Asus India Pvt.Ltd.
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I lead Product & Marketing for Consumer PC & Gaming at ASUS India, working at the…
Articles by Paramjeet
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Paramjeet Singh Mehta reposted thisCalling all Product Marketers! 📣 A fantastic opportunity has opened up for professionals looking to grow their career in Product Marketing. If you have 2–3 years of experience and love working on product launches, GTM strategy, and marketing campaigns, don't miss this. Feel free to share this with someone who might be looking for their next big opportunity! 🚀 #ASUS #Gaming #ROG #ROGIndiaParamjeet Singh Mehta reposted this🚀 𝐖𝐞'𝐫𝐞 𝐇𝐢𝐫𝐢𝐧𝐠: 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐬𝐭 Are you passionate about building great products and taking them to market? We're looking for a Product Marketing Specialist to join our growing team! 📍 Location: Mumbai 💼 Experience: 2–3 Years 𝐖𝐡𝐚𝐭 𝐘𝐨𝐮'𝐥𝐥 𝐃𝐨 ✨ Drive product launches and go-to-market (GTM) strategies for exciting new products. ✨ Craft compelling product positioning, messaging, and competitive differentiation. ✨ Partner with Sales, Digital, E-commerce, and Creative teams to deliver impactful marketing campaigns. ✨ Analyze market trends, competitor activities, campaign performance, and customer insights to fuel business growth. ✨ Work on cross-functional initiatives that blend strategy, creativity, and data-driven decision-making. 𝐖𝐡𝐚𝐭 𝐖𝐞'𝐫𝐞 𝐋𝐨𝐨𝐤𝐢𝐧𝐠 𝐅𝐨𝐫 ✔ MBA (Marketing) preferred ✔ 2–3 years of experience in Product Marketing, Category Marketing, or Brand Marketing ✔ Strong communication, analytical, and stakeholder management skills ✔ Passion for technology and gaming is a bonus! If you're excited to shape products, influence go-to-market strategies, and make an impact, we'd love to hear from you! 📩 Apply by sharing your resume at Sunita_Jaiswal@asus.com or DM me directly. #Hiring #ASUSindia #ASUS #ProductMarketing #MarketingJobs #MumbaiJobs #GTM #BrandMarketing #CategoryMarketing #CareerOpportunity #NowHiring #PCIndustry #GamingIndustry #PCGaming #GamingTech
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Paramjeet Singh Mehta shared thisThe PC industry has a habit of selling power. Creators, however, buy outcomes. We present our ProArt laptops as built for Orginals, "The Creators" A 3D artist, a podcaster, a colorist, a game developer — they don’t just need performance. They need precision in the parts of the workflow that matter most to them. The future of creator hardware isn’t about maxing out specs. It’s about mapping real workflows and engineering around friction points. In the creator economy, relevance will beat raw power. The real shift is moving from spec-driven thinking to workflow-driven design. As India’s creator economy accelerates, the biggest opportunity isn’t just building faster machines — it’s building more relevant ones. Proud to see this perspective featured, read more in the given link :'We built ProArt by first asking what creators actually do': Asus India's Paramjeet Singh Mehta on getting creator hardware right - The Times of India'We built ProArt by first asking what creators actually do': Asus India's Paramjeet Singh Mehta on getting creator hardware right - The Times of India
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Paramjeet Singh Mehta reposted thisParamjeet Singh Mehta reposted thisIt’s a privilege to share that ASUS has been included for the 11th time on Fortune’s World’s Most Admired Companies list for 2026. At ASUS, we believe in transforming challenges into opportunities —whether it’s through groundbreaking AI advancements, sustainable product design, or staying true to our design thinking philosophy to focus on what truly matters for our users. I’m deeply grateful for the collective spirit that drives our culture and for the trust our customers and partners place in us. Such recognition highlights the hard work, vision, and dedication shown by our global team. Let’s keep building a brighter future together and make a meaningful impact in the world of technology. #ASUS #Fortune #WorldsMostAdmiredCompanies 𝐑𝐞𝐚𝐝 𝐦𝐨𝐫𝐞 𝐡𝐞𝐫𝐞: https://lnkd.in/gsXai_sx
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Paramjeet Singh Mehta shared thisMost people don’t fail because they lack talent.They fail because they never escape their current orbit. - Personal beliefs. - Company systems. - Industry norms. - Social conditioning. Each one creates gravity. Some people break free. Most learn to live with the pull. I’ve shared a framework I use to think about why growth plateaus happen — and what it really takes to move to the next level of success. 🚀 Beating the Gravitational Pull for Success
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Paramjeet Singh Mehta shared thisA Note to all Millenial managers : My recommendations on working with Gen Z
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Paramjeet Singh Mehta shared thisI have summarised my views on the Top 5 #MarketingTrends Shaping India in #2026
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Paramjeet Singh Mehta reposted thisBe the Hero of you story. Our partnership with @GoPro is a monumental step forward, merging their iconic capture technology with the powerhouse performance and AI innovation of ASUS ProArt. The magic happens when the friction disappears. With features like the StoryCube and seamless GoPro Cloud integration, we’ve built a bridge from 'capture' to 'creation' that is faster, smarter, and more fluid than ever before. To every creator, adventurer, and storyteller out there: Your most ambitious, heart-pounding life stories deserve to be told without compromise. This collaboration gives you the power to focus entirely on that moment—the raw excitement—and trust that the journey from action to final edit will be seamless. Go out, capture the extraordinary, and let #ASUSProArt and #GoPro empower your next masterpiece. The world is ready for your story! #CreativityUnleashed #Storytellers #ProArt #GoPro #AIWorkflow"Paramjeet Singh Mehta reposted thisWe’re excited to announce our latest collaboration with ASUS—a powerful integration between GoPro Cloud and StoryCube, ASUS’s new AI-powered content-management solution and the first Windows app to support both GoPro Cloud media and 360 video. Follow the link to our blog, The Current, to learn more. https://bit.ly/4o5OUb3
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Paramjeet Singh Mehta reposted thisParamjeet Singh Mehta reposted thisIt’s an honor to see ASUS recognized by Newsweek for our commitment to transparency and reliability for a second year. For us, trust is built through consistent action—ensuring product quality, fair treatment of employees, and responsible business practices across our global supply chain. Our Ubiquitous AI. Incredible possibilities strategy enables us to deliver intelligent solutions for a rapidly evolving world, while maintaining transparency and integrity in everything we do. Thank you to our customers, investors, and employees for your ongoing confidence in ASUS. #ConsumerTrust #MostTrustWorthyCompanies
Paramjeet Singh Mehta commented on a post
4mo
Good one Amlan Pati & team
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Paramjeet Singh Mehta liked thisParamjeet Singh Mehta liked thisEvery idea has a vision behind it✨Every innovation has a story. Let’s hear the stories, perspectives and thinking behind ASUS India - straight from our leaders. ASUS Leadership Lens🎥 Coming Soon! #ASUSIndia #ASUSLeadershipLens #ASUSLeaders
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Paramjeet Singh Mehta liked thisParamjeet Singh Mehta liked thisI still remember the early days of the Great Indian Festival. The scale was different, the team was smaller, and we were still figuring things out. Every year since, the Great Indian Festival has grown in ways that honestly surprise even us. And here we are again. Amazon Great Indian Festival 2026 starts October 8th. 🪔 India's biggest festive season shopping event is back with the widest selection at great prices, delivered at the fastest speeds. Deals across smartphones, electronics, televisions, fashion, beauty, home appliances, groceries and more. Instant 10% discount on SBI Credit and Debit Cards including EMI transactions. Up to 10% additional benefits for Prime members. Every year, our teams and seller partners raise the bar a little higher. The preparation that goes into this moment is massive. And this year feels different. In a good way. October 8th.Let's go. 🙌 https://lnkd.in/gARRUEB6 #AmazonGreatIndianFestival #AGIF2026 #AmazonIndia #FestiveSeason
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Paramjeet Singh Mehta liked thisParamjeet Singh Mehta liked this🚀 A New Chapter Begins in Mumbai - Hisense × Kohinoor ! Excited to announce the start of a new LFR partnership between Hisense India and Kohinoor Electronics, one of Mumbai’s prominent retail chains and a strong name in premium consumer electronics. Kohinoor has built a strong reputation for premium appliances and big-screen TVs, making this partnership a natural fit as we bring Hisense’s flagship technologies and global innovations to discerning consumers in Mumbai. 🌍 Hisense is a global leader in 100"+ TVs, redefining the big-screen viewing experience with category-leading innovation. And at the forefront of display innovation, Hisense pioneered RGB MiniLED TV technology, bringing the next generation of colour, brightness, contrast and realism to the big screen. Together, we are bringing an exciting portfolio to Mumbai:- 📺 RGB MiniLED TVs - next-generation display technology. 📺 MiniLED TVs - extraordinary picture quality on the big screen. ❄️ Intelli Pro ACs - AI-enabled cooling and intelligent comfort. 🧺 AI-Enabled Washing Machines - advanced technology with powerful performance. This is more than just another retail launch. It is about bringing world-class technology closer to consumers through a strong retail partner who understands premium products, premium experiences and premium customers. A big thank you to the Kohinoor team and Sanjay Bhai for the trust and partnership. 🤝 Mumbai, get ready for a new Hisense experience! 🚀 Hisense India Hisense Middle East FZE Hisense Group Kohinoor Electronics Nipun Kaicker Rahul Khanna (RK) Raman Bahl Kamal Tiwari Saket Choudhary #Mumbai #Retail #PremiumTechnology #RGBMiniLED #MiniLED #IntelliPro #AirConditioners #WashingMachines #BigScreenTV #100PlusTV #Innovation #GlobalNo1 #Partnership
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Paramjeet Singh Mehta liked thisParamjeet Singh Mehta liked thisASUS India's PC sales strategy shifts from luxury to infrastructure, focusing on financing, diverse distribution channels, and digital media. Paramjeet Singh Mehta highlights the move from price-focus to value-focus By Anuja Jain Read Here: https://lnkd.in/duQcJ5NT #ASUS #CreatorEconomy
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Paramjeet Singh Mehta liked thisParamjeet Singh Mehta liked thisIn a recent discussion with students in the Excellence & Integrity EMBA program at National Taiwan University of Science and Technology (NTUST), I shared my perspective on how AI is reshaping industries, economies, and leadership itself. AI is rapidly evolving from a technology story into an economic one. The next phase will not be defined by who builds the largest models, but by who can create real-world value at scale. Taiwan is playing a unique role in this transformation. From semiconductors and AI servers to system integration and deployment, Taiwan's strong technology ecosystem is helping power the global AI economy. At ASUS, this shift is also redefining our own journey. We’re evolving from a PC company into a comprehensive AI solutions provider, spanning AI infrastructure, intelligent devices, enterprise platforms, Physical AI, and Agentic AI. The opportunity ahead is not simply to build AI technologies, but to turn them into meaningful outcomes for businesses and society. I also enjoyed exchanging perspectives with Prof. Atsushi OSANAI, Ph. D. of WASEDA Business School, whose discussion on AI infrastructure and ecosystem strategy reinforced the importance of collaboration, adaptability, and leadership in an era defined by rapid change. The future belongs not to those who simply adopt AI, but to those who can turn it into value. Thank you to the NTUST EMBA students for an engaging discussion and thoughtful questions. The future of AI will ultimately be shaped not only by technology leaders, but by the next generation of business leaders who understand how to transform innovation into lasting value. #ASUS #AI #DigitalTransformation #AgenticAI #PhysicalAI
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Paramjeet Singh Mehta liked thisParamjeet Singh Mehta liked thisA new chapter begins. I am delighted to share that I have joined Escorts Kubota Limited Escorts has a remarkable legacy in India. For decades, it has been an integral part of the country’s farm mechanization journey, building trusted brands, strong customer relationships and a wide-reaching ecosystem of dealers and partners. With global expertise of Kubota Corporation and the opportunities emerging in Indian agriculture, I believe the company is at an exciting point in its journey. I also feel particularly fortunate that my long association with Japan and its people, culture and management philosophy will continue in this new chapter. Japan has been an important part of my professional journey, and I look forward to continuing to learn from and contribute to this relationship. What makes this opportunity particularly exciting for me is the sector itself. Indian agriculture is going through an important transformation. Increasing mechanisation, rising farm productivity, changing customer expectations, precision agriculture, technology and connectivity are opening up new possibilities for how farm equipment is designed, sold, serviced and experienced by the customer. The next phase of growth will require us to look beyond the product. It will be about building stronger customer relationships, enhancing sales and service capabilities, leveraging data and technology, and creating an ecosystem that delivers greater productivity and value to farmers. I look forward to contributing to this journey, learning from the many talented people across Escorts Kubota, and working closely with colleagues, dealers, customers and partners to help shape the next chapter of growth. I am deeply grateful for the support, trust and friendships I have received throughout my career. As I begin this new journey, I look forward to the continued support and good wishes of everyone who has been part of my journey so far. Excited about the road ahead. #EscortsKubota #FarmMechanisation #Agriculture #AgriculturalTechnology #India #Japan
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Paramjeet Singh Mehta liked thisParamjeet Singh Mehta liked thisSome mornings are a little more special than others. Seeing our new Philips Airfryer campaign come alive on the front page is one of those moments. We started with a simple thought, in a category crowded with choices, some names become synonymous with the category itself. Who invented the Airfryer? Who has been trusted by millions of Airfryer users? Who is India’s No. 1 Airfryer brand? The answers all lead to one name. "Airfryer matlab Philips" A proud moment for everyone behind this campaign and just the beginning of making #AirfryerMatlabPhilips an even stronger part of consumer vocabulary across India. Some choices are just a no-brainer. #AirfryerMatlabPhilips #PhilipsAirfryer #Philips #KitchenAppliances #TOI #CityTimes Gulbahar Taurani Pooja Baid Akanksha Jindal Loveleen Kaur Rohit Singh Shradha Das Mahapatra
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Paramjeet Singh Mehta liked thisParamjeet Singh Mehta liked thisI'm in Bangalore from the 26th of September to the 1st of October and I'm keen to meet people in the domain of marketing - teams fantastic at distribution, creative, CMOs, Brand Heads, creators, startup/ scale up marketing teams - agenda: no real agenda - just an exchange of learnings. If you're in the city and this interests you i'd love to connect.
Experience & Education
Licenses & Certifications
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Honors & Awards
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ASUS Global Role Model Award 2024
ASUS
I was awarded Golden Superior Management Award / Global role model award 2024. In this award functional heads of more than 85 countries that ASUS operates in get nominated & finally 6 make to the final awardees.
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HOD of the year - 2019
Mr.Eric Chen , Mr.Rex Lee, Mr.Peter Chang & Mr.Leon Yu
Got award for leading the team, where team enabled a 60% market growth for Asus India
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Global President Award - By Mr.Tsuga
Panasonic Corporation - (Osaka- Japan)
Received Team Award for successful setting-up of Mobility business in India & booking profits within the first year of operations
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Presidents Excellence Award
Panasonic India Pvt. Ltd
For innovating a unique gesture based Selfie concept that helped in developing Product Positioning for new product (ELUGA S) as well as a Unique Feature Proposition for the End-consumer .It was very well executed in short duration & further converted into a massive marketing campaign around the “Blink Play – Selfie” theme, which in turn resulted into faster “Consumer Product Acceptance”
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