Omdia

Omdia forecasts global cybersecurity spending will rise 13% to $315 billion this year, with advisory, design, and managed security services set to account for two-thirds of the total. This concentration of spending in services creates a substantial multiplier opportunity for channel partners. According to Omdia Chief Analyst Matthew Ball, partners are adapting their strategies as the industry shifts toward outcome-based models. Specialized AI security agents and transactions through hyperscaler marketplaces are also gaining momentum. Read the full Analyst View: https://lnkd.in/eXiNJReR Continue the conversation at Canalys Forums 2026, where vendors, distributors, and channel partners will explore what these shifts mean for their businesses and how to adapt their strategies. 🔹 Barcelona, Spain: October 6–8 🔹 Scottsdale, Arizona, United States: November 9–11 🔹 Bali, Indonesia: December 1–3 Register here: https://lnkd.in/ecFcq6SQ #Cybersecurity #AI #ChannelPartners #Omdia #CanalysForums

India’s PC market faces a challenging second half of 2026, with a 22% contraction forecast as purchases brought forward and higher component costs put pressure on demand. “The growth in Q2 looks strong on the surface, but much of it reflects purchases brought forward by both end customers and channel partners to secure PCs before the next round of price increases,” said Senior Analyst Ashweej Aithal. Apple, Samsung Electronics, Lenovo, Xiaomi Technology, and Acer are among the key vendors influencing the market’s trajectory. Read the full press release: https://lnkd.in/ep6H2Ebr #IndiaPCMarket #PCMarket

Omdia forecasts global microdrama revenue will reach $14 billion in 2026. How could YouTube’s growing role reshape this market? In Forbes, Maureen Kerr draws on Omdia’s research to explore how YouTube’s new Shorts Series feature could change microdrama distribution and monetization across mobile and TV. With more than 60% of global microdrama revenue coming from subscriptions or transactional payments, Omdia’s findings highlight the importance of how platforms and creators turn growing audiences into revenue. Read the full article: https://lnkd.in/e8xxxMPu Maria Rua Aguete #Omdia #Microdramas #YouTube #MediaAndEntertainment

How can hardware companies build lasting growth in emerging markets? As growth strategies evolve, companies are reassessing how they measure market opportunities and create sustainable value. In this Omdia on-demand webinar, Chiew Le Xuan, Sanyam Chaurasia, and Ashweej Aithal explore: 🔹 How hardware growth strategies are shifting toward value creation. 🔹 Why sustainable market positioning matters for long-term growth. 🔹 What companies should adjust ahead of 2027, including how they evaluate market opportunities. Watch the webinar for insights to help shape your emerging market strategy: https://lnkd.in/e4iZViED #EmergingMarkets #HardwareStrategy #MarketIntelligence #Omdia

What does it take to bring AI into sensors, motors, and industrial controllers? As intelligence moves closer to the factory floor, power efficiency, predictable latency, and hardware-enforced security become critical requirements. Following NXP Tech Days Silicon Valley 2026, Principal Analyst Saloni Gankar and Senior Principal Analyst Anna Ahrens explore how this shift is reshaping industrial automation. The newly launched NXP MCX A5 microcontroller illustrates the trend, combining local processing, 10BASE-T1S Single Pair Ethernet connectivity, and post-quantum cryptography to support industrial devices with long operational lifecycles. Explore the technology requirements behind industrial edge AI: https://lnkd.in/eV9eVc2U #IndustrialEdge #EdgeAI #Semiconductors #Automation

AI is shaping the next chapter of India’s premium smartphone market. Omdia research shows average selling prices reached $316 in 1H26, growing at an 11% CAGR as rapid AI adoption fuels the market’s evolution. The next stage will bring integrated, agentic experiences that coordinate actions seamlessly across devices and ecosystems, expanding the role of AI beyond everyday assistance. For vendors, this opens new opportunities to stand out. Omdia Principal Analyst Sanyam Chaurasia highlights technological capability, consumer trust, and clear privacy controls as essential to success as AI becomes increasingly autonomous. Read the full Analyst View: https://lnkd.in/ehUAAJjR #Smartphone #AI #IndiaMarket #AgenticAI #Omdia #TechResearch #Premiumization

Introducing Omdia’s Forces Shaping 2027 Every year brings new technology trends. But some shifts run deeper — changing markets, investment priorities and the decisions businesses need to make. For 2027, Omdia has identified four forces we believe will have an outsized influence across the global technology industry: 🔹 AI: Rebalancing from Investment to Monetization 🔹 Supply Chain: Crisis is the “New Normal” 🔹 Digital Sovereignty: Independence Comes at a Cost 🔹 Physical AI: Intelligence Escapes the Screen Together, they capture a technology industry entering its next phase: one where the focus is increasingly on returns, resilience, control and the expansion of intelligence into the physical world. Over the coming months, Omdia analysts will explore each force through new research, data and perspectives from across our markets - with our AI-enabled search making it easier to access and explore Omdia research https://lnkd.in/efA4tYme. The Forces Shaping 2027 are already in motion. Discover more in our new press release: https://lnkd.in/eHb82P9t #AI #SupplyChain #DigitalSovereignty #PhysicalAI

Premium TV shipments are forecast to rise 9.3% year-over-year in 2027, with North America leading growth. Total global TV shipments are expected to fall 1.0%. Rising memory costs and component shortages are prompting manufacturers to prioritize higher-value models to protect profitability. These pressures are making low-margin models more challenging for brands. Display innovations such as RGB LED backlights are supporting the move toward premium TVs by giving consumers a clearer reason to upgrade. Read the full press release by Patrick Horner, MBA, Practice Leader of TV Set Research: https://lnkd.in/dzECVpxq #PremiumTV #TVMarket #DisplayTech #ConsumerElectronics #SupplyChain

What would it take to build trust in agentic AI for OT security? 47% of organizations say they would not use agentic AI in their operational technology security operations center, even with a human in the loop. This raises a key question about what organizations need to feel confident adopting greater automation. In this presentation from the Omdia Analyst Summit at Black Hat USA 2026, Omdia Principal Analyst Hollie Hennessy explores AI adoption in OT security and the role of trust in shaping the path toward automation. Watch the presentation for a closer look at adoption trends and organizations’ concerns: https://lnkd.in/dJbg79nh #OTSecurity #Cybersecurity #AgenticAI

Access to advanced chips remains a key challenge in China’s pursuit of AI leadership. In the BBC’s coverage of the US-China AI race, Joe Tidy and Osmond Chia feature Omdia’s Lian Jye Su, who highlights the resilience and innovation Chinese AI developers have demonstrated despite shortages of advanced American chips. His perspective underscores China’s ability to sustain AI progress under hardware constraints. Read the full article: https://lnkd.in/g7ZkCe4m #Omdia #ArtificialIntelligence #Semiconductors