. The trusting. The human. That's why awareness alone isn't enough. In a candid conversation with Raj Shamani, Founder & Host Figuring Out Media & Education, Sunil Bajpai, Chief Trust Officer, Tanla, explores the psychology behind modern scams, why trust has become the foundation of the digital economy, and how AI, technology and collaboration can help protect digital citizens. 🎥 Watch the full conversation: https://lnkd.in/d8nTtnwu #Trust #Leadership #Scam #DigitalArrest #Tanla #RajShamani #FiguringOut #CyberSecurity #AI #Podcast

Converting cold discovery into warm dealer footfall - without a single channel switch. That's the challenge we solved for India's biggest two-wheeler brand: reaching millions of buyers across Tier 2, Tier 3, and rural markets, where mobile-first isn't a strategy, it's the only reality. We architected a multi-phase RBM funnel that took users from product discovery to qualified lead - all within a single conversation thread: 🎯 Rich card storytelling in vernacular language for maximum resonance 🎯 Behavioral segmentation to route interested vs. passive users differently 🎯 Native in-chat intent capture, feeding urgency signals straight to the sales CRM 🎯 Real-time geo-based dealer matching — zero redirects, zero funnel leakage The outcome: stronger engagement than legacy SMS campaigns, automated lead routing that gave sales teams real-time visibility, and unit economics that made this commercially viable at national scale. This is conversational commerce built for scale - where every message moves the funnel forward. Curious how this could work for your brand? Let's chat: https://lnkd.in/d4Vrgm8p #RCSBusinessMessaging #ConversationalCommerce #CustomerEngagement

What an incredible day at the WhatsApp Business Summit in Mumbai! 🚀   We had an amazing time connecting with industry leaders, innovators, and decision-makers from across sectors - all coming together to explore the future of #business #messaging.   Some of our favourite moments from the day: - Engaging conversations with visionaries across industries on how #AI is reshaping customer conversations - Insightful sessions by the Meta team on where WhatsApp Business is headed next - Great energy at our booth - from live demos to fun activities that got people talking (and smiling!) - Meaningful networking with peers, partners, and prospective customers who share our excitement for what's next As a company built on making business conversations smarter, faster, and more human, days like this remind us why we do what we do. The future of customer engagement is #conversational, intelligent, and happening right now and we're proud to be building it alongside this incredible community.   A big thank you to the organisers and everyone who stopped by to chat with us. Here's to more conversations, more innovation, and more moments like these!

The energy at the WhatsApp Business Summit is unmatched and we're right in the middle of it! 🎙️ From personalised broadcasts to AI-powered customer journeys, our team is live at the booth showing how brands are turning WhatsApp into their most powerful business channel. Great conversations, great energy, and even better people to learn from. If you're at the summit, we'd love to say hi and hear what you're building. Find us at the #ValueFirst booth 💬

We're excited to be part of the WhatsApp Business Summit India 2026, hosted in Mumbai! Swing by Booth #22 tomorrow and let's talk WhatsApp, business, and everything in between. 💬 See you there!

The most expensive SMS you send may be the one a fraudster triggered. SMS pumping. Smishing. SIM swapping. The threats are growing smarter—and costlier. Our latest article breaks down how SMS fraud works and what businesses can do to stop it. Take a look: https://lnkd.in/ghHFi47h #SMS #FraudPrevention #CyberSecurity