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As the Head of Ads Marketing- Large Customer Marketing at Google, I lead marketing…
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Eashwari Deshpande shared thisEvery festive season, brands face the exact same dilemma: how do you cut through the clutter and drive business impact? It all comes down to a simple three-step formula. 1. Spark discovery before the search bar opens- Don't wait for customers to look for you. Get on their radar early using highly visual and immersive formats like AI Max, YouTube Shorts, and Demand Gen Ads. 2. Lean into authentic trust creators enjoy- YouTube creators are the beating heart of the platform. Tap into their unparalleled connection and trust with audiences, and turn that engagement into real action with the YouTube Creator Partnerships Boost. 3. Collapse the distance between inspiration and checkout- Inspiration fades fast if friction gets in the way. Tools like the Commerce Media Suite and YouTube Shopping supercharge conversions right at the point of action for maximum ROI. We pulled together all this and more in our festive playbook. Grab your copy today! https://goo.gle/4yaUfnd #TaiyaarForTyohaar #Leadership #FestiveSeason #BusinessGrowth #MarketingStrategy #YouTube #Google Google for Business India
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Eashwari Deshpande shared thisGrowing up, education wasn’t just encouraged in my home—it was our bedrock. My paternal grandfather was a renowned Sanskrit scholar. My maternal grandmother was among the pioneer batch of educators trained in the Montessori method in India. My mother continued that lineage teaching Sanskrit, while my father carried a deep passion for pedagogy throughout a 25-year corporate career—eventually leaving the boardroom behind to step into academia as a full-time professor. Witnessing that dedication firsthand shaped an enduring truth for me: the role an educator plays in shaping curiosity, resilience, and perspective is absolute. In an era where technology and platforms like Gemini are democratizing how the next generation learns, foundational human mentorship remains irreplaceable. The tools evolve, but the core catalyst for growth has always been great mentors who challenge us to think critically and push us to become better versions of ourselves. I owe an immense debt of gratitude to Renuka Kamath Ruppal Walia Sharma Dwarika Uniyal Dr. Lata Dhir Preeta George Abbasali Gabula Poonam Ponde Mythili Venkateswaran Uma Narain Anil Kulkarni and several other mentors and teachers who expanded my world and held the bar high. Thank you! To every educator—in classrooms, lecture halls, and living rooms—building the thinkers and leaders of tomorrow: Happy Teacher’s Day! Your dedication shapes the future! #HappyTeachersDay #Mentorship #FutureOfLearning #Education #ContinuousLearning #GESIndia Fiona Coles Sakshi Dangayach Shahnaz Mansoor
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Eashwari Deshpande shared this4 years ago to this date, I started using the Google Pixel Phone and I’ve been absolutely addicted since! So obviously now, I’m thrilled with the launch of the Pixel 11 series, Pixel Watch 5, and our brand-new accessories ecosystem in India! Beyond the specs and cutting-edge features, this lineup is built around human experience—technology designed to be intuitive, helpful, and genuinely impactful in everyday life. As the mum of a teenager, my photo skills are very slowly moving from the “Mid” to “Bussin”! The Pixel11 Pro marks the end of compromise for mums like me because I now I finally won’t have to choose between being in the moment and capturing it on photo/video! I reckon with the new Magic Capture feature I can finally get a “Bruh this pic ate and left no crumbs!” #iykyk I’ve always wished I could be 1% better everyday in managing my calendar between work meetings, my daughter’s classes, her exam schedules and remote managing monthly chores for my mum in another city but now with Gemini Intelligence, my Pixel will gently anticipate what I need next & turn everyday tasks into smooth, effortless moments! Can't wait for this thoughtful assistant to start simplifying my life! There’s so much detail poured into this lineup and you can dive in here to explore more! https://lnkd.in/g9-Ng9FS Lovneet Tyagi Farheen Haider Sneha Budhia Abhishek Prasad Aparna Singh Sanjana Ahuja Md Safdar
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Eashwari Deshpande shared thisTrust Google for Business India to have the cutest #FriendshipDay wish!Eashwari Deshpande shared thisThis Friendship Day, here’s to the besties behind every great campaign 💕🫂 #GoogleMarketingLive #GML2026 #MarketingInnovation #B2BMarketing #FriendshipDay
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Eashwari Deshpande shared thisWe spent two days last week with India’s top CMOs at our #GoogleMarketingLive Leadership Circle, this time in Goa! 🌴 💡What was different this year was that the optimism around AI has moved from hype to curiosity to active frontline execution.I was blown away by how deeply AI-forward all the leaders today are. They aren't waiting for the future—they are actively experimenting, iterating, and leading the way. 🏁For our industry, the "So What?" is clear: marketing is shifting rapidly from manual execution to strategic orchestration. To unlock net-new growth, driving real-time ROI is no longer about managing keywords; it’s about mastering AI leverage while fiercely protecting brand safety. 🛒Tom Goodwin's AI Commerce Matrix pushed us all into thinking which shopping journeys will evolve from being AI-aided to AI-led but his clarion call to all marketers was simple and will stay with me for a long time! “There has never been a time to be remarkable because AI gives us the ultimate leverage to scale great ideas”! ✅From the New Search Canvas to the New Era of Performance on YouTube, from Demystifying Measurement to sharing a winning Festive Playbook, this year we demonstrated how our Gemini Advantage is helping businesses drive real results! 🤝Needless to say, the best part of events like this is the human connection and meeting our wonderful partners and clients who made time to be there! An effort like this takes a village and I couldn’t be more proud to be part of this amazing team! Onwards to delivering the magic of #GML at scale across BLR- BOM-DEL now ✈️ Catch all the action on Google for Business India #GoogleMarketingLive #GML2026 #GMLIndia
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Eashwari Deshpande shared thisCatch the beating hearts of YouTube, our creators, in action at #GML2026 in Goa! 🌴🌊🔊Eashwari Deshpande shared thisThe best marketing insights can often come from the people building communities every day. At #GoogleMarketingLive, we asked creators one simple question: "What's one thing you'd like brands to know and this video is the answer. ✨ #GMLIndia #GML2026 #MarketingEvents
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Eashwari Deshpande shared thisMy favorite time of the year and this time in the wonderful Goa ⛱️ #GML2026Eashwari Deshpande shared thisConsider this your sneak peek before the big reveal. 👀 Stay tuned as we unveil the latest product announcements from Google Marketing Live, designed to help marketers drive greater impact, unlock new opportunities and stay ahead of what's next. #GML2026 #GoogleMarketingLive #GMLIndia #MarketingEventsWhat’s Next for Marketing Starts at Google Marketing Live 2026What’s Next for Marketing Starts at Google Marketing Live 2026
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Eashwari Deshpande shared thisThis year, for the first time since losing my dad, I spent Father's Day at home, surrounded by his memories. It was overwhelming, heartwarming, and deeply grounding all at once. My father was a man of meticulous detail and a planner to the tee. Tucked inside his old leather briefcase, I found his decades-old handwritten lecture notes. Long before digital presentations, he painstakingly transferred his ideas onto OHP transparencies (the O.G slides for the uninitiated) pulling inspiration from newspaper clippings and heavily highlighted copies of Reader’s Digest—especially the "Laughter, the Best Medicine" section. I was always impressed at his ability to use sharp rhetorical devices, storytelling, and humor to engage an audience. Every time I ran to him for advice, he brought that signature wit. But his greatest masterclass was how he supported my career. He retired the year my daughter was born, dedicating the next few years to helping me raise her, constantly shuttling between Pune and Delhi so I could balance all faces of my life without the crushing weight of maternal guilt. While mapping out a complex family travel calendar back in 2011, I remember telling him, “It takes a village to raise a child, Papa.” Without missing a beat, he retorted: “Yes, it does. But always remember to be the Sarpanch (head) of your child’s village. Don’t let the villagers teach you how to raise your child.” As a new mother, riddled with all sorts of ‘well meaning advice’ nothing could have been more empowering. Decades later, his notes are still teaching me about life and remain my most precious treasure! I stumbled upon a page from his 1987 lecture notes on "Recruitment Strategies." True to form, he used humor to illustrate a vital business lesson on talent acquisition: “The other day we conducted walk-ins’ for a night watchman. Today we discovered we were robbed.” So, to all the superheroes, helping their children find their village, remember every day is ‘Father’s Day’! #FathersDay #Legacy
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Eashwari Deshpande shared thisFrom the first spark of discovery to the final click, Google Search creates, captures, and converts demand like no other platform! Prashant Gutch Ayush Bohra Pooja Baluja Randeep Kaur Ankita Chemburkar take a bow! #GoogleSearchDeliversResults #AISearchEashwari Deshpande shared thisWe're taking the scenic route to your doorstep today! ✨ #GoogleSearchDeliversResults #AISearch
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Eashwari Deshpande liked thisEashwari Deshpande liked thisYouTube is no longer just a platform where Indians watch videos. Its creator ecosystem is becoming a sizeable part of India’s digital economy. YouTube’s creative ecosystem contributed more than ₹18,000 crore to India’s GDP in 2025, while supporting the equivalent of over 9.6 lakh full-time jobs, according to YouTube’s 2025 India Impact Report, based on research by Oxford Economics. That marks a significant increase from 2020, when Oxford Economics estimated YouTube’s ecosystem contributed around ₹6,800 crore to India’s GDP and supported approximately 6.84 lakh full-time equivalent jobs. The creator economy is also becoming more professional. The number of Indian YouTube channels generating six-figure annual revenue in rupees increased by more than 30% year-on-year, while 73% of monetising creators surveyed said YouTube was their primary source of income. And the impact is spreading beyond creators themselves. YouTube says monetising creators supported more than 300,000 apprentices over the past year, while creators increasingly hire editors, cinematographers, sound engineers, scriptwriters and other production professionals. Creative clusters are also emerging in cities including #Jaipur, #Lucknow and #Kochi. India is also becoming a global distribution market for its own creators. More than 15% of watch time on content produced by Indian channels comes from viewers outside India, according to the report. For YouTube, the numbers show something bigger than video consumption. India’s creator economy is increasingly becoming an industry of its own — with creators turning channels into businesses, hiring teams and exporting Indian content to audiences around the world. #YouTube #CreatorEconomy #DigitalEconomy #IndianCreators #GDP #StartupCrunch #News
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Eashwari Deshpande liked thisCongratulations Acuvon Consulting ... Privileged to be a part of the Acuvon family directly and indirectly from the very inception. Onwards and upwards. Sandeep Uppal Hareet AroraEashwari Deshpande liked thisWe are pleased to announce our investment in Acuvon Consulting, marking a new chapter in YCP’s growth across the Middle East. YCP will take a 50% stake in Acuvon, strengthening our presence in Saudi Arabia and the UAE. With the Middle East representing a significant long-term opportunity for management consulting, Acuvon brings strong regional relationships and transformation experience across industries such as Retail and FMCG, Healthcare, Financial Services, and Government. This investment reflects our commitment to building a stronger presence in markets where clients are undertaking significant transformation and growth. We look forward to building on this partnership in the years ahead. For more information, please visit: https://lnkd.in/g9S4M5i7 ========== このたびYCPは、 Acuvon Consulting への戦略的投資を発表しました。今回の投資により、Acuvonの株式50%を取得し、サウジアラビアおよびUAEにおけるプレゼンスの強化を図ります。 Acuvonは、経営コンサルティング市場で長期的に大きな成長機会が見込まれる中東地域において、リテール・FMCG、ヘルスケア、金融サービス、政府機関など幅広い産業で、強固な地域ネットワークとトランスフォーメーションの実績を有しています。 本パートナーシップを通じて、Acuvonが有する中東地域に関する知見や実行支援能力とYCPのケイパビリティを組み合わせ、クライアントの変革や成長をより幅広く支援してまいります。 詳細はこちらをご覧ください：https://lnkd.in/g5-p88GE
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Eashwari Deshpande liked thisEashwari Deshpande liked thisLots of discussion out there about our next model, so I wanted to give an early look as soon as possible. Introducing Gemini 4 Argon! It shows frontier performance in complex workflows, cyber defense and software engineering. Teams are using it extensively at Google, from coding to quantum computing, great feedback. Importantly Argon has frontier safeguards and we are rolling it out responsibly - it’s with the US gov’t and going to a set of trusted cyber defenders through our Fairwind Program today. We’re going to make it available as soon as we can and as safely as we can. So hold tight, lots more coming, and you’re going to see us iterating rapidly. https://lnkd.in/gTiQb7DA
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Eashwari Deshpande liked thisEashwari Deshpande liked this23 years ago today, I officially started working for Google. Little did I know of the adventures that lay ahead, as I introduced myself to the Googlers sharing a small, rented office in London. If I could sit down and share advice with that younger version of myself, or anyone starting their career journey, there is a lot I would say. 1. Find your voice. Speak before you are “ready.” Don't wait for the perfect moment or for someone to ask for your opinion. I used to tell myself to just speak up at least once per meeting. When you have a seat at the table, use your voice, we need it. 2. Find your purpose. If you leave your family to come to work every day, it needs to be worth it. Quit if the passion is gone. If you show up, show up. Your impact matters, make it count. 3. Find your people. People that get you. Challenge you. Rely on you. Make you laugh. You are going to spend a lot of hours together. 4. Trust your gut. I’ve made a few decisions I regret because I let other people influence me. Your instincts are usually right, and will get you further than you think. 5. Treat your career like a jungle gym, not a ladder. Put your hand up for roles, ask for challenges, ask to be considered. There will be years where you feel like you’re flying and years where you’re just trying to keep your head above water. That’s okay. 6. What makes you different is your superpower. Growing up, I was one of only two girls in my advanced math class. Later on, I was an Irish woman navigating two male-dominated industries that had a very specific, established way of talking and acting. It took me a while to realize that my unique perspective was exactly why I was in the room in the first place. Don’t sand down your edges. 7. You can be "Mom-in-Chief." Before she passed, my dear friend Susan Wojcicki taught me that it’s possible to be both a good parent and a good leader, and that your kids will be proud of you for working on something that gives you purpose. 8. Always stay curious, learning keeps you young! To my team and all the amazing folks I work with every day, thank you for making the last 23 years the privilege of a lifetime. The 2003 version of me couldn't possibly imagine what we'd build together, and the 2026 version of me is incredibly excited for what's next.
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Eashwari Deshpande liked thisEashwari Deshpande liked thisToday, we've kicked off the Google Launchpad for Women: Generative AI Leader global series in APAC with more than 3,000 attendees from 28 countries. Over two days of hands-on training, in-depth discussions, and certification prep, we aren't just building the future of AI - we are shaping the future of the workplace. To our customers and partners: Thank you for taking the opportunity to learn together, build new skills, and cultivate a new cohort of highly trained leaders for our rapidly evolving industry. 👉 Unable to join the live event? You can still access the training and prepare to get certified in Cloud and AI with the Generative AI Leader learning path. It's available to everyone, at no cost with no tech experience required: https://lnkd.in/gbaRHWvj Huge thanks to our incredible APAC Launchpad for Women executive sponsors and speakers for making this possible. Ruth Sun, Tanya Aguila-Loo, Taru Dahiya, Serene Sia, Dr. Meenal Borkar, Dora White, Kim Rubbo #GoogleCloud #LaunchpadForWomen #WomenInTech #AIlearning
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Eashwari Deshpande liked thisEashwari Deshpande liked thisI'm thrilled to share that I'm taking on a new role leading Meta's business across Southeast Asia. This region has changed more in the last seven years than almost any market I've worked in. When I joined in 2019, looking after ecommerce companies and digital native startups, mega sale events were just becoming a habit. Today the whole journey runs through conversations. People discover, ask, compare and buy inside a chat thread, and businesses are using AI, including Meta Business Agent, to keep up with them. I've learned a lot from the small and medium businesses innovating across APAC, and I'm excited to bring those lessons here. What strikes me most is that the businesses in this region are often ahead of the products we build for them. This is a good problem to have, and it is one I’m looking forward to working on. Thanks Benjamin Joe for the opportunity, and to the teams across the region I get to learn from and build with during this new chapter. Onwards! Read more here: https://lnkd.in/gw2B_5uV Jerry Jimenez Bongco, Sook Ping Lau, Nicole Tan, Khoi Le, Prae Dumrongmongcolgul, Pieter LydianMeta Names Dhruv Vohra to Lead Southeast Asia BusinessMeta Names Dhruv Vohra to Lead Southeast Asia Business
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Eashwari Deshpande liked thisEashwari Deshpande liked thisShe took over a money-losing chipmaker worth $2 billion and grew it to $1 trillion. She is the first woman to lead a trillion-dollar company. Meet Lisa Su, Chair and CEO of AMD. Lisa was born in Tainan, Taiwan, and moved to New York with her parents when she was 3. Her father was a statistician who quizzed her on multiplication tables when she was 7, and her mother was an accountant who later started her own business. When she was 10, she started taking apart her brother's remote control cars because she wanted to know why they stopped working. She stayed curious about how things worked all through school. After graduating from the Bronx High School of Science, she earned her bachelor's, master's, and PhD in electrical engineering from MIT. She then spent nearly 20 years working on semiconductors at Texas Instruments, IBM, and Freescale. When she joined AMD in 2012, the company had been losing money for years and a lot of people on Wall Street had given up on it. One of her first big moves was getting AMD chips into the Xbox One and PlayStation 4, which helped the company grow beyond PCs. She became CEO in 2014, and on her first day, AMD stock was worth about $3 a share. She decided to put the company's future on a new chip design called Zen, even though it would take years to pay off. In 2017, AMD launched its Ryzen and EPYC chips, and they started winning customers away from Intel. Over the past few years, she has moved AMD deep into AI, signing major chip deals with OpenAI and Meta. In the second quarter of 2026, AMD's revenue grew 50% to $11.5 billion. On September 21, 2026, AMD crossed $1 trillion in market value, which made it the first woman-led company to ever reach that number. When someone asked her how it felt, she said, "It was a pretty darn good moment." This week, AMD also agreed to buy World Labs for $8.2 billion, and AI pioneer Fei-Fei Li will join the company as its chief scientist. If you had bought AMD stock on her first day as CEO, you would be up more than 18,000% today. Still, most people can name Jensen Huang before they can name her. That's why I share stories of trailblazing women like Lisa every Wednesday for #WomenFounderWednesday ____ ♻️ Share this post with someone who is changing the world. �� Follow Jenny Stojkovic for more content on the future of women in AI.
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Eashwari Deshpande liked thisEashwari Deshpande liked thisThis week we launched Taleworthy's first ad film. And our first ad film features Milind Soman. And a cat. Let that sink in. (that's a note to myself) The thought behind the film was simple - we read our own food labels, but how many of us have ever read the back of our pet's food pack? This film is about choosing science-backed nutrition that fuels our pets, and who better to make that point than one of India's most trusted fitness icons (and cat parent), #MilindSoman Immensely grateful we got to make this film. A huge thanks to our amazing clients at Nestle India #NestlePurinaProPlan - Hari Mohan Kandari Pallavi Anand shivani agrawal Varun Sethuraman - who trusted us with the storytelling and execution of this campaign. To, the entire Taleworthy team who've been swimming in the cutest of cat videos and Milind Soman close-ups over the last few months (no one's complaining) and the fantastic team at SLOTH BEAR who pulled off an incredibly smooth production. Lastly, the Ultraman himself, Milind Soman, his entire team and of course the feline star of our film, Sammy whose cooperation was essential to pull this off. This one was special. Tell me what you think. Agency: Taleworthy Copy: Priyanka Gothi Account Lead: Jasmine Kaur Celebrity Management: Yashika Arora Production House: SLOTH BEAR Producer and Co-founder: Jatin Arora Director: Namit Nath Chaudhary EP: Jatin Arora & Kushal S. DOP: Prateek Khullar Production Designer: Shivani Singh 1st AD/DA: Laksh Sharma 2nd AD: Siddhant 1st AC: Manas Takle Costume Stylist: Arushi Singh Hair & Makeup: Rakshanda Irani Art Team: Sahana & Nawab Shaikh Production Managers: Deepesh Rawat & Kartik Tandon Gaffer: Avesh Spot: Aekendra Singh & Team Offline Editor/Post Producer: Kashiff A Khan Post Producer for Digital: Tausif Raza Khan parineeti kashyap Ankit Baliyan Grade: Mujahid Khan . Nube Studio Music: Aditya Surve #PurinaProPlan #Purina #NestlePurina #Fuelforlife
Experience & Education
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Publications
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Participated in a story by Economic Times on Pester Power in 2013, at a time when we did a series call Toddlers & Technology!
http://bit.ly/2J8ESVP
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Commenting on the rise of social media as a key communications tool
The PR Moment. http://bit.ly/2J8ESVP
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Hosted webcast with industry veteran Kiran Karnik discusing Innovation! https://www.youtube.com/watch?v=ncguBB298qU
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Charu Chellani
#mediacoverage!! In a world where everyone talks about chatbots and voice calls, Nitin reminds us that the future isn’t just chat or calls — it’s a conversation flow. Meaningful, contextual, seamless interactions that move people forward, not just respond to them. This is such an exciting time to rethink how organisations engage — not just react — in every conversation. These insights reinforce that AI should amplify human connection, not replace it. If you care about the intersection of AI, customer experience, and thoughtful innovation - it’s worth a read! Please read the story link here: https://lnkd.in/g_nXSuYy #AI #CustomerExperience #Innovation #ConversationalAI #Leadership #Conversive
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Ankit Kankar
Absolutely thrilled to share my conversation with Sid Tiwatnee , Founder and CEO of Erlin AI, on how brands must rethink discovery as #AI becomes the #firststop in the customer journey. In our interaction for AI Spectrum India, Siddhesh breaks down why traditional #SEO alone won’t cut it anymore and how #AIvisibility and #answerengineoptimisation are now essential growth infrastructure. From building brand context that AI can trust to designing content strategies that work across the #fullfunnel inside chat first platforms, this is a must read for marketers and business leaders navigating the future of search. Read the full interaction here: https://lnkd.in/dhcBJXkT The future of discovery isn’t just about being found — it’s about being confidently recommended by AI. Let’s get visible
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Paul D'Arcy
Here's an article from Ad:Tech New Delhi that shares a quick recap. Across sessions, there were robust conversations around AI, programmatic media, and evolving consumer behavior. But one insight from the event stands out as a vital takeaway: The brands that win will be the ones that embrace both data and intelligence to enhance and not replace authentic connection. The strongest moat is and will continue to be the strength of your customer relationships. If you missed it, this recap is worth a read: https://bit.ly/4bwF8u4 #adtechvision #AI #technology ad:tech India
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