Resources

Leverage our thought leadership to help you drive more effective and efficient marketing ROI

Claritas’ ongoing dedication to being a thought leader is at the core of who we are. Whether you’re a client, a prospective partner or you have a focus in another niche in our industry, we’re focused on providing resources to help you navigate the most critical areas of the marketing industry.

2026 Technology Report: The New Connected Household
This report explores how AI, audience intelligence, segmentation, multichannel activation, and measurement, can help tech brands turn connected household signals into measurable growth
Where Shoppers Shop Next:  Key Trends Shaping Grocery Demand
This report highlights the most impactful trends shaping the grocery industry with specific insights to help you turn data into decisions and decisions into strategic advantage.
White Paper: 10 Proven Tips to Boost Customer Acquisition with Email
As with anything, you must be aware of all the tips and pitfalls that come with customer acquisition emails. This short white paper outlines 10 tips to help you down the path to a successful email strategy.
The 2025 U.S. Hispanic Market Report
The 2025 U.S. Hispanic Market Report reveals how brands can authentically connect and engage with one of the nation's most powerful and dynamic audiences, with insights into demographics, population growth, household income, lifestyles, behaviors, and more.
2025 ISP Report
Claritas’ 2025 ISP Report dives deep into the digital behaviors shaping the broadband landscape across age, income, and tech fluency. This year’s insights reveal how modern households are making decisions not just based on speed, but on value, service experience, lifestyle fit, and future readiness.
2025 Segmentation eBook
A robust segmentation model is arguably more important than ever, with the abundance of channels and options available to consumers. So, why do so many companies across industries struggle with reaching the right consumers via the right channels, at the right time, with the right offers?
Report: Clicks vs Bricks - The Challenges and Opportunities of Modern Retail
This report explores the respective advantages and challenges of both online and in-store retail shopping, the factors influencing consumer choices, and ways in which marketers can optimize for both.
The 2024 U.S. Hispanic Market Report
In celebration of Hispanic Heritage Month, and continuing our ongoing commitment to providing you with the most comprehensive insights into multicultural audiences, Claritas is thrilled to present to you our latest resource: The 2024 Hispanic Market Report.
The 2024 Internet Service Provider (ISP) Report
This report highlights the trends, audience behaviors and strategic opportunities essential for technology marketers' success in this highly competitive industry.
Guide To Retail Transformation Through AI
Introducing our eBook: "Navigating the Digital Frontier: A Guide To Retail Transformation Through AI." Discover the evolving retail landscape and Claritas' AI solutions for retail marketing. Plus, read real-world case studies from Shell, Kroger, and General Motors.
2024 Home Security System Report
With a variety of state-of-the-art security system offerings available, marketers must find effective ways to identify & engage their target audiences. This report explores the role of audience segmentation & multichannel strategies when marketing to the home security industry.
REPORT: The 2024 Smart Home Technology Report
The Smart Home Technology Report explores the indispensable role of audience segmentation and multichannel marketing strategies in promoting smart technology solutions.
eBook: 2024 State of the Travel Industry
This eBook looks at the state of Airlines, Hotels/Resorts and Cruise Lines through the lens of the three key elements of a successful multichannel campaign.
Understanding Hispanic Insurance Preferences: A Consumer Insights Report
The insurance industry generates hundreds of billions of dollars in yearly revenue in the U.S., but it is still a very competitive market. Unlock essential Insights around insurance products held by Hispanic households in Claritas' latest report!
The 2023 U.S. Hispanic Market Report
In celebration of Hispanic Heritage Month, and continuing our ongoing commitment to providing you with the most comprehensive insights into multicultural audiences, Claritas is thrilled to present to you our latest resource: The 2023 Hispanic Market Report.
The 2023 Insurance Report
The 2023 Insurance Report from Claritas provides an overview of the top challenges faced in the insurance industry and how intelligence-driven marketing insights can help solve them. The data presented is just a small sample of the full universe of insights we have available, but the 'pro tips' shared are ones you can seamlessly integrate into marketing campaigns today.
2023 Technology Report
The 2023 Technology Report takes a look at the evolution within this key market including trends in television viewing , the mobile phone market, and smart technologies - through the lens of income level, age category and even cultural differences.
The 2023 Asian American Market Report
Claritas' Asian American Market Report—a comprehensive resource with quantitative and qualitative data, and actionable statistics, helps marketers to shape and refine their Asian marketing strategy and understanding of the Asian consumer market to tailor messaging and promotions specific to the wants and needs of the Asian consumer.
The 2022 Black Consumer Tech Report
This report provides an in-depth quantitative and qualitative data review of technology behaviors for the U.S. Black population. In summation, this report will give you the understanding needed to genuinely engage this valuable population segment and feel more secure in developing marketing strategies that will help your business gain their share of this large, fast-growing, and influential market.
The 2021 US Hispanic Market Report
In Claritas' 2021 US Hispanic Market Report, we provide unique data, analytics and actionable industry insights that will help you effectively engage the fast-growing Hispanic population, now and into the near future. Get actionable insights into their behaviors, preferences, spending habits & more.
Why It Pays To Segment Your Audience
In this new eBook, we show you how the right segmentation strategy can lead to an accurate and scalable way to identify your best customers and prospects and deliver multichannel campaigns where and when it can be most influential in driving conversions.
The 2021 Black Consumer Market Report
In this report, Claritas examines the demographics and consumer spending behaviors of Black households in the U.S., through the lens of Claritas' Multicultural data, Claritas Consumer Spending Dynamix (CSDx), Claritas Financial Track data and Nielsen® Scarborough survey data that has been enriched with Claritas CultureCodes®.
Industry Trends in Streaming Audio & Podcast Performance
National and local advertisers are increasingly turning to streaming audio and podcasts to convert website visitors into customers; how about you? Though there's no "one size fits all" approach to campaign measurement, there are best practices to configure your campaigns and attribution tools to deliver the insights your brand needs.
Ten Tips for Acquisition Email Success
Learn how Claritas has been able to deliver acquisition email success for over 300 clients, achieving open and click through rates higher than industry averages.
The 2020 Hispanic Market Report
In celebration of Hispanic Heritage Month, Claritas wanted to give you complete access to our 2020 Hispanic Market Report. In 22 pages, you'll get actionable insights on the overall U.S. Hispanic market.
Industry Benchmarks & How to Accurately Determine the Incremental Lift of Podcast Advertising
Does it pay off to invest in a podcast marketing campaign? Claritas analyzed the results of over 158 podcast campaigns in multiple industries and found lift significantly exceeding those of other channels.
Is Your Marketing Investment Really Paying Off?: Here’s How To Find Out
This report provides detailed insight into “best practices” that allow marketers to more accurately analyze the effectiveness of their multichannel marketing campaigns.
Leveraging Identity Graph Intelligence to Find and Reach Your Best Customers
Learn how to conquer today’s biggest marketing challenge—measuring true ROI and justifying marketing spend.
2020 African American Report
Get in-depth data on African American consumers in the U.S. today, including their demographics, economics, media behaviors and spending within key categories!
INFOGRAPHIC: The Rise of Subscription Retail & Tech
Subscription retail is more than a trend—it’s a transformation. This informative infographic delves into insights about this rising retail trend and how to capitalize.
Key Insights of Health-Conscious Upscale Consumers
Are you ready to tap into the purchasing power of the Healthy Upscale Consumer? Our latest infographic, powered by Claritas' PRIZM® Premier segmentation, reveals key insights into their healthy lifestyle choices, spending habits, and media preferences.
Retail Analysis on Consumers 35 Years and Youngers
Looking to connect with consumers aged 35 and younger? Our latest infographic reveals key shopping habits, media preferences, and pro tips to engage this influential group. From AI-powered marketing strategies to shoppable social posts, it’s packed with insights to refine your retail game. Download now and unlock the secrets to winning over this dynamic audience!
2024 Travel Industry Marketing Infographic
This travel industry infographic looks at market trends and how to use audience segmentation and AI to drive success.
Overcoming Barriers to AI Adoption in Financial Services
This infographic highlights solutions to some of the more common barriers to full AI adoption in the financial services industry and provides practical solutions to overcome them.
The Power of Incentive Marketing: Boosting In-store Sales In The Digital Age
Are you looking to harness an understanding of in-store shopper behaviors of consumers aged 55 and older? In this infographic, discover their shopping habits, demographics, media preferences and learn how Claritas Marketing AI Optimization platform can elevate your marketing success.
Infographic: The State of the Business Travel Industry
From sustainability initiatives to technology trends, this infographic explores the business travel industry and the marketing strategies necessary to be successful.
Infographic: Marketing Autonomous Vehicles
Exploring the levels of autonomous driving, attitudes about self driving cars, and specific attributes of those excited by this auto technology, this infographic also reviews the importance of audience segmentation and multichannel marketing in reaching potential buyers.
Using AI and Multicultural Insights to Transform Your eCommerce
Explore how to leverage multicultural consumer insights for your eCommerce success in our latest infographic. Discover the impact of acculturation, cultural preferences, and language on online consumer behavior, and learn how AI-driven personalization can boost your marketing efforts.
Beyond Numbers: Understanding Black Consumers in America
Dive into the heart of the Black consumer market with our latest infographic. Uncover key insights on lifestyle choices, brand preferences, media habits, and more. Perfect for businesses eager to connect with this vibrant segment. Don't miss out on understanding the digital trends shaping their world. Download now for a deeper look!
Decoding the Athletic Apparel and Goods Consumer Market
In the bustling retail industry, athletic apparel and goods stand out as a thriving market, led by brands such as Under Armour, Lululemon, Nike, Adidas, and Peloton. To stay competitive, brands must understand the diverse demographics and behaviors of health-conscious consumers, including their priorities, shopping habits, and purchase motivations. Explore all this in our latest retail infographic.
Hispanic Home Improvement Retail Market Insights
Know more about the Home Improvement and product preferences of Hispanic households, what projects they’ve done, plan to do, how much they spend and where they buy their supplies. Market changes can be tracked over time to help you identify trends and get ahead of the changing marketplace. Our original research can be used to assist in strategic planning, product development, market sizing and segmentation.
Infographic - Trends Energizing the Mobile Phone Industry
Let's face it - we are obsessed with our mobile phones. What started as a communication tool is now our knowledge link and key shopping device. This infographic offers insights into mobile phone trends and identifies the consumer audiences driving them.
Infographic - Travel Sites Lead the Way
Infographic - Online Travel Agencies (OTAs), travel review sites, hotel alternatives like Airbnb and Vrbo - these are all examples of the evolution of the travel industry. This infographic explores the online travel industry, its trends, and the key audiences that are driving the industry growth.
Infographic: 4 Top Auto Industry Trends
Electric cars, Mobility-as-a-Service, increasing environmental concerns, advancing technology - these are all trends having a tremendous effect on the automotive industry. This infographic explores these trends, how consumers are responding and tips that auto manufacturers can integrate into their marketing campaigns for greater success.
Unveiling the Top Grocery Retail Consumers
Discover key insights into the demographics, shopping preferences, consumption behaviors, media and marketing channels of the top grocery consumer segments. Leverage this cohesive target group to launch more targeted and impactful outreach campaigns on a larger scale.
Infographic: What is the Future for Consumer Electronics?
From laptops to smart refrigerators, we are obsessed with consumer electronics and the technology that drives them. And many items that were once thought only for the wealthy, are becoming mainstream. As a marketer in this space , you need to be aware of not only the latest technology, but what audience segments favor your products and services.
Finding Investment Dollars: A Wealth Management Infographic
In this wealth management infographic, we identify where to deploy advisor resources and focus ad dollars to reach potential client households in the markets with the highest concentration of assets available for investment.
Understand The Needs and Means of Today's Consumers
In this infographic, we provide the insights Wealth Management firms across the U.S. need to understand the needs and means of their ideal prospects.
Unlocking the Secrets of Health & Wellness Retail Consumers
Discover key insights on demographics, health preferences, shopping habits, priorities, media consumption, and preferred marketing channels in our latest infographic. By leveraging these cohesive target groups based on important demographic and behavioral insights, you can have a more targeted and impactful outreach on a larger scale.
Infographic - Cruise Lines: Where to Find the Market Growth
As travelers return and the cruise line industry rebounds, who will be their target group prospects? What challenges will they find in attracting new-to-cruise customers, and how will they best reach them? Find the answers to these questions and more in this informative infographic on the cruise line industry.
Insights into Personal Care and Beauty Consumer Behaviors
The personal care & beauty sector thrives in today's dynamic retail landscape. To ensure long-term success, brands must adapt strategies, harness innovative technology, and understand diverse consumer demographics and behaviors such as what consumers prioritize, where they shop, and why they buy. Explore our latest infographic to uncover valuable details about their preferences, demographics, and media consumption behaviors.
Infographic: Automotive Dealerships, An Evolution in Progress
Understanding everything about your best auto dealership customers – from simple demographics to buying behaviors to where to find them – can help turn challenges into opportunities.  Check out this infographic for trends, stats and intel on this key market.
Mortgage Loans: Bouncing Back?
Demand for home loans in 2020 and 2021 was boosted in part by record breaking low rates, but now that rates are rising and analysts go back and forth on whether we're headed for another recession, financial marketers need more reliable data on which consumers really are in the market for mortgage loans.
Understanding The Top Consumer Segments of the Mass Retail Titans
Retail sales are thriving, with 14.8% made online. Marketers must adapt to evolving preferences & enhance customer experience. Claritas' PRIZM segmentation provides targeted multichannel campaigns & insights. Offer more products, prioritize store aesthetics, and connect via mobile & social media. Use augmented reality for a seamless in-store experience. CTV/OTT ads will continue to play a role; invest in advanced technologies for optimal results.
Infographic: Hotel & Resort Insights
The first American hotel chain was established by Ellsworth Milton Statler in 1901 when he opened the Statler Hotel in Buffalo, New York. And despite a serious COVID dip, Americans are again heading to their favorite hotels and vacation locations. This infographic lists some key stats and insights as to the direction of the Hotel/Resort industry and how marketing can lead future growth.
Keeping Up with the Credit Behaviors of Consumers
In this infographic, we examine three DMAs to learn more about the credit card behaviors of households in these geographies. We also provide "pro tips" for how to turn that data into action, reaching them with messaging in the channels they're most likely to engage with.
Infographic: Automotive Aftermarket Optimism and Insights
From auto accessories to collision repair and vehicle tire replacement, the automotive aftermarket industry is exploding.  This infographic introduces some important insights and concepts to help make you successful within this growing market.
Infographic: Changing the Trajectory of Airline Marketing
Air travel is poised to return to pre-pandemic levels. So, where will you find your best travel customers? Learn more about how a data-driven marketing strategy can change your trajectory in this brief infographic.
INFOGRAPHIC: Multichannel Marketing within Telecommunications
The 1st step in a multichannel strategy is really understanding your customers –preferences, demographics, buying behaviors and how they consume information. We examined 3 of the 53 Claritas syndicated audiences within ConneXions, a segmentation tool designed specifically for the technology and telecommunications industry.
Marketing the Right Deposit Products
In this infographic, we examine three DMAs to see what deposit products are of interest to the households in these geographies. We also look at their related financial attitudes and the channels they prefer to engage with or be engaged through.
Millennials vs Boomers - In-store and online retail preferences
Where do Millennial and Boomer consumers prefer to shop? Is it In-store or Online? Do they prefer Big Box, Discount or Luxury stores? Find out where and how they shop and get pro tips on how to drive consumer demand by generation.
INFOGRAPHIC: Multichannel Marketing in the Travel Industry
The first step in an effective multichannel marketing strategy is gaining a true understanding of your customers – their demographics, preferences, buying behaviors, and how and when they consume information. As an example, we examined 3 of the 68 different syndicated audiences within industry leading Claritas PRIZM® Premier, to learn more about their travel, social media, advertising and brand preferences.
Millennials vs Boomers - What They Want From Retailers
Download our latest Infographic, to see how retail behaviors differ between Millennials and Boomers. Find out what is driving consumers by generational cohort to engage, and shop. Find out what creates a desirable customer experience to keep them loyal.
Strategy to Results: Multichannel Marketing
The first step in a multichannel marketing strategy is really understanding your customers – finding information on their demographics, preferences, buying behaviors and how they consume information. To learn more about the value of segmentation and an integrated, multichannel strategy, download this free infographic.
Transitioning Newspaper Subscribers From Print Only To Digital Circulation
How can newspapers successfully transition print only subscribers to digital circulation? In this infographic, we share an analysis of subscribers by delivery type and frequency of delivery, a look at two Claritas PRIZM® Premier segments that are prime for transitioning, how to account for lost revenue, and more.
Studios vs. Streamers: The Consumer Entertainment Battle
In these two infographics, we share facts, figures, and trends to help studios and streaming platforms in their quest to win the consumer entertainment battle. From which consumer segments to focus marketing efforts on
PRIZM® Premier Travel Segments Infographic II
Vacation and travel is a $550+ billion-dollar industry. As a marketer, how do you gain greater insight into travel customers' specific needs and preferences? In our first travel infographic, we look at the preferences of top travel audiences through the lens of Claritas’ industry-leading PRIZM Premier segmentation. In our latest infographic, we take a deeper dive into their travel attitudes and values.
INFOGRAPHIC: The US Home Improvement Market
Today, the US home improvement market is valued at $538 billion and is forecast to exceed $600 billion dollars by 2025. To see just how quickly preferences and behaviors can change based on one's ethnicity, download our latest Infographic.
INFOGRAPHIC: Understand US Gaming Audiences with Claritas PRIZM® Premier
There will be 179.6M monthly gamers in the US this year—meaning more than half of the US population will identify as a digital gamer. To help marketers stay connected and in front of this audience, we put together an Infographic that highlights the Claritas PRIZM® Premier segment with the highest indices for gaming-related behaviors.
Claritas Asianicity Storyboards
Using Claritas’ Asianicity™ Storyboards, marketers can leverage Claritas’ deep understanding of the Asian consumer to tailor messaging and promotions to the wants and needs of the Asian consumer.
The Metaverse: How Digital Marketing Is Being Reshaped
This infographic brings marketers facts, figures, and trends to help them expand their marketing efforts into the metaverse, including unique data on the 18.8 million households we've identified as "metaverse enthusiasts."
Understand the Travel Behaviors of Multicultural Consumers
In this insight sheet, you'll learn where diverse, multicultural consumers who are frequent travelers with young, growing families plan to travel, who they book travel with, what type of travel experiences they are looking for, and much more.
INFOGRAPHIC: Identify Top Food Audiences with Claritas PRIZM® Premier
In this infographic, we look at the top food audiences through the lens of Claritas’ industry-leading PRIZM® Premier segmentation that provides deep insights into consumer demographics and lifestyles, by their preferences, attitudes and behaviors. Download our Infographic to learn more about the top consumer segments for the food industry.
2022 Home and Auto Insurance Insights
Our 2022 Home and Auto Insurance Insights sheet brings marketers three pages of trends, data, and use cases to help them reach insurance customers better. Learn what is happening in the industry, how to identify the underinsured, and what a successful campaign entails.
INFOGRAPHIC: PRIZM® Premier Travel Segments
To identify travelers, marketers need deep insights into their consumers: where they plan to travel, how often, who they book travel with, and what type of travel experiences they are looking for. To help you get started, we've put together an infographic to help you better understand U.S. travelers.
Asian Retail Infographic: Consumer Electronics
In this infographic, we highlight a small sample of our multicultural data by focusing on US Asian consumer purchasing behaviors for consumer electronics. These insights identify strategic opportunities for you and your organization.
Debit and Credit Card Purchase Insights
In this insights sheet, we connect real advertising data to payment partner data, showcasing how marketing tactics can drive incremental sales in-store and online
Travel Insights Into Multicultural Families
The travel industry is slowly bouncing back. Now is the time to re-engage travelers and help them schedule their upcoming trips.
PRIZM® Premier Retail Infographic
To reach the best online retail shopper, it’s vital to know who they are, what they buy, and how they buy. Using the most robust data on the American consumer, Claritas PRIZM® Premier identifies over 68 different household segments based on their actual retail behaviors, allowing you to target your marketing with greater precision.
Behavioral Insights of Today’s Automotive Consumer
Understanding the Automotive Behaviors of Today’s Consumers - A Deep Dive Into Automotive Behaviors of Your Best Customers
Health & Beauty Retail Infographic
Read our latest infographic to know how much they are spending, their online and in-store preferences, and how to best reach the top U.S. beauty audiences.
Retail-eCommerce Insight Sheet
Learn how Retail Brands are using Shopping Behavior to give their customers more relevant and personalized experiences.
Arizona Snapshot - Hispanic Owner Occupied Households
Arizona is ranked as the 14th most populous state in the nation. 1 out of 3 people in Arizona are Hispanic. In Arizona, occupied housing units have grown over the past 21 years and currently represent over 358,000 Hispanic occupied housing units. Overall, Arizona accounts for 19% of Hispanic owner-occupied households, compared to 10.4% for the U.S. Download for more insights on households in Arizona.
Market Snapshot Phoenix, AZ
The DMA for Phoenix, Arizona is the 11th most populous in the United States. It stretches from the New Mexico border all the way west to the California Border, including 11 of the 15 counties in the state. The DMA is home to more than 5.9 million people, and its Hispanic population has contributed 45.6% to growth 2000-2021.
The Impact of COVID-19 on Travel
This insight sheet looks not only at 2021 travel behaviors but at vaccinated and unvaccinated Claritas PRIZM® Premier segments and their feelings of safety while traveling by plane, public transport, cabs/Ubers and to amusement/theme parks. 
PRIZM® Premier Hispanicity Insights
Increase precision and gain a higher ROI by using PRIZM Premier Hispanicity data to identify which of your target PRIZM Premier segments are likely to be Hispanic.
Claritas Hispanicity Storyboards
Using Claritas’ Hispanicity™ Storyboards, marketers can leverage Claritas’ deep understanding of the Hispanic consumer to tailor messaging and promotions to the wants and needs of the Hispanic consumer.
Understanding the Financial Behaviors of Today's Consumers
From staying compliant with regulations to maintaining a competitive advantage & keeping up with demand, you need to meet consumers where & when they want to be engaged, with offers that resonate. To understand what your customers or members want and expect of you, we're examining some of the current financial attitudes and behaviors of select household segments in the U.S. through the lens of Claritas P$YCLE® Premier, segmentation built for financial marketers.
Hispanic Financial Product Usage and Behaviors
In this insights sheet, Claritas examines the financial product usage and behaviors of Hispanic households in the U.S., through the lens of Claritas' Financial Track data and Nielsen® Scarborough survey data that has been enriched with Claritas CultureCodes®.
Health-Conscious Consumer Insights
Claritas examines some of the health and wellness practices of households in the top three fittest cities in the U.S., through the lens of the Claritas PRIZM® Premier lifestyle segmentation system.
Asian-Americans Embrace Digital Banking and Investing for the Future
Know more about financially-savvy Asian-American consumers and drive more effective digital marketing strategies to them.
Online Behaviors of the Tech-Savvy and Digitally Connected Asian Consumer
Struggling to understand the most effective way to engage with the lucrative Asian consumer. Our latest insights can help you fine tune your digital strategies to drive better ROI.
Claritas Voter Series: U.S. Voter Population Infographic
On the road to the election, we examine the registered voter population through various lenses including demographics, culture, voting patterns and location.
Claritas Voter Series: Channel Use and Device Engagement
See which channels are preferred by today’s voters through various lenses to obtain news and connect through social media.
Small Business Buying Behaviors for Travel Services
What selection criteria are businesses using to make their travel decisions? This comprehensive view of small business purchasers and decisionmakers enables travel organizations to identify what influences purchasers’ decisions by industry,…
Small Business Buyers of Financial Products
Small businesses purchase banking products on their laptops almost 4X higher than the rate of their mobile phones. Read about this and other insights gathered from our direct custom research pertaining to the banking industry.
A Tale of Two Millennial Travelers
Who are your best millenial cruise line customers? The definition likely transcends age, ethnicity, geography and income, making accurate targeting a challenge. We look at two seemingly similar segments and see that not all travelers should be…
A Tale of Two Millennial Travelers
The (Data) Science Behind Generational Myth Busting Insight Sheet
Is marketing by generation alone and affective method? We challenged a group of data scientists to investigate.
Brand Loyalty - Consumer
Building brand loyalty is the primary objective of virtually every company. Research shows that loyal, emotionally connected customers will buy more from you and pay more for your products. Read more.… Brand Loyalty - Consumer
Brand Loyalty - Consumer
Brand Loyalty - Small Business
Emotionally connected customers will spend up to 2X or more with retailers than simply “satisfied” customers, and they have a 306% higher lifetime value. Learn how you can earn their trust and business.

Brand Loyalty - Small Business
The LGBT Segmentation Info Sheet
Claritas introduces 2020 LGBT adult population data projections for macro geographies (county, state, metro area, congressional district and DMA®), plus sub-county custom aggregations for retail trade areas, media zones, sales territories and…
The LGBT Segmentation Info Sheet
Pop-Facts Demographics: Effective Buying Income
Household income is most commonly used when it comes to measuring wealth, but for companies looking to gauge their customers’ ability to spend, effective buying income can be a valuable tool.
Digital Audience Insights & Multichannel Activation
This 1 1/2 minute video shows that with deep first- and third-party data, and advanced segmentation tools, Claritas helps you gain a sharper, understanding of your audience—moving beyond guesswork into precision.
The Effects of Marketing on the Health, Nutrition & Diet Market
This video explores the rapidly evolving health and diet landscape, the powerful role marketing plays in shaping demand, and how AI Optimization transforms complex consumer data into decisive, competitive advantage.
VIDEO: Smarter Tech Targeting Starts With Claritas ConneXions® Premier
Claritas ConneXions Premier is the next evolution in consumer segmentation for the tech and telco industries, empowering marketers to execute precise, data-driven campaigns that boost ROI.
Panel: The Future of Audio in an AI-Driven Creative Landscape | The Podcast Show 2025
AI is revolutionizing podcasting—powering everything from dynamic ad creation to real-time campaign optimization. In this session, experts from Claritas, AudioStack, Katz Digital, and Sounds Profitable dive into how AI is transforming the entire audio value chain.
Get To Know Claritas 360
Get to know more about Claritas 360, an intuitive web-based application for quick and seamless analysis of customer data and markets.
Claritas Chief AI Officer Rex Briggs Presentation at Possible 2025
At POSSIBLE 2025, Claritas Chief AI Officer Rex Briggs unveiled a new formula that helps translate marketing metrics into the language of a CFO.
Claritas Partners with AudioStack
Watch as Claritas SVP of AI Personalization, Don Sklenka, and AudioStack's Commercial Director, Silke Zetzsche, sit down to talk about our partnership on GenAI and AI Creative Optimization.
Claritas Premium Profiles (MRI Simmons) Fireside Chat
In this 20-minute fireside chat, Claritas VP of Identify Products, Catherine Spisszak, introduces four new datasets - Cord, Connect, Podcasts, and Trending Topics - that we have to offer as part of our Claritas Premium Profiles (MRI Simmons).
Claritas' AI-Powered Advertising Personalization Presentation at the 2024 MMA | CEO & CMO Summit
Progressive, in partnership with Claritas and MMA, used AI to enhance personalized marketing, achieving a 197% lift in ad performance by optimizing streaming audio ads in real time. This session highlights how AI-driven tools like Dynamic Creative Optimization (DCO) are transforming marketing by enabling faster, more relevant, and high-performing campaigns.
Claritas AI4 Presentation
Discover how Major League Baseball teamed up with Claritas and MMA to use AI-driven personalized marketing, boosting fan engagement and ticket sales.
Claritas Solutions featured at MMA Possible in 2024
MMA Possible 2024 Claritas was an official sponsor and speaker at MMA Possible in Miami Beach in April of 2024. During the event, Progressive’s session highlighted their partnership with Claritas, showcasing the impressive results achieved through their collaboration. Additionally, Rex Briggs delivered an insightful session on AI, emphasizing the innovative advancements and applications in marketing. […]
2024 IAB Podcast Upfront
IAB Podcast Upfront Presentation  At IAB Podcast Upfront, our Chief Growth Officer – Agency & Media, Erik Lundberg hosted a session with Juliana Roding, EVP, Advanced Analytics from Horizon Next, discussing how Claritas’ AI solutions work for audio and how its intelligence helps drive success for agencies, publishers, and brands focused on aggressive podcast advertising KPIs.
Fireside Chat | AI Personalization
Claritas sit down with our SVP of AI Personalization, Don Sklenka, for a fireside chat focused on what AI Personalization is and how to leverage it for marketing success.
Claritas on Nasdaq TradeTalks
Watch Rex Briggs, speak on a panel on How AI Is Transforming Their Sectors in Order to Super Serve a Broader Customer Range.
Deliver Effective & Efficient Multichannel Campaigns
Follow along in this 5-minute video as we share how Claritas helps marketers effectively execute multichannel campaigns that consistently outperform.
Wealth Management Industry Insights
Watch how Claritas partners with clients in the Wealth Management industry by providing unique solutions for common use cases.
Fireside Chat | The Asian American Market with AAAZA, Inc.
Join Jay Kim, President of AAAZA, Inc., a multi-disciplinary agency with a cultural expertise that bridges divides and opens up some of the most sought-after markets, for a fireside chat celebrating Asian American, Native Hawaiian, Pacific Islander (AANHPI) Heritage Month.
Claritas & eMarket/Insider Intelligence - Effectively Target Your Ideal Digital Audiences
Don’t settle for demographic variables when you can be using time-tested audiences based on real consumer behaviors. Online marketers can now join the leading brands in applying segmentation techniques that have been proven offline & online for decades. With Claritas Digital, advertisers and agencies can efficiently and effectively reach their best customers online with confidence.
Fireside Chat | Helping Marketers Across The Full Marketing Spectrum
Bryan Barletta from Sounds Profitable sits down again with Chase Miller, EVP at Claritas, to hear how the company helps marketers across the full marketing spectrum.
Identify Your Best Customers and Prospects
Follow along in this 6-minute video as we share how to precisely define your audiences, so you can more accurately predict whether they are your best customers or prospects.
Fireside Chat | Claritas Identity Graph 2.0
Join Claritas' own VP of Product Leadership for a fireside chat on Identity Graph 2.0 which, as we evolve alongside the evolution of the marketing landscape, brings significant improvements to the accuracy, scale, and privacy compliance of our Identity Graph.
Fireside Chat | Growth Marketing Tactics
The Founder and Chief Remote Officer at First Page Strategy sits down with Claritas for a fireside chat on growth marketing tactics, including how to repurpose content that's under performing, what KPIs to focus on and which ones should have less weight placed on them, and what to do when your competitors are running a smear campaign against your company.
Fireside Chat | Claritas Attribution 3.0
Join Claritas' own VP of Product R&D for a fireside chat on Attribution 3.0, which brings significant improvements to the accuracy and breadth of reporting available from our suite of Optimization solutions.
Fireside Chat | Multichannel Acquisition Campaigns
Join Claritas' own Quinn Jalli, SVP of Email Products, for a fireside chat on how to ensure multichannel acquisition campaign success.
Multichannel Measurement & Attribution Solutions
In this 3-minute explainer video, we share the process for how we handle multichannel measurement and attribution. Follow along as we go from consumer ad exposure to conversion.
All Things Measurement Attribution Methodology
In the second video of our "All Things Measurement" series, we take a deeper dive into the backbone of our attribution methodology and discuss the advantage of leveraging the intelligence of the Claritas Identity Graph, which allows marketers to understand projected conversions and match rates.
Fireside Chat | Podcast Measurement with Sounds Profitable
Bryan Barletta of Sounds Profitable sits down for a fireside chat breaking down what the news of Spotify's recent acquisitions and what that means for podcast measurement.
Fireside Chat | Black Consumer Market Authentique Agency
Join Jelanii Reed, Chief Strategy Officer at Authentique Agency, an Atlanta-based integrated marketing agency, for a fireside chat celebrating the Black consumer market.
Claritas SPOTLIGHT - How To Create Demographic Reports
Claritas SPOTLIGHT is a fast, easy way to get reliable market information. In this seven-minute video, we go through the three-step process for creating demographic reports.
How To Achieve Marketing Success In 2022
Your company may think it has its plan laid out and solidified for 2022, but as a data-driven marketing company, we've seen many cases over the years where critical strategy considerations weren’t made until it was too late.
The Recipe For Accurate & Scalable Multichannel Campaign Measurement
Accurately measuring the impact of multichannel campaigns requires the highest quality data, a robust Identity Graph and the expertise and science to link online and offline conversions back to multi-environment exposures while also accounting for non-campaign variables.
The Hispanic Consumer Market Fireside Chat with Gonzalo Del Fa of GroupM
In celebration of Hispanic Heritage Month, and continuing our ongoing commitment to providing you the most comprehensive insights into multicultural audiences, we've invited Gonzalo Del Fa, President of GroupM Multicultural, a leading media investment company that provides competitive advantages for advertisers, to join us as we discuss the U.S. Hispanic consumer market.
What is Campaign Attribution?
Optimizing your campaign strategies starts with understanding how your online and offline campaigns are impacting conversions. That's where attribution comes in. Find out more about what attribution is and why it's important for marketers in a video series called "All Things Measurement".
On-Demand Market Reports To Drive Your Business Forward
SPOTLIGHT helps marketers, modelers and geographers help organizations identify their business problems, develop data-driven solutions and achieve success along every phase of their analytics journey.
The Black Consumer Market Fireside Chat with LaToya Christian of GroupM
In celebration of Black History Month, and continuing our ongoing commitment to providing you the most comprehensive insights into multicultural audiences, we've invited LaToya Christian, Managing Partner of Cultural Strategy & Analytics at GroupM, a leading media investment company that provides competitive advantages for advertisers, to join us as we discuss the Black consumer market.
Meet better prospects. Market more precisely. Improve your ROI.
Pinpointing potential customers more precisely. Engaging with them one-on-one more effectively. Turning them into loyal, paying customers more efficiently. That's the Claritas Advantage.
Turn anonymous visitors to your website into known customers and prospects.
Identity & engage with the 90-95% of your website traffic that remains anonymous and turn them into loyal customers
Meet PRIZM Premier Segment #12 – Cruisin’ to Retirement
With their children mostly grown and out of the house, these older couples are Cruisin' to Retirement.
Claritas Identity Graph - Connecting Marketers With More Able & Intent-based Consumers
Identify your next, best customer, organize your communications and market your business around them with greater accuracy than ever before across email, social and display. From audience…
Claritas Identity Graph - Connecting Marketers With More Able & Intent-based Consumers
Meet P$YCLE Premier Segment #15 – Family Funding
Family Funding is focused on the expenses of day-to-day family life. These upscale homeowners are between the ages of 35-54 and save and spend with family in mind.
Meet PRIZM Premier Segment #2 – Networked Neighbors
Networked Neighbors is a family portrait of suburban wealth, a place of million-dollar homes and manicured lawns, high-end cars and exclusive private clubs. This lifestyle is characterized by married couples with children…

Meet PRIZM Premier Segment #2 – Networked Neighbors
Multichannel Engagement - Execute Against Your Ideal Customers and Prospects
Engage audiences across email, display, social and mobile ads and get reports on conversions, transactions and more using Claritas’ Identity Graph technology to take your marketing to the next…
Multichannel Engagement - Execute Against Your Ideal Customers and Prospects
Meet P$YCLE® Premier Segment #24 – Work Hard, Play Hard
Work Hard, Play Hard are younger, college graduates enjoying their social life and focused on their career in equal measure. They are renting in predominately urban areas and many are still…
Meet P$YCLE® Premier Segment #24 – Work Hard, Play Hard
Video: Connecting the Dots to Increase ROI and Boost Revenue
An auto client (representing 225 car dealers across multiple brand manufacturers) approached Claritas for help developing a multi-touch email marketing campaign to reach a defined audience of potentially “in-market” individuals. Their goals were…
Video: Connecting the Dots to Increase ROI and Boost Revenue
Building A Perpetual Growth Engine: A Product Launch Delivers 80% Above Goal
Claritas and Suncoast Credit Union take you inside a purpose-led product launch that delivered 80% above goal and unpack the end-to-end roadmap they followed for driving measurable member growth.
How Innovative Marketers Build Continuous Growth Engines With Smarter Optimization​
A panel of financial marketing leaders from Regions Bank, Suncoast Credit Union, and Vystar Credit Union share real-world strategies for using AI, data, and personalization to drive smarter optimization and measurable results in banking and credit unions.
Mini Podcast (Part 2): Predicting Consumer Tech Demand with Audience Segmentation and AI
This podcast highlights how technology adoption varies by lifestyle segment and how segmentation, measurement, and AI optimization can help brands target and grow high-value tech audiences more effectively.
Mini Podcast (Part 1):  Consumer Electronics Retailers Win with Audience Segmentation and AI
This podcast explores effective marketing and growth within the consumer electronics market, using audience segmentation, measurement, and AI.
Beyond Acquisition: How Successful Subscriber Acquisition Campaigns Can Increase Churn - and What to Do About It
Claritas SVP of Practice Leadership, Ron Cohen, and Magid's EVP of Global Media and Entertainment, Mike Bloxham, present a keynote session at the 2025 StreamTV Show titled Beyond Acquisition: How Successful Subscriber Acquisition Campaigns Can Increase Churn - and What to Do About It.
Audio Measurement: New Tools, AI Drivers, and the Best Way to Track Conversions
Claritas Sr. Manager of Optimize Products, Heather Roestamadji, joins an Audacy Insights Series panel called Audio Measurement: New Tools, AI Drivers, and the Best Way to Track Conversions.
How To Outperform Your Competitors In 3 $teps
Claritas VP of Financial Services, Michael Scicolone, and First Service Credit Union's COO, Nolan Waltman, teamed up at the 2025 Financial Brand Forum to showcase a live case study highlighting how financial institutions can easily outperform their competitors.
2025 CultureCode® Demographics Update
In this 10-minute on-demand webinar, Eliza Albert, Sr. Manager of Product Leadership at Claritas, shares exciting 2025 CultureCode® demographics updates. This includes LGBT, religion, and workday demographics.
2025 Demographic and Cartographic Updates
In this 7-minute on-demand webinar, Eliza Albert, Sr. Manager of Product Leadership at Claritas, shares highly requested 2025 demographic and cartographic updates. This includes Connecticut Planning Region and other geography changes, updates based on the American Community Survey (ACS), a follow-up to Census Ancestry and Origin data, and more.
Winning in a Share-Driven Market: New Perspectives on Optimizing Subscribers
At StreamTV Show 2024, Claritas and Magid team up to present Winning in a Share-Driven Market: New Perspectives on Optimizing Subscribers, which highlights our joint collaboration of the SubScape Streaming Segments.
AI for Growth: Unleashing Data to Personalize, Predict, and Profit
AI is a game-changer, and its transformational impact on the banking sector cannot be overstated. Join Claritas Chief AI Officer, Rex Briggs, as he shares the intricacies of AI and the groundbreaking technologies and latest innovations that are completely reshaping the future of banking.
Is Everything You Thought You Knew About Your Customers & Members Wrong?
Claritas and Star One Credit Union teamed up at the 2024 Financial Brand Forum for a joint presentation called, Is Everything You Thought You Knew About Your Customers & Members Wrong?
Driving 2X More Qualified Traffic
Marrying industry data with Claritas technology you can close the gap on your goals, gain more insights on who is being driven to your site and deliver more qualified leads.  Learn more about how as well as see a demonstration on Claritas' creative AI solution.
2024 Demographic and Cartographic Updates
In this 15-minute on-demand webinar, Eliza Albert, Sr. Manager of Product Leadership at Claritas, shares highly requested 2024 demographic and cartographic updates. This includes the 2020 Census data that has been released and how it impacts Claritas products.
Brunch & Learn at The Financial Brand Forum 2022
Claritas and Lake Michigan Credit Union held an invite-only Brunch and Learn session at The Financial Brand Forum 2022 in Las Vegas. Listen as we discuss the biggest challenges the financial services industry faces and provide practical ways to solve them.
Lifestyles & Behaviors of Today's Hispanic Consumer Segments
With more than 63 million Hispanics in the U.S, understanding the behaviors of this fast-growing, influential consumer group is critical for marketers looking to reach them. Claritas VP of Practice Leadership, Ron Cohen, was invited by the Hispanic Marketing Council to present Claritas' latest research on Hispanic consumers, as part of their 2022 Annual Summit's Research Week.
Small Business, Big Dreams: The Toolkit to Success For Today's Modern Small Business Marketer
Whether you need to identify the best location for your store or business, determine who your competitors are, understand who lives in a neighborhood, or tailor your products and services to meet their needs, Claritas SPOTLIGHT can help you do it all.

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