EXCLUSIVE: WPP Hires Publicis Vet for New Global Commercial Role Amid Simplification Push

Guillaume Epstein will help the holdco standardize pricing and client deals

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WPP has appointed Guillaume Epstein as global head of commercial, a newly created role tied to the company’s broader push to simplify how it works with clients.

According to a note obtained by ADWEEK, leadership said the hire is meant to simplify how the company handles pricing, contracts, and client negotiations across its global network.

Epstein joins from Valtech. Prior to that he was at Publicis Groupe, where he spent more than a decade in senior finance and commercial roles spanning Europe, Asia-Pacific, and Latin America. Most recently, he served as SVP, global commercial finance director. Prior to that, he was chief operating officer for Brazil and chief commercial officer for APAC within Publicis Communications.

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Audrey Kemp

Audrey Kemp is a staff reporter for Adweek based in New York City.