Experience & Education
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ServiceNow
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or
Licenses & Certifications
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Microsoft Licensing Professional
Microsoft
Issued
Honors & Awards
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Top 100 Global B2B Marketing Leaders in Tech
Hot Topics
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2017 MarCom Gold Award in the Strategic Communications Marketing/Promotional Campaign/Integrated Marketing category
Marcom
For Medidata's DNA Experience campaign
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2017 ANA BMA Award for the Corporate Marketer of the Year
BMA
For Medidata's new branding platform 'The Architecture of Hope'
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1 of the 100 Top CMO In the World
Hot Topics
Who are the 100 most innovative CMOs in the world? http://buff.ly/1HWQEu7
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CMO Asia Award
CMO Asia
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Marketing Award for Integrated & Innovative campaign
CMIT France
www.cmit.fr
Languages
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English
Native or bilingual proficiency
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French
Native or bilingual proficiency
Other similar profiles
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Margaret Herndon
Margaret Herndon
TRANSFORMATIONAL CMO<br>A digitally savvy CMO with a deep understanding of market trends, the pulse of the customer, cross-functional collaboration, and competitive differentiation to boards/organizations. Over a 3-decade career, demonstrated strong leadership skills, a growth mindset, and a commitment to brand reinvention and customer-centric innovation. Honored with the 2024 Global B2B CMO 100 Award for visionary strategies/transformative contributions, helping shape the future of marketing in the technology sector.<br><br>BOARD COMPETENCIES<br>Served on non-profit boards and worked closely with corporate boards for the past decade. As CMO of an $18B company, built and launched its first executive customer advisory board. Experience presenting to boards on performance metrics, including marketing-influenced sales pipelines and bookings. Report on market share, customer acquisition costs, brand awareness, digital transformation, and marketing strategy. Served as a board advisor at an artificial intelligence (AI) powered e-learning network organization.<br><br>STRATEGIC & INNOVATIVE<br>Experience modernizing marketing operations and driving creative programs that differentiate the marketplace. Developed industry-first campaign models at multiple organizations, establishing new standards for customer engagement and market positioning. Championed digital transformation and customer engagement initiatives, including developing and launching an innovative digital platform projected to drive $500M in revenue and transforming a company's customer events into revenue-generating platforms. AI certification: Leverage AI and data analytics to inform customer insights and decision-making.<br><br>SALES & CUSTOMER FOCUS<br>Develop customer-centric marketing strategies that deliver impact. Collaborate with sales leaders/teams to align sales and marketing planning with business objectives. Design and implement account-based support processes that increase lead generation, support sales, and drive customer performance.<br><br>CRISIS MANAGEMENT<br>Bring composure, decisive action, and problem-solving skills to crisis management. Experience managing communication with the public, stakeholders, and the media, focusing on mitigating negative impacts and preserving a company's image during incidents. Led communications during a $1B Department of Justice and SEC settlement of $200M.<br><br>LEADERSHIP EFFECTIVENESS<br>Adept at managing large corporate marketing organizations, cultivating talent, and fostering a positive work culture where employees are valued and empowered.<br><br>📧 margaretherndon@outlook.com 📲 (214) 454-1112
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