Spotify Advertising

Missed our virtual event but still want to learn how to set up, measure, and grow your campaigns on Spotify with pro tips from top performing campaigns? Download our 2026 Performance Playbook to supercharge your next campaign 👉 https://lnkd.in/gfFHBHd3

Spotify and Coach have embarked on a global, Gen Z-targeted "Tabby Tour." It epitomizes the music platform's expansion beyond ad impressions and one-offs, said Drew Sanders, global head of AUX, Spotify’s in-house music and experiences consultancy. The Tabby Tour is an attempt to solve some of the traditional limitations of Spotify’s advertising business, with over 17 different stops across multiple months, and includes: 🚌 Custom Coach x Spotify bus at each stop, where fans can listen to music and learn about featured artists. 🎟️ Ticket booths selling special-edition Coach Tabby bags and other collectibles. 📷 Photo booths and community message boards. 🎧 Personalized playlists and “Courage Signs” based on listening habits, that let users save and compare signs with friends, and trade their sign for a physical Coach hangtag at tour stops. 🎥 Real-time bus tracking and behind-the-scenes content. Learn more 👇

Safe to say DMEXCO - Digital Marketing Expo & Conference 2026 was a vibe ✨ We brought Culture Next to Cologne, with Jenny Haggard taking the stage to share fresh insights about Gen Z and the trends shaping their world before celebrating the launch of the report (check it out with the link below!) with a packed Happy Hour at the Spotify Space. Robin Schulze joined Palina Rojinski and Riccardo Simonetti of podcast Saus & Applaus on the DMEXCO stage for a conversation around fandom, communities, and how brands can authentically become part of the conversations that matter. Thanks for an incredible few days in Cologne! https://lnkd.in/g6pJkgkM

Fandom doesn't clock off when the game ends, and your brand shouldn't either. Spotify joins us to explore how brands show up credibly in the moments fans actually care about, without feeling like an ad break nobody asked for. The panel breaks down the role audio plays in keeping connections alive between games, when attention is personal and always on. Expect a candid look at what separates the brands fans welcome from the ones they happily tune out. https://hubs.ly/Q04yxsPS0

Attention all agency teams! Your first Spotify Advertising Academy lesson starts now! 📚 Today’s topic: All things audience Swipe through for a preview of what you’ll learn in the very first course, Spotify Advertising Fundamentals. Ready to learn more and earn your badge? Get started with your first course here: https://lnkd.in/g7PN7eeA

On any given day tons of fans representing all different types of fandoms are pressing play on Spotify. But who are they? What do they rock out to at 5 pm? How about at 2 am?  Do they like comedy podcasts?  How can your brand meet them where they already are? Our new ✨Audience Explorer✨ answers those questions and gives advertisers a closer look at the different fans right here on Spotify. It’ll give you fresh insights based on real listener data you can apply to your next campaign. Think of it as an insightful moodboard for your media campaign. Take Country music fans for example. They show up and show out on Spotify, album drop after drop, and over 199 million country fans tune into podcasts. Ready to explore the fandoms that live on Spotify? Check out the Audience Explorer to discover who they are and what they love. Kick off your campaign with real audience insights today: https://lnkd.in/g9gjJSjV Source: Spotify First-Party Data, 2024 7. Nielsen Podcasting Today, August 2024

#sponsored by Spotify Advertising | A film’s entry point into fandom can take many forms. Music may lead for one title; a character, franchise, book or community may lead for another. For marketers, creative opportunities start by identifying that fan connection, understanding how it develops and creating experiences that give fans meaningful ways to participate. Learn more about how Spotify Advertising is helping brands build scale around what fans love.  https://lnkd.in/gKHnYszF

Last week at Variety’s Entertainment & Tech Summit, Spotify Advertising’s Jenny Haggard spoke about what it really takes to connect with today’s audiences including Gen Z. Jenny shared why marketers need to move beyond treating Gen Z as a monolith and consider three key elements when looking to resonate with them: life stage, mindset, and context. That same thinking applies to theatrical campaigns. Jenny broke down how movie fans show up on Spotify before the release, at premiere and long after the credits roll, giving marketers an opportunity to meet them across every phase. In fact, on Spotify, family titles retain 83% of their release-week search volume in the weeks that follow, vs. 50% for non-family titles. A big thanks to Variety and everyone who attended our panel and joined the conversation! Curious to learn more about engaging with movie fans on Spotify? Explore how fandom lives beyond the box office here: https://lnkd.in/gdWcQQBR