“Steve and I worked together a decade ago in Google Ads, partnering to educate pure play retailers on the value of brand building and sharing best practices for storytelling. I've been fortunate to have had Steve as a mentor and ally ever since. What's remarkable about Steve is that he combines results-oriented, high performing leadership with a genuine curiosity to get to know what each person he works with can uniquely contribute. Whether or not he directly manages someone, Steve shows up as a leader who pushes those around him to lean into their strengths, stretch their capabilities and grow. And, he makes sure it's fun along the way. I've learned so much from Steve's ability to assess talent and would work with him again in a heartbeat.”
Experience & Education
-
Halyard Road
View Steve’s full experience
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
Recommendations received
7 people have recommended Steve
Join now to viewOther similar profiles
Explore more posts
-
Matt Wurst
Retail media is booming... but are we obsessing over the wrong things? In a new Snarketing Podcast episode, Brian Monahan, SVP at Albertsons Media Collective & Albertsons Companies, goes deep in all aspects of retail media: The history, the hype, the hope! (It's our official Advertising Week New York Edition, and we brought you a big name with a big brain!!) 𝘈𝘴 𝘉𝘳𝘪𝘢𝘯 𝘦𝘹𝘱𝘭𝘢𝘪𝘯𝘦𝘥: "Yes, programmatic ads and segmentation matter, but they’re not the whole story." 𝘜𝘯𝘥𝘦𝘳𝘩𝘺𝘱𝘦𝘥 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘪𝘦𝘴: Shopping utility and new experiences that help people make better decisions. 𝘛𝘩𝘪𝘯𝘬: gamified scavenger hunts, useful store maps, or loyalty-driven discovery moments. That’s where the real creativity (and value) lives. This conversation with Brian, Valerie Vespa & and me explores what’s next for retail media... and why the future is about shopper experiences, not just targeting. Check out the full episode for a masterclass in all things retail and marketing: - Youtube: https://lnkd.in/eKam3Cvg - Spotify: https://lnkd.in/euqbTZ9t
3 Comments -
Konstantin Barko
In 2025, retailer brands hit record sales and outgrow big brands. Shoppers want good value and good quality, and retailers now offer premium and functional options too. Where it’s already mainstream: -United States. Retailer brands grew +3.7% vs +1.1% for national brands. Sales are close to $280B , a record. For many shoppers, own brands are the default. -United Kingdom. Own-label share stayed near parity with brands (about 47–52%). Premium private label is growing fast. -Western Europe. In several countries, private label is over 40% of category sales. It’s part of the regular basket. Where it’s growing up: -Asia–Pacific. 54% of consumers say they now buy private label more often (leaders: Thailand, India, China, Indonesia). People see it as “good enough quality at a fair price.” -Latin America. Share is lower than in Europe, but growth is faster than the global market. Big room to grow, especially for discounters and club formats. Where it’s still early: Middle East & Africa. In many countries, share is still under 2%, but momentum is building as modern retail expands and shoppers seek affordability. Why this is happening: -Value without trade-offs. Most shoppers see private label as “good value for money” and a real alternative to brands. The stigma is fading. -Retailer strategy. Big chains launch premium lines (chef-inspired, plant-based, “made without”). Own brands are about innovation, not just low price. -Promo reality. Brands overuse discounts. Retailers push their own labels smartly, earning margin and loyalty, so private label keeps its share. What manufacturers should do (5 quick moves): 1) Rebuild the portfolio for profitable volume. Cut the long tail. Put money on your #1–2 brands and best-margin SKUs. EY State of Consumer Products 2025 says companies that simplify portfolios and focus win more. (EY) 2) Innovate for clear, simple benefits. No “just another flavor.” Make health-led products (high protein, no sugar, clean label) and easy formats. PwC Voice of the Consumer 2025 shows health benefits are a top reason people switch food brands. (PwC) 3) Co-create with retailers, not just ask for shelf space. Bring a category growth plan, exclusive packs, and retail-media tests with incrementality. Deloitte 2025 Consumer Products Outlook urges precision growth (balance price-volume-mix and smarter demand gen). (Deloitte) 4) Run price–pack–promo with hard measurement. Use RGM: targeted promos, MMM, and receipt data to prove lift vs. private label. Deloitte 2025 Outlook calls for profitable growth levers, not blanket discounting. (Deloitte Insights) 5) Tighten operations and cost-to-serve with data/AI. Make the supply chain transparent, cut waste, and free margin to reinvest. KPMG Global Tech Report 2025 (Consumer & Retail) links higher digital/AI maturity to better profitability. (KPMG Assets) #PrivateLabel #FMCG #CPG #Retail #StoreBrands #ConsumerTrends #RGM #CategoryManagement #RetailMedia #RetailInnovation
Explore top content on LinkedIn
Find curated posts and insights for relevant topics all in one place.
View top contentOthers named Steve Arthur in United States
227 others named Steve Arthur in United States are on LinkedIn
See others named Steve Arthur