Commerce
Reporting on retail media, ecommerce, shopper marketing, and the technologies powering the future of buying and brand discovery.
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How Lyft and United Airlines Are Building the Case for Mobility as a Media Category
At Cannes Lions, the ride-sharing app and airline pitch transit moments for brands.
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When Every Moment Becomes a Shopping Moment
This post was created in partnership with Roundel Key takeaways Shopping no longer starts in one place—or follows a predictable path. During an ADWEEK House Cannes Lions group chat co-hosted […]
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The Future of Retail Marketing Is First-Party Data
This post was created in partnership with Sam’s Club Retail media that looks beyond ROAS and leverages customer insights can unlock long-term value and customer loyalty. During an ADWEEK House […]
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AI Is Changing How Consumers Discover Products
This post was created in partnership with InMobi The next shopping journey may begin before consumers even think to search. During an ADWEEK House Cannes Lions fireside chat co-hosted with […]
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Rethinking Audience Strategy for an Unpredictable Consumer
This post was created in partnership with GroundTruth Younger consumers are changing retail by blending online viral trends with in-store shopping. During an ADWEEK House Cannes Lions panel co-hosted with […]
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7 Things That Hit This Week: Walmart’s Blockbuster M&A, Pacvue Goes Offsite, and ChatGPT Ads Grow
Plus, when AI investment is an ‘absolute wasteful disaster.’
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Making the Last Mile Count
This post was created in partnership with Ibotta As consumers shift their habits to delivery and last-mile platforms, commerce brands have to move quickly to keep pace. During an ADWEEK […]
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Evaluating Retail Media Strategies as AI Changes Discovery
This post was created in partnership with Mirakl Ads Key takeaways The shopper journey has been reshaped, and brands are questioning where retail media fits as AI answer engines increasingly […]
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The New Rules of Retail
This post was created in partnership with SMG Artificial intelligence is rewriting the retail playbook, but consumers still need a human touch—and, in many cases, a physical store. During the […]
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Retail Media’s Next Evolution Starts With Smarter Questions
This post was created in partnership with CVS Media Exchange (CMX) Marketers have more retail data than ever. But what do they do with it? During an ADWEEK House Cannes […]
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