Connect Pinterest to Google Analytics

Link your Pinterest Ads account to Google Analytics to view cross-channel performance and attribution data for your paid Pinterest traffic directly within your Analytics interface.

1. In Admin, under “Product links”, click Pinterest Links to begin the integration.
2. Click Link.

On this page

• Benefits
• Use-cases supported
• Before you begin
• Import campaign data from Pinterest Ads

Benefits

• Performance comparison: View Pinterest advertising performance metrics alongside other channels.
• Centralized reporting: Ingest aggregate Pinterest campaign and cost data for unified multi-channel reporting.

Use-cases supported

• Import campaign data: You can import campaign data from Pinterest Ads to populate “Ads cost”, “Ads clicks”, and “Ads impressions” metrics for your paid Pinterest traffic.

Before you begin

• Pinterest setup: Create both a business and an advertising account for Pinterest Ads.
• Analytics roles: Have at least an Editor role in the Google Analytics property.

Import campaign data from Pinterest Ads

Follow these steps to import campaign-level metrics like cost, clicks, and impressions from your Pinterest Ads account.

Prerequisites

Make sure the following URL parameters are included in the destination URLs for your ads in Pinterest:

• utm_source (required)
• utm_medium (required)
• utm_campaign (optional, but highly recommended)
• utm_id (optional, but highly recommended)

Step 1 of 4: Create a new import source

1. In Admin, under “Data collection and modification”, click Data import.
   Note: The previous link opens to the last Analytics property you accessed. You can change the property using the property selector. You must be an Editor or above at the property level to successfully start the import process.
2. Click Create import source.
3. Enter a name for your import source.
4. Select Campaign data as the data type.
5. Under “Upload data for import”, select Pinterest as the import source.
6. Click Next.

Step 2 of 4: Set up connection

1. In the “Set up connection” screen, click Connect to link Pinterest as your import source.
2. Sign in to Pinterest Ads by entering your Pinterest user credentials in the pop-up window.
3. Click Log in.

Step 3 of 4: Configure the data

1. Select the Pinterest “Ad account”, which manages the Pinterest advertising data that you intend to pull into your Analytics property.
2. Provide “Source” and “Medium” values corresponding to the utm_source and utm_medium parameter values included in the destination URLs of your Pinterest ads. Learn more how to locate parameters in Pinterest Ads.
   • Note: Values added for "Campaign source" and "Campaign medium" must align with the utm_source and utm_medium parameter values that you specified on your destination URLs for Pinterest Ads campaigns.
3. Click Next. Fields will be automatically mapped for you in the next step.

Step 4 of 4: Review your connection and import

1. Review all of the fields to make sure that the fields that you want to import are included. You can modify your import source name, import schedule, and any filters that you applied.
2. Click Finish.
3. You’ll get confirmation that your import source has been created.
4. Click Done.

Imports can take up to 30 minutes to complete and up to 24 hours for the data to be available in reports. You can also view the values of previously created connectors via the Data Import table or its details window.