About
I truly believe we can…
Services
Articles by Ankit
Activity
58K followers
Experience & Education
Licenses & Certifications
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Bing Ads Certified Professional
Microsoft
Issued -
Certified Blue Ocean Strategist
Stratx Simulation – 2012
Volunteer Experience
Projects
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Factors Affecting Customer Engagement in Shopping Mall when using SoLoMo applications (Singapore)
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Strategic Analysis of Customer Satisfaction at UAE Exchange
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Factors affecting the customer engagement in a shopping mall through SoLoMo applications
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SoLoMo refers to the next generation of mobile marketing. It is the convergence of Social , Local and Mobile platforms.With mobiles becoming more 'personal' than the 'personal computer', with 'social networking' becoming the buzz word of todays marketers and with 'location based services' gaining popularity worldwide -a research on the convergence of all the three mediums was essential. This research will provide better insights to marketers, brands and retailers to devise the right strategy…
SoLoMo refers to the next generation of mobile marketing. It is the convergence of Social , Local and Mobile platforms.With mobiles becoming more 'personal' than the 'personal computer', with 'social networking' becoming the buzz word of todays marketers and with 'location based services' gaining popularity worldwide -a research on the convergence of all the three mediums was essential. This research will provide better insights to marketers, brands and retailers to devise the right strategy for mobile engagement of customers and would definitely become a base for many future reseach in the till now scantly researched field of SoLoMo. I and my co-authors are very confident that our paper will be publishecd in one of the top 10 journals of the world.
Other creators
Honors & Awards
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CO Impact Award
Facebook
Awarded the Community Operations Impact Award for Q2 2015 for creating a metrics pipeline for Escalations team.
Test Scores
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XAT
Score: 99.16%ile
Scored 99.16% in XAT in 2011. Received interview calls from SPJIMR and XLRI based on the score.
Languages
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English
Native or bilingual proficiency
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Hindi
Native or bilingual proficiency
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