Benjamin Aronson, MBA

For years, we've watched retail media continue to fragment often operating on the promise of "closed-loop data" rather than verifiable, standardized results. In 2025, with IAB's new Commerce Media Standards going live, we're seeing the inevitable fallout: brand satisfaction with RMN transparency has plummeted from 66% to 44%. The market is demanding accountability. Brands are done asking for proprietary dashboards; they're demanding shared, IAB-aligned proof. The old JBP (Joint Business Plan) is evolving into something more like the JVP (Joint Value Partnership), where outcomes replace obligations and standardization is the currency. 👉 Read the full perspective : https://lnkd.in/giDQc9jY #RetailMedia #JBP #JVP #CommerceMedia #Transparency #MediaAMP

12

Streaming grows. Linear shrinks. At some point, the lines cross. eMarketer says the crossover happens in 2029 or 2030. I believe it hits by 2028. Ad spend share (2025-2035): 1) Linear TV - 61% → 29% (↓ 52%) 2) Streaming TV - 39% → 71% (↑ 81%) This shouldn’t surprise anyone. Once attention shifts, monetization follows. Advertisers don’t buy nostalgia. They buy attention. And attention has moved. https://screenwa.rs/d2c59d

10

3 Comments

✅🖥️ Variety (7/24): “According to PwC, the free, ad-supported television (FAST) subcategory in the U.S. is set to grow faster than OTT overall. After generating nearly $4.9 billion in revenue in 2024, FAST services are projected to increase at a 13.8% CAGR over the next five years to reach $9. billion in 2029. Leaders in the FAST space are Paramount’s Pluto TV, Fox Corp.’s Tubi, the Roku Channel and offerings from smart TV makers like Samsung TV Plus, per PwC’s report. “As major media companies recognize the value in ad-supported models, investments in content and technology are likely to increase, enhancing the quality and appeal of FAST services,” PwC said in the report. “FAST channels appeal to cost-conscious consumers amid rising subscription fees. Traditional TV, meanwhile, has been losing ground steadily to streaming alternatives. In 2024, total U.S. revenue from linear TV advertising and pay-TV subscriptions reached $126.1 billion — a significant 14% decline from $146.9 billion in 2020, per PwC’s estimates. The sector is projected to see a decrease of -5.4% CAGR through to 2029, which marks “one of the most pronounced declines among its global peers, highlighting the rapid pace of disruption in the U.S.,” according to the report.” ⬇️ #streaming #ctv #fast #avod #svod #tvos #ott https://lnkd.in/e4nV_Fjy

13

TREND ALERT:  Hyper-Personalization Through AI and Community-Led Co-Creation Consumers want to feel seen, heard, and in control. The “one-size-fits-all” era is over. From flavor profiles to nutrition benefits, buyers expect products to reflect their unique preferences, identities, and wellness goals. What’s powering this shift? AI technology, first-party data, and a new wave of creator economy tools that let fans co-create the brands they love. https://lnkd.in/gYjk54kq

19

1 Comment