YouTube for Business

Wish you caught Rethink ROI? Don’t sweat it 😅 From the mainstage keynotes to the hands-on activations, the energy in the room was all about one thing: how AI is fundamentally changing the way consumers research and buy. ☕ Top marketers are shifting their playbooks: pairing Google AI with YouTube and Google Search to drive higher lead quality, maximize efficiency, and connect full-funnel media strategies to real revenue. Catch the recap to see how you can evolve your lead gen engine this year, and share your fave takeaway below! #Rethink2026 🚀 Download the holiday playbook: https://goo.gle/4rIiBCe

Shoppable ad formats are setting a new bar for retail performance. Are your ads built to close the sale in the moment? 🛒⚡ Join us today as we unpack The YouTube Performance Four framework and explain how AI-driven Demand Gen campaigns accelerate the customer journey from video discovery to single-click checkout. In this session, you’ll hear directly from Google product leadership, including Mike H., Inbar Negev, Jackie Roessler, and Nandi Ndoro. What we'll cover: 🛍️ Making your video ads fully shoppable ahead of the peak holiday rush 🎯 Leveraging Demand Gen to capture ready-to-buy shoppers across YouTube and Google ⚡ Creative and campaign strategies built to convert viewers into customers in a few clicks 📅 Date & Time: September 30 | 2:00 PM – 3:00 PM EDT 💬 Submit your questions during registration for a chance to be featured in our live Q&A! 👉 Register Now: https://goo.gle/46OpoRg

The #YouTubeCreatorPartnershipsAPI continues to expand! 📣 To help brands and agencies discover creators, streamline workflows, and maximize ROI across YouTube, we’re excited to introduce our newest integrated partners for September. Check out the latest. ⬇️ Squid Creators MagicLinks Sociata Diwan Videos alist.ae Youdao Ads

Audiences are no longer tuning in for final scores alone. The new YouTube Sports Playbook offers a blueprint to help brands go beyond the broadcast across the entire fan journey: ✅Maintain a continuous presence across live games, highlights, and creator channels using Sports Lineups. ✅Align your brand with major cultural events alongside creators and trending topics through Sports Sponsorships. ✅Connect and engage with specific fan segments based on their passions via Auction Topics and Audiences. Read the latest edition of the Brand & Beyond newsletter to explore the full playbook and level up your winning strategy.

90 days. That’s all it took for RMS Beauty to unlock the full potential of their Demand Gen performance. When the pioneering clean makeup retailer set out to scale their Demand Gen campaigns, they needed an unbiased, independent 3rd-party data source to accurately validate channel performance and prove true efficiency. By partnering with Fospha to tap into independent measurement insights, RMS Beauty gained a clear view of their marketing ecosystem, allowing them to optimize budget allocation with complete confidence. The 90-day results: +69% Increase in ROAS +81% Lift in New Conversions -34% Reduction in CPA Swipe to see how Demand Gen became an evergreen part of their marketing mix. 💡

Shoppers aren't just coming to YouTube to watch; they're coming to make decisions. In case you missed #Rethink2026, check out our very own Khartoon Weiss, Vice President, Commerce at Google, break down how top brands are winning peak retail season. Catch the highlights to see how marketers use Demand Gen, creator partnerships, and Google AI to turn intent into lasting growth.

Capture deep attention across YouTube and Google's most visual channels with Demand Gen. We're introducing new seamless experiences and integrations to help you engage and convert consumers faster during the holiday season. Check out September's Demand Gen Drop ⬇️ https://goo.gle/4xNeCWc

Looking to break out of crowded social channels during peak retail seasons? 🛍️ Petco and Ovative Group proved that the biggest growth opportunities live where competitors aren't looking. By turning YouTube into a shoppable storefront with Demand Gen ads, they repurposed existing creative and tapped into Google AI to drive massive results. Check out the full Think with Google story to see how bold testing turns high-intent views into revenue. ➡️ https://goo.gle/4Aqg17M

🚨Everyone is talking about Made On YouTube 2026, and here are the headlines you can’t afford to miss: We're improving creator workflows to make your YouTube marketing even more effective. With these tools, brands can capture an audience where 79% of U.S. Gen Z viewers say they trust creator recommendations on YouTube.* Get up to speed in the latest Brand & Beyond newsletter. Source: Google/Ipsos, Video & Social Ad Impact Study, July 2023-August 2023, online survey, n=13328 US, UK, BR, FR, DE, IT, JP online users 18-54 who use social apps/sites monthly or more often (social apps/sites: Discover, YouTube, YouTube Shorts, Gmail, Facebook, Instagram, TikTok, Twitter, Snapchat).