Christiana DiMattesa Houser

Brand Innovators 40 Under 40: Honors the next generations of marketing leaders.
The Brand Innovators 40 Under 40 Awards is designed to bring visibility and recognition to amazing up and coming people in our industry, who are driving innovative work and pushing their brands, and entire categories, into the next generation.

Built by Women | Made for Women | Designed to Champion Women
Women in Retail Leadership Circle (WIRLC) is an exclusive community of women executives at leading retailers and brands. Our mission is to foster leadership development for our members by providing an unparalleled mix of events, content and elite connections.

The Women on the Rise are helping to shape the future of retail organizations. They’re
leaders of various departments and/or teams within their organizations… Show more

Built by Women | Made for Women | Designed to Champion Women
Women in Retail Leadership Circle (WIRLC) is an exclusive community of women executives at leading retailers and brands. Our mission is to foster leadership development for our members by providing an unparalleled mix of events, content and elite connections.

The Women on the Rise are helping to shape the future of retail organizations. They’re
leaders of various departments and/or teams within their organizations, including general
management, marketing, e-commerce, digital, technology, merchandising, and more.

Women on the Rise Award Winners, are executives whom are well on their way to
being the next great leaders in the retail industry. Honorees, all of whom were nominated by
WIRLC members, Inner Circle e-newsletter subscribers, WIRLC partners and retail industry
insiders, are managers, directors or vice presidents; younger than 40; and currently employed
by a retail organization. Show less

After receiving the largest nomination pool in the competition’s seven-year history, the editorial team culled down the list to the top 40 young professionals in the retail community who met the following criteria:

-Shining stars in their company and in the industry;
-Have completed innovative and remarkable work
-Contribute greatly to education or associations supporting the retail community.

The 2021 class of impressive leaders is comprised of founders, CEOs, creative… Show more

After receiving the largest nomination pool in the competition’s seven-year history, the editorial team culled down the list to the top 40 young professionals in the retail community who met the following criteria:

-Shining stars in their company and in the industry;
-Have completed innovative and remarkable work
-Contribute greatly to education or associations supporting the retail community.

The 2021 class of impressive leaders is comprised of founders, CEOs, creative directors, design managers, marketing executives, ecommerce gurus, VPs and many more changemakers rewriting the rules of retail in unique and exciting ways.
“We are proud to continue the legacy of the 40 Under 40 Awards program, recognizing the achievements and outstanding work of the retail industry’s next generation of leaders,” said Jessie Dowd, Senior Editor of Retail TouchPoints. “Elevating those individuals who have used their brilliant minds and dedicated drive to propel retail forward is essential to fostering continued innovation across the industry at large.” Show less

Stephen Curry isn’t just an NBA star, he’s an Oakland legend, having played 10 seasons for the Golden State Warriors. When the team decided to relocate to San Francisco, Under Armour wanted to celebrate Curry’s time in Oakland, creating 12 unique Curry 6 colorway shoes that represented the athlete’s milestones. To release the collection and serve as a local community engagement, the brand dreamed up the SC30xOakland pop-up experience. The idea was to move away from the high-tech realm and… Show more

Stephen Curry isn’t just an NBA star, he’s an Oakland legend, having played 10 seasons for the Golden State Warriors. When the team decided to relocate to San Francisco, Under Armour wanted to celebrate Curry’s time in Oakland, creating 12 unique Curry 6 colorway shoes that represented the athlete’s milestones. To release the collection and serve as a local community engagement, the brand dreamed up the SC30xOakland pop-up experience. The idea was to move away from the high-tech realm and instead leverage a hyper-local approach by creating a retail environment that was embedded in the Oakland community.

The pop-up was divided into three central areas. The front focused on retail, where the colorway shoes and other exclusive SC30 apparel was available for purchase. A central theater let consumers watch Warriors games live, catch post-season games during local watch parties and play a variety of video games. And the back of the space offered themed activations that aligned with the colorway story of each Curry 6 shoe. Among them: a shoe customization class, youth arts workshops, an interactive gallery, wellness panels and a pop-up arcade.

More than 200 local youth tapped into different creative skillsets through out the 12 unique activations, spanning more than 90 days. And from customizing scraper bikes to “Train-Like-Stephen” workouts to female self-empowerment classes to How to Make a Beat workshops, SC30xOakland served as the anchor for all of Under Armour’s International Women’s Day activations.

No sweat. Show less