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Nicola…
Articles by Nicola
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I attended a Cannes Lions party in virtual reality. This is what it was like.
I attended a Cannes Lions party in virtual reality. This is what it was like.
Swaying palms, soaring seagulls, a glistening blue sea. I’m on the beach in Cannes, France, but here’s the twist – I’m…
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Not just a slogan: Why we need to take ‘girl power’ seriously
Not just a slogan: Why we need to take ‘girl power’ seriously
Who’s been watching TV lately? A bit more than usual? Anyone seen Bridgerton? Need I even ask! Well, I’m obsessed and…
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A reset moment: what the pandemic has taught us about the way we do business
A reset moment: what the pandemic has taught us about the way we do business
Society today is a world apart from what it was just a few short months ago. We’re staying at home, offices in major…
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One of my favourite conversations from my Singapore visit. Peggy Zhu and the Shopee team are doing incredible work at the intersection of creators…
One of my favourite conversations from my Singapore visit. Peggy Zhu and the Shopee team are doing incredible work at the intersection of creators…
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Growing up in Istanbul as the daughter of two teachers, I never imagined I would end up working at a company that wasn’t even around back then. This…
Growing up in Istanbul as the daughter of two teachers, I never imagined I would end up working at a company that wasn’t even around back then. This…
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To Windsor Castle, in record temperatures, for a very special moment. With Shirley, my 92 year old mum, my wife Kate, and younger son Nick (Fred was…
To Windsor Castle, in record temperatures, for a very special moment. With Shirley, my 92 year old mum, my wife Kate, and younger son Nick (Fred was…
Liked by Nicola Mendelsohn CBE
Experience & Education
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The Mark Foundation for Cancer Research
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Licenses & Certifications
Honors & Awards
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Honorary Doctorate of Law
University of Leeds
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Honorary Doctorate of the Arts
University of the Arts London
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Honorary Doctorate of the Arts
University of Salford
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CBE
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What makes a product an icon — not just a bestseller, not just a cult favorite, but an icon? That was the question The Estée Lauder Companies Inc…
What makes a product an icon — not just a bestseller, not just a cult favorite, but an icon? That was the question The Estée Lauder Companies Inc…
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We were founded by someone living with #FollicularLymphoma, and people affected by FL have been shaping our work ever since. From guiding the…
We were founded by someone living with #FollicularLymphoma, and people affected by FL have been shaping our work ever since. From guiding the…
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It is a huge honour to be named the inaugural European CMO of the Year at Cannes Lions. This recognition belongs to my incredible team at the LEGO…
It is a huge honour to be named the inaugural European CMO of the Year at Cannes Lions. This recognition belongs to my incredible team at the LEGO…
Liked by Nicola Mendelsohn CBE
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JUST LAUNCHED: The next generation of Meta Glasses 👓 is here — and I'm wearing the future right now. I tried them all on and genuinely can't pick —…
JUST LAUNCHED: The next generation of Meta Glasses 👓 is here — and I'm wearing the future right now. I tried them all on and genuinely can't pick —…
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I hope you'll join Aude Gadon and me at Cannes Lions International Festival of Creativity for "The Anatomy of an Icon." The premise: The Estée…
I hope you'll join Aude Gadon and me at Cannes Lions International Festival of Creativity for "The Anatomy of an Icon." The premise: The Estée…
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Over the last two decades marketing has fundamentally transformed however the commercial relationships underpinning marketing services remain firmly…
Over the last two decades marketing has fundamentally transformed however the commercial relationships underpinning marketing services remain firmly…
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JUST got off stage at VivaTech in steamy Paris, where I had the immense pleasure and privilege of conversing with Meta's Nicola Mendelsohn CBE and…
JUST got off stage at VivaTech in steamy Paris, where I had the immense pleasure and privilege of conversing with Meta's Nicola Mendelsohn CBE and…
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Coming to Cannes Lions International Festival of Creativity? ☀️ Join me at Meta Beach with PepsiCo's Jane Wakely and Super Bowl Champion…
Coming to Cannes Lions International Festival of Creativity? ☀️ Join me at Meta Beach with PepsiCo's Jane Wakely and Super Bowl Champion…
Shared by Nicola Mendelsohn CBE
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Thank you for the conversation. I felt honoured to join you in your HQ. I loved the conversation we had around where consumers are today, AI, and the…
Thank you for the conversation. I felt honoured to join you in your HQ. I loved the conversation we had around where consumers are today, AI, and the…
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I am deeply honoured to have been awarded an MBE in this year’s King’s Birthday Honours. Receiving the letter informing me of this honour was one of…
I am deeply honoured to have been awarded an MBE in this year’s King’s Birthday Honours. Receiving the letter informing me of this honour was one of…
Liked by Nicola Mendelsohn CBE
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We were proud to co‑host a recent conference bringing together people living with follicular lymphoma and clinicians in one shared space. What…
We were proud to co‑host a recent conference bringing together people living with follicular lymphoma and clinicians in one shared space. What…
Liked by Nicola Mendelsohn CBE
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Dan Fallon
https://lnkd.in/drvQ2qGg Excellent article on the state of the ad industry and the sad decline of quality advertising by the brilliant Nick Manning. Key takeaways for those with limited time or a preference for AI overviews: 1. "Advertisers need to see the commercial advantage of producing better advertising". Without this the industry faces a march towards insignificance as AI and the platforms shunt agencies into irrelevance 2. "We need a new generation of advisors and agencies who can show advertisers how to reorganise themselves, change the way they operate and take a holistic view of marketing, advertising and media, paid and organic". This is where the real value for agencies is increasingly going to be created. Operating the large ad platform tools isnt a viable ongoing business model however profitable it was previously. Enough from me...the point was to point you towards Nick Manning's excellent piece. If you want to discuss or improve your ad campaigns now and in the future, say hello to me or reach out to any of the excellent team at Floresco Media 😀
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Hugh Scallon
✅🖥️ Variety (7/24): “According to PwC, the free, ad-supported television (FAST) subcategory in the U.S. is set to grow faster than OTT overall. After generating nearly $4.9 billion in revenue in 2024, FAST services are projected to increase at a 13.8% CAGR over the next five years to reach $9. billion in 2029. Leaders in the FAST space are Paramount’s Pluto TV, Fox Corp.’s Tubi, the Roku Channel and offerings from smart TV makers like Samsung TV Plus, per PwC’s report. “As major media companies recognize the value in ad-supported models, investments in content and technology are likely to increase, enhancing the quality and appeal of FAST services,” PwC said in the report. “FAST channels appeal to cost-conscious consumers amid rising subscription fees. Traditional TV, meanwhile, has been losing ground steadily to streaming alternatives. In 2024, total U.S. revenue from linear TV advertising and pay-TV subscriptions reached $126.1 billion — a significant 14% decline from $146.9 billion in 2020, per PwC’s estimates. The sector is projected to see a decrease of -5.4% CAGR through to 2029, which marks “one of the most pronounced declines among its global peers, highlighting the rapid pace of disruption in the U.S.,” according to the report.” ⬇️ #streaming #ctv #fast #avod #svod #tvos #ott https://lnkd.in/e4nV_Fjy
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