Gyanda Sachdeva

Mountain View, California, United States
48K followers 500+ connections

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I lead the Consumer Experience team at LinkedIn, which is responsible for creating and…

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Experience & Education

  • LinkedIn

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Patents

  • Techniques for Suggesting Content to Promote via a Feed

    Filed US 61/872,528

    Techniques for suggesting content to promote via a stream are described. According to various embodiments, social activity information associated with a plurality of candidate content items posted on an online social network service may be accessed. The social activity information may describe social activity signals associated with each of the candidate content items. A specific content item may then be identified from among the plurality of candidate content items, based on the social…

    Techniques for suggesting content to promote via a stream are described. According to various embodiments, social activity information associated with a plurality of candidate content items posted on an online social network service may be accessed. The social activity information may describe social activity signals associated with each of the candidate content items. A specific content item may then be identified from among the plurality of candidate content items, based on the social activity signals associated with the specific content item. Thereafter an organization may be prompted to promote the specific content item on the online social network service.

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  • Techniques for Facilitating Content Retargeting

    Filed US 61/872,503

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  • Managing Advertising Associated with Dynamically-Expanding Content

    Filed US 13/708,819

    A method of managing advertising associated with dynamically-expanding content is disclosed. A request for dynamic expansion of content is detected. The dynamic expansion includes adding additional content to content presented in a user interface. It is determined that a set of advertisements associated with the user interface is to be updated based on an updating criterion. The updating includes replacing an advertisement of the set of advertisements with an additional advertisement. The…

    A method of managing advertising associated with dynamically-expanding content is disclosed. A request for dynamic expansion of content is detected. The dynamic expansion includes adding additional content to content presented in a user interface. It is determined that a set of advertisements associated with the user interface is to be updated based on an updating criterion. The updating includes replacing an advertisement of the set of advertisements with an additional advertisement. The updating of the set of advertisements is performed.

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  • Broad matching algorithm for display advertisements

    Filed US 13/707,530

    A method of matching advertisements to users is disclosed. A plurality of attributes
    of a population of users is identified. A selection is received of an attribute of the
    plurality of attributes to which a target value is to be broadly matched. A
    correspondence of an advertisement to a user is determined based on a broad
    matching of the target value to the attribute. The advertisement is matched to the
    user based at least in part on the determining of the correspondence.

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