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Articles by Cassie
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Today is my 21st wedding anniversary. In 21 years, John A Booth and I have raised four kids, built and sold a business, shared moments of incredible…
Today is my 21st wedding anniversary. In 21 years, John A Booth and I have raised four kids, built and sold a business, shared moments of incredible…
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⏰⏰ FINAL CALL! Applications due EOD Friday 7/3 for our inaugural BOSTON "On the Business" program for senior women execs!!! ⏰⏰
⏰⏰ FINAL CALL! Applications due EOD Friday 7/3 for our inaugural BOSTON "On the Business" program for senior women execs!!! ⏰⏰
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⏰⏰ LAST CALL for OtB Boston!!! Applications are due EOD TOMORROW for Primary Venture Partners' first-ever Boston "On the Business" event on Monday…
⏰⏰ LAST CALL for OtB Boston!!! Applications are due EOD TOMORROW for Primary Venture Partners' first-ever Boston "On the Business" event on Monday…
Shared by Cassie Young
Experience & Education
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Primary Venture Partners
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Volunteer Experience
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Advisory Board Member / Instructor / Evergreen Fund Investment Committee
Venture For America
- 10 years 1 month
Taught growth marketing and customer success programs to incoming fellows at VFA Training Camp and sat on the investment committee for VFA's Evergreen Fund.
Honors & Awards
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Dero Saunders Award
Tuck School of Business
The Dero Saunders Award is a dean's prize given annually to the graduating Tuck student whose personal qualities best demonstrate an outstanding ability to communicate as a business manager.
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Forté Foundation Fellowship - Class of 2011
Forté Foundation
The Forté Foundation Fellowship is bestowed annually on a handful of women at top MBA programs worldwide who have exhibited exemplary leadership in the workplace and community.
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The GTM playbook has been completely rewritten, and success now requires a total rewiring of how companies sell. A new stack, a new motion, a…
The GTM playbook has been completely rewritten, and success now requires a total rewiring of how companies sell. A new stack, a new motion, a…
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You're looking at Pavilion's newest CRO School graduate. 🎓 Thank you to Sam Jacobs, Kiva Kolstein, Russell Mikowski, Andrea Kayal, Stephanie…
You're looking at Pavilion's newest CRO School graduate. 🎓 Thank you to Sam Jacobs, Kiva Kolstein, Russell Mikowski, Andrea Kayal, Stephanie…
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Excited to share that I'm joining 1mind! 🚀 1mind is building at the intersection of AI and enterprise, tackling some really interesting problems…
Excited to share that I'm joining 1mind! 🚀 1mind is building at the intersection of AI and enterprise, tackling some really interesting problems…
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If you're a VP of Sales, your job is simple: hit the number. If you're a CRO, it's 10x harder. We're in a period where the old playbooks are…
If you're a VP of Sales, your job is simple: hit the number. If you're a CRO, it's 10x harder. We're in a period where the old playbooks are…
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Last week I attempted my first vacation in 2 years. London and Spain, 2 kids in tow, 2 babysitters, and me pretending I know how to relax. A few…
Last week I attempted my first vacation in 2 years. London and Spain, 2 kids in tow, 2 babysitters, and me pretending I know how to relax. A few…
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The CFOs I talk to every day are waking up to an engineer utilizing half a million dollars of tokens overnight, and increasingly receiving pressure…
The CFOs I talk to every day are waking up to an engineer utilizing half a million dollars of tokens overnight, and increasingly receiving pressure…
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Today is my last day at Aethos. I’ve had a year to prepare for this moment. Turns out, it’s just as hard as I thought it was going to be. When I…
Today is my last day at Aethos. I’ve had a year to prepare for this moment. Turns out, it’s just as hard as I thought it was going to be. When I…
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A must read by my Partner Brian Schechter on a big day for the team over Etched
A must read by my Partner Brian Schechter on a big day for the team over Etched
Liked by Cassie Young
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Don't miss this one in London! 🇬🇧 We've seen how the SaaS-era GTM playbook is no longer fit for purpose. It's not anymore about what you can…
Don't miss this one in London! 🇬🇧 We've seen how the SaaS-era GTM playbook is no longer fit for purpose. It's not anymore about what you can…
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✈️✈️ LONDON CALLING✈️✈️ I'm excited to make my triumphant return to London July 14-16 alongside my colleague (and Primary Venture Partners'…
✈️✈️ LONDON CALLING✈️✈️ I'm excited to make my triumphant return to London July 14-16 alongside my colleague (and Primary Venture Partners'…
Shared by Cassie Young
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I don't post often, and rarely anything personal. But as Pride month comes to a close, I find myself reflecting on how fortunate I am that my gay…
I don't post often, and rarely anything personal. But as Pride month comes to a close, I find myself reflecting on how fortunate I am that my gay…
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🇬🇧 Time to come home 🇬🇧* Since joining Primary, I've seen first-hand how the SaaS-era GTM playbook is no longer fit for purpose. Most…
🇬🇧 Time to come home 🇬🇧* Since joining Primary, I've seen first-hand how the SaaS-era GTM playbook is no longer fit for purpose. Most…
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Forbes Israel, thank you for including me in the #30under30 list. This recognition, alongside such an incredible group of people, means a lot. I'm…
Forbes Israel, thank you for including me in the #30under30 list. This recognition, alongside such an incredible group of people, means a lot. I'm…
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Gary Lombardo
The current product messaging crisis reveals systemic failures in aligning communication with customer needs. These statistics from the last year expose how misaligned or ineffective messaging directly impacts revenue, trust, and growth. 71% of prospects who attend demos never re-engage, with many citing frustration over irrelevant follow-up communication The demo process often focuses on showcasing features rather than addressing specific pain points. Post-demo ghosting reflects a failure to transition from product-centric storytelling to customer-centric dialogue. Companies that treat demos as informational sessions rather than relationship-building opportunities risk alienating high-intent buyers. 80% of customers expect new products to work flawlessly from day one, with any friction leading to rapid disengagement Modern buyers have zero tolerance for gaps between marketing promises and product reality. Brands must align messaging with actual user experiences, ensuring every touchpoint reinforces the core value proposition. This underscore a critical divide: companies prioritize internal messaging convenience over customer needs. To succeed, product messaging must: 1. Focus on outcomes over features: Demos and descriptions should answer “What problem does this solve?” 2. Deliver transparency, not hype: Accurate information builds trust; exaggeration breeds returns. 3. Leverage interactivity: Static content cannot compete with hands-on experiences in driving conversions. 4. Align messaging with UX: Every promise must be validated through seamless execution. 5. Treat follow-ups as conversations: Ghosting prospects after demos signals indifference, not strategy. The companies that survive this messaging crisis will be those that reject the “build it and they will come” mentality, instead embracing a customer-first communication strategy that turns skepticism into advocacy.
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