One week. Countless conversations. 🇫🇷 At OpenHouse during the 2026 Cannes Lions International Festival of Creativity, industry leaders came together to explore the ideas shaping the future of marketing — from outcome-based measurement and human-first AI to the growing value of premium media. This is a look back at the conversations, perspectives, and moments that defined the week. Thank you to our speakers, partners, and everyone who joined us at OpenHouse. Dive into the details: https://bit.ly/44abWFX
The Trade Desk
Technology, Information and Internet
Ventura, CA 262,676 followers
We’re committed to making digital advertising better, because the future of the open internet depends on it.
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It's more than just clicks. Premium streaming TV. One-click commerce. Trusted journalism. The world’s most popular audio and podcasts. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising. That’s why we created an independent media buying platform designed for the open internet. One that helps brands grow and thrive by giving them access to more: more customers engaging with more of the content they love across more channels and devices, and more transparency and precision at every stage.
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http://www.thetradedesk.com
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- Technology, Information and Internet
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- Ventura, CA
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- Public Company
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- Online Advertising, Real Time Bidding, Demand Side Platforms, Behavioral Targeting, and Data Management Platforms
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At OpenHouse, senior leaders across brands, agencies, publishers, and platforms talked honestly about where marketing is headed. The throughline was clear: As discovery gets faster and the industry gets noisier, the brands that win are the ones treating measurement, AI, and premium media not as separate bets, but as one connected system. Thank you to Vanessa Otero (Ad Fontes Media), Tim Huelskamp (1440), Nicola Lewis (WPP), and Raja Rajamannar (Mastercard) for sharing their thoughts with us. #CannesLions2026
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There’s a lot of conversation about AI search engines disrupting the way people buy. But the data tells a more nuanced story. According to new research, 95% of consumers still turn to the open internet to verify information before making a decision. They’re fact-checking, comparing, and evaluating on their own terms. AI may be speeding up the research process — but decision-making is more deliberate than ever. So the real question is: How is your brand showing up in the places that actually drive those decisions? Find out where the real opportunity is: https://bit.ly/4oXJ90R
How AI Search Is Reshaping the Consumer Journey
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We’re honored to be included in the Fortune 1000, a milestone that reflects the scale and strength of our business. Thank you to our teams, partners, and clients who make this progress possible every day. We’re just getting started. If you’re passionate about building, growing, and making an impact, we’d love to hear from you. Check out our open roles: https://bit.ly/44BlwBR #WeAreTheTradeDesk
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Audio is having a defining moment, and marketers who lean into programmatic audio today are better positioned to drive measurable growth tomorrow. At OpenForum: An Afternoon of Audio, leaders across brands, agencies, platforms, and creators came together to move beyond the fundamentals and share how audio is being built into modern media strategies, from planning with intention to activating with data and measuring real outcomes. Thank you to everyone who joined us and helped push the conversation and the channel forward.
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Discover how Tripadvisor and its marketing partner, PMG, increased booking efficiency by 75% by leveraging third-party data through our recently released feature, Audience Unlimited.
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Our platform helps advertisers reach sports fans, no matter where they interact with their favorite teams online. With live sports, you can achieve your marketing goaaaaaaaals! Learn more: https://bit.ly/4ewSFoc #BiggestGameOnEarth
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As part of our OpenHouse at Cannes Lions International Festival of Creativity, Nicola Lewis, Global Chief Media Solutions Officer at WPP, offered a compelling perspective on how AI is reshaping media decisioning and what it takes to do it right. AI isn’t just about speed. It’s about making smarter, more informed choices at scale. Nicola highlighted how AI can move beyond automation to unlock deeper understanding: helping marketers navigate complexity, identify opportunities, and make decisions with greater confidence. As media becomes more dynamic and fragmented, the ability to combine advanced technology with strategic insight is what separates good decisions from great ones. Our collaboration with WPP is a strong example of what’s possible when innovation and partnership come together. #CannesLions2026
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After Cannes, some conversations stay with you. 🇫🇷 The ideas that challenge your thinking. The perspectives that spark new questions. The moments that continue long after the week comes to a close. From Jeff Green and Will Doherty to leaders across the marketing industry, here are a few quotes that captured the discussions shaping this year’s festival. ➡️ #CannesLions2026
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Inside this edition of The Current: - The team was on the ground at the Cannes Lions International Festival of Creativity. - Plus: In an op-ed, LIONS Chief Growth Officer Ed Davidson writes about how brands and creators can better partner together.