140 Lions for 50 clients across 25 countries. What a week at Cannes Lions International Festival of Creativity. This year: 🏆 Ogilvy and VML were named the #1 and #2 Creative Networks of the Year 🏆 Burson London was named PR Agency of the Year 🏆 WPP Media was the world's most awarded media agency unit for the second consecutive year Our final tally: 🥇 1 Titanium Lion 🏆 7 Grand Prix 🥇 29 Gold 🥈 40 Silver 🥉 63 Bronze A huge thank you to our talented teams around the world and to the ambitious clients who trust us to do our best work together. Read more: https://bit.ly/4vbmQ9x #WPPCannes #CannesLions
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Updates
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Businesses grow faster when experiences feel effortless. WPP Enterprise Solutions designs, builds and operates the growth systems that competitive businesses rely on. Learn more: https://lnkd.in/efzmyFgf #WPPEnterpriseSolutions #GrowthSystems
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Celebrating creativity as a force for growth 🦁✨ Winning at Cannes Lions International Festival of Creativity is incredible – but seeing our exceptional talent together on stage, with their Lions in hand, is what makes it unforgettable. Ogilvy – named #1 Creative Network of the Year – and VML – securing #2 Creative Network of the Year – wrapped a week of outstanding success, with WPP agencies winning 140 Lions across categories. These wins are more than creative excellence – they show how the bold ideas our clients trust us with reimagine growth, break new ground and set brands apart in a changing world. #WPPCannes #CannesLions #CreativeNetworkOfTheYear #TrustedGrowthPartner #TeamWPP
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This week in Cannes Lions International Festival of Creativity, our iconic agencies truly triumphed across the board. 🏆 Ogilvy was named #1 Creative Network of the Year 🏆 VML claimed the #2 Creative Network of the Year spot 🏆 Burson London took home PR Agency of the Year 🏆 WPP Media most awarded media group at the festival Across WPP, our agencies earned 140 Lions – including a Titanium Lion, 7 Grand Prix, 29 Golds, 40 Silvers and 63 Bronzes – with ideas that broke new ground in cultural relevance, commerce, media innovation and creativity rooted in real-time human connection. From hijacking the Super Bowl in real time, to turning a supply chain crisis into a global conversation, and reimagining milk rituals for Oreo, our teams proved that imagination – powered by data, media intelligence and fearless client partnerships – is a multiplier for growth. 👏 Congratulations to our talented people across the world, and to the clients who make brave, ambitious work possible. Read the full story: https://bit.ly/4uVjBmn #WPPCannes #CannesLions
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The final day at Cannes Lions International Festival of Creativity closed with more Lions for WPP, capping a week of creativity that drives growth and shapes culture. Swipe through to see Friday’s Titanium and Gold-winning campaigns – and join us in celebrating all our winners from across the week. Special congratulations to Ogilvy and VML – ranked #1 and #2 Creative Network of the Year 🎉 Well done to Burson, EssenceMediacom, Grey, Johannes Leonardo, Mindshare, Ogilvy and VML #WPPCannes #CannesLions2026
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Thursday brought the WPP Rooftop to an inspiring close – rewriting the rules of brand growth, charting journeys from legacy to legend and celebrating the very best creative work from across the festival. From global CMOs to creative innovators, Thursday’s conversations explored how brands can thrive in an era where culture, creativity and technology converge – and where marketing investment becomes the most trusted driver of growth. 🎥 Watch the Day 4 highlights video ⬇️ 📅 Relive the full sessions from across the week → bit.ly/44v8CFo Thank you to everyone who joined us in Cannes and online, and to our partners for making it possible: Amazon Ads, Braze, Integral Ad Science, The Trade Desk, Meta, Microsoft Advertising, MiQ, Talon.One, Teads, TikTok, Uber Advertising and Walmart Connect. #WPPCannes #WPP #CannesLions2026 #GrowthPartner #Creativity
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Day four at Cannes Lions International Festival of Creativity brought recognition for WPP campaigns that challenge conventions, elevate storytelling and deliver measurable results. Swipe through for our Grand Prix and Gold-winning campaigns – and follow along as we close out another exceptional year. Huge congratulations to Burson, Circus Grey, DAVID Bogotá, DAVID London, DAVID New York, EssenceMediacom, Mindshare, Ogilvy, TANK Worldwide, VML, WPP Production, & WPP Unite. #WPPCannes #CannesLions2026
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Thursday closed the WPP Rooftop with ambition – rewriting the rules of brand growth, charting paths from legacy to legend, and celebrating Cannes’ best. From global CMOs and creative leaders to agency innovators and brand builders, voices from across the industry shared bold perspectives: 🎙️ "For the first time ever creators are giving brands the opportunity to tell a brand’s stories to local cultures and even sub-cultures” – Aude Gandon, The Estée Lauder Companies Inc. 🎙️ "As technology advances, it will make us more human – our insights will be richer, our connections more empathetic." – Amy Benford, Colgate-Palmolive 🎙️ "We serve customers for a lifetime – that means building products and experiences they truly want." – Faith Marsco, JPMorganChase 🎙️ "In the end, advertising is culture." – Mathias Chaillou, L'Oréal 🎙️ “The funnel has collapsed, the whole way we have understood the consumer journey has changed" – Nicola Mendelsohn CBE, Meta 🎙️ “A brilliant creative idea means that sometimes a small player gets to play on the biggest stage.” – Liz Taylor, Ogilvy 🎙️ “Being part of culture is where your brand stands out today” – Debbi Vandeven, VML 🎙️ “Strengthening trust between brands and consumers is the what the future of marketing looks like.”– Sindhuja Rai, WPP Media 🎙️ “AI isn’t a tool, it’s an instrument in the hands of the right creatives.” – Rob Reilly, WPP 🎙️ “Creators are becoming value creators, not just content creators.” – Devika Bulchandani, WPP 🎙️ "Brands are valuable for driving growth and revenue – but we have to work to keep that power." – Ben Kay, WPP 🎙️ “WPP Open is the connective tissue that allows our creative teams to go from idea to delivery in weeks rather than months." – Jon Cook, WPP Creative 🎙️ "When you combine culturally intelligent, highly relevant content generation with precise audience activation data within WPP Open, you create a flywheel that drives dramatic improvements in ROI.” – Stephan Pretorius, WPP 🎙️ “Open Intelligence is a quiet revolution in how we fundamentally deliver." – Richard Glasson, WPP Production 🎙️ "We have been incredibly busy establishing a new operating model, a new integrated client proposition, and a new incentive framework. Now, our job is driving the execution of that change." – Cindy Rose OBE, WPP 📅 Watch full sessions from earlier this week → https://bit.ly/3SmW2Wc #WPPCannes #WPP #CannesLions2026
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What sits behind growth? Trust. Rory Sutherland shares why trust isn’t just a nice to have, it’s the foundation of how economies, relationships and decisions work. As AI reshapes our industry, the need for trust has never been greater. That’s why we’ve set out five clear commitments that guide how we operate and how we deliver for our clients. Watch Rory’s take then explore our trust principles 👉 https://lnkd.in/eQTXJTUa
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AI is changing how work gets made. It is not changing what makes it matter. From Cindy Rose OBE, Rob Reilly, Stephan Pretorius, Daniel Hulme and Elav Horwitz, WPP leaders explore why creativity, curiosity and judgement will define the next era of growth. Read more: https://ow.ly/ZcHZ50Zgp3u
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