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dentsu

dentsu

Advertising Services

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About us

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.

Website
https://bit.ly/3lDa6Ff
Industry
Advertising Services
Company size
10,001+ employees
Headquarters
Tokyo
Type
Public Company
Specialties
Marketing communications, Advertising, Media planning, Media buying, People-Based Marketing , Creative, Innovation, Data, and Technology

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Updates

  • View organization page for dentsu
    dentsu

    1,810,366 followers

    Our Cannes Lions Rewind Report has landed — Cannes Lions 2026, distilled! 🦁 The report unpacks 5 themes on how humans and brands bond now — from the case for slowing down, to speaking a language LLMs can read, to why participation beats exposure when collective attention is the scarcest resource in the room. Swipe through the trends 👉 Full report at the link below: https://lnkd.in/etYpDnkk #CannesLions2026 #dentsuatCannes2026 #InnovatingToImpact

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  • View organization page for dentsu
    dentsu

    1,810,366 followers

    We're proud to share that dentsu B2B earned three Gold awards at the 2026 B2B Marketing Elevation Awards, which recognize the best in North American B2B marketing and the work driving measurable business impact. Congratulations to our teams and clients on these winning programs: 🥇 Best ABM Initiative — Intel: Precision ABM at Scale 🥇 Best Brand Initiative — Grainger: The Ones Who Get It Done 🥇 Best Sales Enablement Initiative — McCain Foods: Unlock Your Menu Potential These wins showcase the breadth of our B2B expertise, from strategy, brand and creative to ABM, sales enablement, and connected customer experiences and reflect the power of our teams working across disciplines to solve meaningful business challenges. Thank you to our clients for their partnership and to the talented teams whose innovation, collaboration, and dedication made these awards possible.

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  • View organization page for dentsu
    dentsu

    1,810,366 followers

    We are proud to see several dentsu clients and partners recognized on Forbes’ annual list of the World’s Most Influential CMOs. Congratulations to Frank Cooper III of Visa, Tim Ellis of the National Football League (NFL), Mark Weinstein of Hilton, Nicole Hubbard Graham of Nike, Tressie Lieberman of Starbucks, Takeshi Numoto of Microsoft, Denise Persson of Snowflake, Juan Manuel Cendoya of Santander, Lara Hood Balazs of Adobe, Asmita Dubey of L'Oréal Groupe, Emma Chalwin of Workday, Peggy Roe of Marriott International, Jennifer Wilson of Lowe's Companies, Inc.’s, and Elizabeth Rutledge of American Express. These leaders are shaping the future of marketing through bold leadership, innovation, and impact. We are honored to work with you and celebrate this well-deserved recognition! Read more here: https://lnkd.in/gGYKF8GZ

  • View organization page for dentsu
    dentsu

    1,810,366 followers

    Great example of what's possible when innovation meets collaboration!    📺 Together with FreeWheel, we helped Briarcliff Entertainment extend reach, improve frequency, and unlock the power of programmatic linear TV.

    View organization page for FreeWheel
    FreeWheel

    49,201 followers

    Linear TV has always had scale. It hasn't always had precision. Programmatic linear is closing that gap, transforming fixed-schedule broadcast inventory into something biddable, addressable, and measurable in real time. dentsu put it to the test for Briarcliff Entertainment, layering programmatic linear into their existing streaming and traditional TV buys via FreeWheel Buyer Cloud. The result: stronger reach, better frequency control, and minimal duplication across channels. Scale and precision were never supposed to be a trade-off. This is what it looks like when they're not. Read more from Michael G. Braunstein, Head of Agency Enterprise Partnerships: https://lnkd.in/e5hYes2M

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  • View organization page for dentsu
    dentsu

    1,810,366 followers

    125 years of Innovating to Impact 👏

    View profile for Takeshi Sano
    Takeshi Sano

    President & Global CEO, dentsu and CEO, dentsu Japan

    Today, dentsu celebrates 125 years. Few companies have the privilege of looking back on more than a century of history while also looking ahead to what comes next. This anniversary is certainly a moment to celebrate, but above all, it is a moment to reflect with gratitude. No company reaches a milestone like this on its own. Our story has been shaped by the trust of our clients, the partnership of so many organizations, the dedication of our people, and the relationships we have built across generations. Our story began in 1901, when our founder Hoshio Mitsunaga started a news agency in Japan with a belief in the power of communication to connect people, businesses and society. Over the past 125 years, that small beginning has grown into a global business of approximately 67,000 people across around 120 markets. More importantly, it has become a company shaped by generations of people, together with the clients and partners who have challenged us, inspired us and grown alongside us. Throughout that journey, we have been united by a spirit of curiosity, creativity, and innovation. It is a great honour to lead dentsu at this moment in our journey. Every day, I see our people bring that spirit to life, working as One Team with our clients and partners to solve challenges, create new opportunities and help our clients succeed. While the world has changed dramatically over the past 125 years, one thing has remained constant: our commitment to helping our clients grow, and working together with our clients and partners to create lasting value for society. As we look to the future, our focus remains the same – to put our clients first and continue to innovate in ways that create meaningful outcomes for our clients, our people and society. I believe that is how we will continue to earn the trust of the next generation. To our clients, partners, colleagues and friends around the world – thank you. Thank you for your trust, your partnership and your belief in dentsu. The first 125 years were only possible because of you. As we celebrate this milestone, I feel above all a sense of gratitude. We have inherited an extraordinary legacy, and I look forward to everything we will continue to create together in the years ahead. Thank you for being part of our story. #InnovatingToImpact

  • View organization page for dentsu
    dentsu

    1,810,366 followers

    The new trailer for The Angry Birds Movie 3 has landed, with Red taking on his biggest adventure yet: parenthood. Produced by John Cohen and arriving in cinemas this December, from Paramount Pictures! We're proud to be the global integrated marketing partner for The Angry Birds Movie 3, working alongside Rovio Entertainment, SEGA, DNEG, One Cool Group, Flywheel Media and Prime Focus Studios to help bring the next chapter of this global franchise to audiences around the world. Take a look at the trailer below! #AngryBirdsMovie3

  • View organization page for dentsu
    dentsu

    1,810,366 followers

    Health communication is moving into unexpected spaces - and gaming is one of the most powerful.  Why? Because this is where younger audiences connect, open up and learn differently.  In our latest article, we explore why gaming environments are uniquely suited to address sensitive health topics - and what this means for brands aiming to drive real engagement and behaviour change. #dentsuHealth #Gaming #HealthEngagement #DigitalHealth 

  • dentsu reposted this

    View profile for Takeshi Sano
    Takeshi Sano

    President & Global CEO, dentsu and CEO, dentsu Japan

    This week at Cannes Lions, I joined Julia Boorstin on stage for a conversation about what A New Era of Innovating to Impact means for dentsu and the future of growth.     AI is reshaping how we work, create and grow. But despite the pace of technological change, I believe the most important question remains the same: how do we turn innovation into outcomes that matter?     For me, innovation is measured by the value it creates – helping clients grow, empowering people and delivering meaningful impact, not only for our clients but also for society.     As dentsu marks 125 years, I reflected on the principles that continue to guide us today. The world around us continues to evolve, but the importance of curiosity, human creativity, mutual respect, collaboration, and trust remains constant. As technology advances, I believe people and culture will be more important than ever in bringing these values to life. These values enable us to work as One Team with our clients and partners, providing a foundation for creating meaningful innovation and lasting impact together.     Thank you to Julia for such a thoughtful conversation, and to everyone who joined us in Cannes. The energy, optimism and ambition across the festival this week have been truly inspiring.     As we look ahead, I'm excited by what we can continue to create together – for our clients, our partners, our people and society. 今週のCannes Lionsでは、Julia Boorstin 氏とともに登壇し、「A New Era of Innovating to Impact」をテーマに、クライアント、業界、そして社会にとって、これからのイノベーションが果たす役割についてお話しする機会をいただきました。    AIは、私たちの働き方や創造のプロセス、そして成長のあり方を大きく変えつつあります。しかし、テクノロジーの進化が加速する今だからこそ、最も重要な問いは変わらないと考えています。それは、「イノベーションをいかに真に価値ある成果へとつなげていくか」ということです。    私にとって、イノベーションは、それによって生み出される価値によって測られるものです。クライアントの成長を支え、人々の可能性を広げ、そしてクライアントだけでなく社会にとっても意義あるインパクトをもたらすことに価値があると考えています。  今年、dentsu は創業125周年を迎えます。セッションでは、その歩みを振り返るとともに、今も変わることなく大切にしている価値観についてもお話ししました。世界は絶えず変化していますが、好奇心、人ならではのクリエイティビティ、相互尊重、協業、そして信頼の重要性は変わりません。テクノロジーが進化し続ける時代だからこそ、こうした価値観を育む人財とカルチャーが果たす役割は、これまで以上に大きくなると考えています。こうした価値観のもと、私たちはクライアントやパートナーの皆さまとOne Teamとして歩み、ともに意義あるイノベーションと持続的なインパクトを生み出すことができるのだと考えています。    Juliaとの示唆に富んだ対話に感謝するとともに、会場でご参加いただいた皆さまにも御礼申し上げます。今週のCannes Lionsで感じたエネルギー、前向きな機運、そして挑戦への意欲は、大きな刺激となりました。    これからも、dentsuの仲間、クライアントやパートナーの皆さま、そして社会とともに、新たな価値を創り続けていきたいと思います。   

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