The Snow League

We're proud to announce the official Season Two calendar 🗓️. Season Two brings new destinations, new formats, and new opportunities for the world's best halfpipe athletes. From Cardrona to Aspen, Park City, and LAAX, athletes will compete throughout the season in pursuit of Snow League World Championship titles. We're excited to continue elevating snowboard and freeski halfpipe competition while creating new experiences for athletes and fans around the world. Learn more about Season Two: bit.ly/433X3Vd

The Snow League 🤝 Ramp We’re excited to welcome Ramp as the Official Exclusive Corporate Card and Preferred FinTech Partner of The Snow League. Through this multi-season partnership, Ramp will power our financial operations with an all-in-one platform spanning corporate cards, expense management, bill payments, and real-time insights. As we continue to expand globally, this partnership gives us the infrastructure to operate more efficiently and stay focused on delivering world-class competition and fan experiences. Together, we’ll also collaborate on integrated marketing initiatives, including on-site activations, digital content, and co-branded campaigns designed to engage athletes, teams, and fans. The partnership underscores both organizations’ shared commitment to innovation, performance, and pushing boundaries.

The Snow League 🤝 Park City Mountain The Snow League and Park City Mountain announced today that the legendary resort will serve as the league’s newest host site for Season Two. The premier competition in Utah is set for January 22–24, 2027. The three-day Season Two competition in Park City will bring together the world’s top athletes in halfpipe snowboarding and freeskiing, complemented by live music, immersive fan experiences, and a full weekend celebration of winter sports culture. Park City Mountain, the largest ski resort in the United States and Utah 2034 Winter Olympic venue, will debut an upgraded 22-foot halfpipe for the competition, setting a new standard for progression over the traditional 18-foot build. It’s the first time a halfpipe of that size will exist at Park City Mountain since the 2019 FIS World Championships. Learn More: https://bit.ly/4sGjLh4

Join us today as NBC brings you all the action from our Season Finale in LAAX, airing from 2 PM to 3 PM ET. 📺 NBC ⏰ 2 PM ET / 11 AM PT

Event Four live streaming starts today! 📡 In just a few hours, we will crown the first Snow League World Champions. Tune in to find out who stands on the Event Four podium and who takes home the World Championship title. Freeski action starts at 7:30 PM local time / 2:30 PM ET. Peacock coverage begins at 1:30 PM ET with a one-hour pre-show and quarterfinals recap.

The Snow League 🤝 Google Cloud We’re excited to welcome Google Cloud as the Official Cloud and AI Partner of The Snow League. This collaboration will power the technology behind our global broadcasts, helping us localize, dub and distribute Snow League events for fans in more than 100 countries. Together, we’re building a smarter media ecosystem designed to personalize the fan experience worldwide: Dubbing and captioning: The Snow League will use the Video Transport API to build localization and generate captions, providing high-fidelity, native-language experiences for international audiences. Automated content clipping: Google Cloud will use video intelligence solutions to instantly identify high-action moments and package them into tailored highlights for various social and digital platforms globally. A scalable media foundation: By moving media storage to Google Cloud Storage, The Snow League will enable faster content distribution and seamless integration with future AI-driven fan experiences.

Event Three is wrapped, but there’s still one more chance to catch all the action! 📺 Tune in on NBC today at 12 PM ET for the Snowboard Finals Show and relive the highlights.

The Snow League 🤝 Adobe Express We are proud to announce Adobe Express as the Official Content Creation Partner of The Snow League, marking a collaboration between the future of winter sports competition and next-generation creative technology. This partnership is rooted in shared values of creativity, self-expression, and empowering athletes and fans to tell authentic stories. As part of this partnership, Adobe Express, the quick and easy create anything app, will be seamlessly integrated into live Snow League events through real-time social and user-generated content experiences. Fans will be encouraged to create, customize, and share original content inspired by The Snow League athletes and experiences, with select creations featured across venue screens and broadcast environments. Snow League athletes will use Adobe Express to create authentic, behind-the-scenes content and highlight-driven storytelling that brings fans closer to the personalities and performances shaping the league. Keep a look out for Adobe Express Snow League–themed templates and branded design assets, enabling fans and athletes to easily create and distribute personalized content across social platforms. By placing creative tools directly in the hands of the community, the partnership expands the Snow League experience beyond the mountain and into the hands of creators.

Event Three Update 🚨 Wyclef Jean & NEIL FRANCES are coming to Aspen! We’re excited to announce NEIL FRANCES Presents CLUB NF as the halftime performer and Wyclef Jean as the post-event performer, with the shows taking place at the base of the halfpipe at Buttermilk Mountain. Performances are included with all GA and VIP tickets for Finals Day on Feb 28. 🗓️ Aspen Event Three | Feb 27–28

The Snow League 🤝 Jeep We are proud to announce Jeep as our Global Automotive Partner for a multi-season partnership, marking a powerful collaboration between one of the world’s most iconic adventure brands and the League which is redefining professional winter sports. This partnership is rooted in shared values of freedom, rugged capability, and an uncompromising desire to seek adventure. As part of this partnership, Jeep will authentically engage with the world’s first professional league entirely dedicated to snowboarding and freeskiing through a series of on-site experiences, event sponsorships, and immersive fan activations beginning at the league’s third event of its debut season at Buttermilk at Aspen Snowmass on February 27-28. Jeep will showcase its latest vehicle lineup at Snow League events, including Aspen and at Laax, Switzerland, on March 19-21, giving fans the opportunity to get hands-on with new vehicle models and meet brand ambassadors. 🔗 Full release: bit.ly/46e2UJj #TheSnowLeague