San Francisco, California, United States
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About

• Transformational go-to-market (GTM) fractional/consultant who ‘makes things happen’…

Articles by Jim

Activity

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Experience & Education

  • Expert Go-To-Market Advisory

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Licenses & Certifications

Volunteer Experience

  • Stage 2 Capital Graphic

    Limited Partner

    Stage 2 Capital

    The first VC firm run & backed by go-to-market leaders. Stage 2 Capital invests in early-stage companies and sits shoulder to shoulder with leadership teams to operationalize sustainable revenue growth.

  • GTMfund Graphic

    Limited Partner

    GTMfund

    GTMfund is an early-stage fund focused on investing in hyper-growth B2B SaaS organizations. Investors are successful GTM Leaders at leading companies.

  • Pavilion Graphic

    Executive Member

    Pavilion

  • RevRoom Graphic

    Member

    RevRoom

  • RevGenius Graphic

    Member & Contributing Writer

    RevGenius

  • Techstars Graphic

Publications

  • Revenue Objectives of Customer Success

    RevGenius Magazine

    This article discusses the importance of defining revenue responsibilities particularly between Sales and Customer Success departments. It provides guiding principles, key revenue motions, critical decision factors, and steps to achieve revenue responsibility clarity.

    See publication
  • Framework for Sales & Marketing Alignment

    RevGenius Magazine

    The article discusses the challenges posed by evolving buyer behavior and provides practical strategies for Sales & Marketing alignment.

    Key Takeaways:
    * Organizations prioritizing alignment are more likely to experience faster growth and greater profitability.

    * Challenges to alignment include buyer preferences for self-navigation, product-led growth, inexperienced CROs overseeing marketing, and economic uncertainty.

    * Activity framework for successful partnership…

    The article discusses the challenges posed by evolving buyer behavior and provides practical strategies for Sales & Marketing alignment.

    Key Takeaways:
    * Organizations prioritizing alignment are more likely to experience faster growth and greater profitability.

    * Challenges to alignment include buyer preferences for self-navigation, product-led growth, inexperienced CROs overseeing marketing, and economic uncertainty.

    * Activity framework for successful partnership includes leadership alignment, integrated GTM strategy, performance connection, integrated goals, team building, and joint storytelling.

    See publication

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