From the course: Unleashing Creativity in the Digital Era
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The opportunity to create culture
From the course: Unleashing Creativity in the Digital Era
The opportunity to create culture
So I have this theory about creating culture. Here's what's currently happening. It feels like what every single brand on planet Earth is doing is backdrafting off a culture that exists and they're making it their own. And for some, it feels right because they're doing it in the energy of this is just fast culture. Therefore I can participate because I'm that type of brand and people are expecting that. So it's well received. Others, it feels like, man, you missed the joke. The joke was like 10 days ago and now it kind of feels staid. By the way, you could use that to your own advantage if that's the way you want to think. But I really think there's an opportunity to create culture. And if that culture that you create feels like it's real to yours because of the element of it's unique to your brand, you have permission as a brand to do it because the audience understands that it's unique to your brand. It's part of experimentation because that's what you care about, is putting things…
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