About
- Extensive marketing experience with a track record of delivering business building…
Activity
2K followers
-
Aude Gandon shared thisAu revoir Cannes Lions, I finished up my last few meetings here and feel grateful to have spent time with incredible leaders across the beauty, luxury, and tech industries, and for the opportunity to share all the innovation The Estée Lauder Companies Inc. is driving under our Beauty Reimagined vision. To close out the week, I attended the WFA CMO Forum and WPP's panel, "Building Trust at Scale: Defining Marketing's New Era." At WFA, I sat down with global marketing leaders, including Asmita Dubey and Mark D'Arcy, to talk about what it really takes to scale creativity in the age of AI—my takeaway: technology should make our brands more human, not less. Then, I joined WPP's Devika Bulchandani and Meta's Nicola Mendelsohn CBE for a conversation on trust, and one idea has stuck with me since: differentiation will always come back to human creativity, taste, and judgment. AI augments; it doesn't replace. My final stop was the Brands as Creators Immersion hosted by our Google and YouTube partners, which reinforced that creators are no longer just part of the media ecosystem—they're shaping entertainment itself. Thank you to everyone who made this such a special week. The energy was undeniable, and I'm already looking forward to next year. That's a wrap on the Cannes Lions International Festival of Creativity.
-
Aude Gandon shared thisThe past two days at Cannes Lions International Festival of Creativity reinforced one idea that came up in every conversation: the strongest brands are built on trust, creativity, and a deep understanding of the consumer. Here's where I saw that come to life. ⬇️ On stage with Meta I shared the stage at Cannes Lions 2026 with Meta's Nicola Mendelsohn CBE to unveil "The Anatomy of an Icon”, a framework on what 80 years of brand building at The Estée Lauder Companies Inc. reveals about why certain products never go out of style. Five products from our portfolio were featured: · Clinique: Black Honey Almost Lipstick · Estée Lauder: Advanced Night Repair · LA MER: Crème de La Mer · Jo Malone London: Wood Sage & Sea Salt · MAC Cosmetics: Ruby Woo I’ll be sharing more on this soon! The Wall Street Journal House I was honored to join The Wall Street Journal's Journal House panel, "An Enduring Tenure: How CMOs Build Staying Power," alongside Claudine Cheever, CMO of Pinterest, and Elizabeth Rutledge, CMO of American Express — moderated by Willem Marx, Host of The Trust, WSJ. My biggest takeaway from the conversation: brand building and performance were never competing priorities. The strongest commercial results come from the strongest brands. Mad Women Luncheon with Pinterest and Jo Malone London The afternoon closed with an event that was incredibly special to me. Together with Jo Malone London, The Estée Lauder Companies co-hosted Pinterest and Q Department's Mad Women luncheon — and I had the joy of welcoming a room of some of the most brilliant women in marketing alongside Jo Dancey, President of Jo Malone London. We shared how Jo Malone London is redefining fragrance discovery online with our AI-powered Scent Advisor. For Cannes, we went one step further launching a new Scent Scanner experience with Pinterest, a platform built on personal taste and curation, to help people find their next fragrance in a way that feels personal — not transactional. Discover the AI-powered Scent Scanner on Pinterest or try it here: https://lnkd.in/gxsdKwxW Thank you to Meta, The Wall Street Journal, Pinterest and Q Department for the inspiring conversations. #CannesLions2026 #TheEsteeLauderCompanies
-
Aude Gandon shared thisCongratulations to our team DECIEM | THE ABNORMAL BEAUTY COMPANY for their Grand Prix Cannes Lions International Festival of Creativity !Aude Gandon shared thisScience is our foundation. Storytelling is how we share it. We are incredibly honoured to share that The Ordinary has been awarded a Grand Prix at the Cannes Lions International Festival of Creativity for our campaign, 'The Periodic Fable'. The Periodic Fable exposes the mistruths and gimmicks within our beauty industry. We created our very own periodic table of forty-nine beauty gimmicks, revealing the truth behind the misleading industry claims and terms. Our ambition is to empower fans and customers with the reality behind such terms, championing science and transparency - because the Truth should be Ordinary. Bringing this vision to life required partners who truly understood our commitment to science and transparency. This recognition belongs equally to the brilliant minds who helped us tell this story: Creative Agency: Uncommon Creative Studio Creative Direction: Jake Haynes Ali Dickinson Elisa Czerwenka Ellie Daghlian Strategy: Marco Del Valle Production: SMUGGLER Director: Olivia De Camps A massive thank you to the Cannes Lion jury for this incredible recognition, and to our community for continually inspiring us to push the boundaries of how we communicate the beauty of science.
-
Aude Gandon shared thisHello from Cannes Lions! I'm on the ground with The Estée Lauder Companies Inc. and the week has started exactly as I had hoped — with bold ideas and even bolder conversations. Day 1 kicked off at the WPP x Google CMO AI Lab, in a room of some of the sharpest marketing minds in the world, all asking the same question: what does AI mean for creativity? The energy here on the Croisette is unlike anywhere else. There's something about Cannes Lions International Festival of Creativity that makes you feel both the excitement of where our industry is headed and the enduring power of what we're here to celebrate — brand power, creativity, and human connection. More to come this week! #CannesLions2026 #TheEsteeLauderCompanies
-
Aude Gandon shared thisDelighted to be announcing the launch of our Jo Malone London scent scanner on Pinterest. A new way to find your personalized scent starting from images. Scent scanner reads visual inspiration - imagery, color palettes, textures, destinations, rituals and inspiration to suggest fragrances suited to each individual. A big thank you to the Pinterest, Jo Malone and The Estée Lauder Companies Inc. teams for making this happen. https://lnkd.in/eJjD_3pfJo Malone London Unveils AI-powered Scent Scanner on PinterestJo Malone London Unveils AI-powered Scent Scanner on Pinterest
-
Aude Gandon shared thisprompt brought together a fantastic group of people in London at the Design Museum to discuss about AI, marketing, creativity, consumer intelligence and what does this new technology mean for the marketing industry. I was delighted to have the opportunity to exchange with my ex-Google colleagues and talented Debbie W. Eileen Mannion on how The Estée Lauder Companies Inc. and Google integrate AI in its marketing practice. Thank you Mark Read for creating this new forum to learn from peers and to discover all this fantastic new companies.
-
Aude Gandon shared thisTomorrow is the first edition of prompt at London Tech Week. Looking forward to exchanging with Debbie W.!Aude Gandon shared thisprompt is happening tomorrow. On Tuesday 9 June, we're bringing together some of the most interesting people at the intersection of AI and marketing at the Design Museum, London. We have a remarkable lineup. Sonali De Rycker (Accel) and Tom Hulme (GV (Google Ventures)) will share their investor perspective on where AI is headed. Debbie W. (Google) and Aude Gandon (The Estée Lauder Companies Inc. Companies) will explore what it really means to embrace AI inside large organisations. We'll also hear from some amazing founders building the platforms that are reshaping how brands operate — Cameron Fink at Aaru, James Cadwallader at Profound, Kashish Gupta at Hightouch, Chief Growth Officer Luke Harries at ElevenLabs, Sauraj Gambhir at Prior Labs, Will Caplan at Tano @James He at Artificial Societies, Raphael Ouzan at A.Team, and ilan bass at Flawless. James Wise, Chair of the UK's Sovereign AI Unit and Partner at Balderton Capital, will close with a conversation on championing AI in the UK. Conversations will be moderated by Mark Bergen (@Bloomberg), Dan Thomas (Financial Times), Eileen Mannion (Google), Kathryn Parsons and Lindsay Pattison. Thank you to our lead sponsor Google and to A.Team, EY Studio+ , GP Bullhound, Profound and Webflow for making this possible. prompt is hosted by Mark Read.
-
Aude Gandon shared thisProud of our teams around the world.Aude Gandon shared thisToday, The Estée Lauder Companies announced its Fiscal 2026 Q3 results. This quarter’s results demonstrate our Beauty Reimagined strategy in action—driving improvement in key areas of the business and building momentum across our brands and regions. “Fiscal 2026 is promising to be the pivotal year we intended, one in which we restore organic sales growth and expand our adjusted operating margin for the first time in four years,” said Stephane de La Faverie, President and CEO, The Estée Lauder Companies. Importantly, in this quarter we established our One ELC operating model—a significant step forward in transforming how we operate as a more focused, agile and consumer-centric organization. As our business continues to gain momentum, we are even more excited about what’s ahead. Learn more: https://lnkd.in/eEtJS_UH
-
Aude Gandon shared thisAs part of our ongoing The Estée Lauder Companies Inc. Beauty Reimagined program, I am incredibly excited to announce that we are officially partnering with WPP as our global media agency network. The beauty landscape is moving faster than ever, and consumer expectations are constantly shifting. Beauty Reimagined is our commitment to staying ahead of that curve—and finding the right strategic partners is key. WPP brings a powerhouse combination of advanced data capabilities, media innovation and agility that perfectly aligns with our vision for the future. This partnership will empower us to: - Accelerate our digital-first media strategies. - Deepen our connections with consumers through culturally relevant, personalized touchpoints. - Drive agility and measurable growth across our incredible portfolio of brands worldwide. - A massive thank you to Stephane de La Faverie Chloe Green-Vamos Cindy Rose OBE Devika Bulchandani Kim Kozma and their teams who helped make this happen. Here’s to the future of beauty and a fantastic partnership with WPP! 🥂 #ELC #WPP #BeautyReimagined #DigitalMarketing #FutureOfBeauty #Omnichannel
Aude Gandon replied to a comment
1d
Jane Wakely such a well-deserved recognition ! Bravo Jane
-
Aude Gandon liked thisAude Gandon liked thisLast week, I had the profound honor of being named a Chevalier of France’s Ordre national du Mérite. I receive this distinction with immense gratitude and great humility, and I’m deeply grateful to Minister Benjamin Haddad and to the French Republic for this extraordinary honor. While this recognition bears my name, it reflects the trust, support, and shared journey of so many people. No journey is built alone. It’s shaped by the mentors who challenge us, the colleagues who inspire us, and the teams who make us better every day. I’m especially grateful to the late Leonard Lauder, who taught me that leadership begins with respect for people, and that success is measured not only by what we achieve ourselves, but by the opportunities we create for others. His example continues to guide me every day. This distinction holds special meaning because it comes from a country that has profoundly shaped who I am. Though I was born in California and have spent much of my professional life in America, I came of age and began my career in France. France taught me who I was. America taught me that anything is possible. To be recognized by a country whose values of excellence, creativity, and savoir-faire have shaped me so deeply is an honor I will always cherish. Throughout my life, I have tried to build bridges—between cultures, between generations, between heritage and innovation, and above all, between people. I believe our greatest progress happens when we connect rather than divide, when we listen as much as we lead, and when we learn from one another. I don't see this honor as the culmination of a journey, but as a responsibility. A responsibility to keep building those bridges, to help others grow, and to contribute in ways that bring people closer together. For ultimately, merit is never a privilege. I believe it is a duty. Thank you to everyone who has been part of this journey—my family, my friends, my mentors, my colleagues, and the many people who have shaped my life and career. This honor belongs to all of you.
-
Aude Gandon liked thisAude Gandon liked thisJane Wakely leads PepsiCo's global consumer organization across marketing, insights, R&D, design, and category strategy while also overseeing growth for the company's international foods business. In 2025, PepsiCo generated more than $92 billion in annual revenue, with digital accounting for over 70% of its advertising investment as the company expanded its use of AI, commerce media and data-driven marketing capabilities. Wakely lands on Forbes' 2026 World's #MostInfluentialCMOS list. Discover the full list here: https://lnkd.in/gX8wDbUy
-
Aude Gandon liked thisAude Gandon liked thisI was proud to join William P. Lauder to celebrate the 60th anniversary of Whitman, The Estée Lauder Companies Inc.'s manufacturing campus in the UK and a vital part of our global value chain. For six decades, Whitman has produced many of our most iconic skincare and fragrance products, helping bring our brands to consumers around the world. It reflects our deep and longstanding commitment to the UK, and the important role manufacturing plays in driving innovation, performance, and growth across our company. What inspired me most was spending time with the people who make Whitman so special. From those just beginning their careers to colleagues who have dedicated decades of service to the company, there is a deep expertise, pride in craftsmanship, and a constant drive to transform and evolve that you can feel throughout the campus. Seeing the Whitman team in action was a powerful reminder that our future is built on heritage, craftsmanship, and innovation. As we continue to bring Beauty Reimagined to life, we are investing in people, technology, and digital capabilities to drive speed, agility, and consistency, while always remaining in service of our quality, standards, and, ultimately, the consumer. This includes expanding our luxury candle and home fragrance capabilities in the UK, which is an exciting next chapter for Whitman and an important step in strengthening our global manufacturing network. Thank you to everyone who has been part of Whitman's story over the past 60 years. Your passion, expertise, and commitment have helped make this site what it is today — and give me great confidence in the opportunities ahead.
-
Aude Gandon liked thisAude Gandon liked thisWe are excited to be Meta's first ad launch partner to pilot their newest creative solution. Integrated into WPP Open, this new AI-driven tool is a collaborative space for both creative and media teams, translating campaign insights into new creative decisions in real time – with Unilever joining us as our inaugural client partner to pilot the capabilities. Together, we’re closing the gap between creativity and media to deliver smarter and more effective growth for the world's leading brands. Read more 👉 https://ow.ly/K7yF50ZfwVc
-
Aude Gandon liked thisAude Gandon liked thisA huge day for Google as staff move into the long awaited (nearly 13 years from concept to opening!) new London headquarters, Platform 37, today. 💾 While I’m ridiculously jealous I can’t wait to see the behind the scenes pics from friends and old colleagues who are lucky enough to call the building their office. 🌟(If anyone at Google wants to have a coffee catch up - in your office obvs - let me know…I’ll pack my swimming costume) 🌟 But the big question is, will anyone at Google London get any work done this week or will they be having too much fun exploring the running track, basketball courts, pool, football fields and a whole load of cool tech...?!🍬🏅 #jealous #Google #ai #office #commercial #realestate
-
Aude Gandon reacted on thisAude Gandon reacted on thisCannes Lions International Festival of Creativity is the world's largest celebration of creativity, with more than 25,000 entries from 92 countries competing for the industry's highest honors. I'm incredibly proud that this year PepsiCo earned 30 shortlists across Lay's, Doritos, Pepsi, Cheetos, Gatorade, and Sting, along with 12 Lions—4 Silver and 8 Bronze. It's a testament to the momentum we're building across our brands. Across seven brands and multiple markets, the winning work reflects our belief that the strongest creativity is rooted in deep consumer insight, distinctive brand platforms, and ideas that drive business growth. From Pepsi and Lay's to Cheetos, Gatorade, Doritos, Sting, and NKD, our teams continue to show the power of building brands with consistency while keeping them fresh and culturally relevant. Congratulations to our incredible teams and agency partners around the world. Thank you for your creativity, passion, and partnership. I'm excited to see how we continue building on this momentum. SlapGlobal BBDO Worldwide Leo Burnett India Goodby Silverstein & Partners AlmapBBDO GUT Tombras
-
Aude Gandon liked thisListen to Jensen Huang's defintion of who is the smartest person he has met. That person is someone who sits at the intersection of being technically astute, have human empathy and infer the unspoken to see around the corner. And that person may actually score terribly on the SAT. In 2018, when I first joined NVIDIA Jensen spoke in front of some USC Alumni I hosted at NVIDIA. He said "Software is writing Software" in 2018. That is seeing around the corner and yes I had no clue what he meant at the time, though I learned very quickly!!Aude Gandon liked thisJensen Huang Defines Traits of True Intelligence 😳 Nvidia CEO highlights empathy and data fluency together. Founders should value emotional skills alongside technical ones.
-
Aude Gandon liked thisAude Gandon liked thisFresh off the stage at Google Beach in Cannes, I had the chance to sit down with the brilliant Joy Howard from Back Market, the world's largest marketplace for refurbished electronics. We had a fascinating conversation about how Back Market is leveraging AI to completely transform their approach to marketing and scale their business. Plus, Joy shared some fantastic insights on how she uses AI day-to-day to stay ahead as a leader. Check out the full interview below to hear: 💡How AI is driving real, measurable growth at Back Market. 💡Practical ways marketers can embrace AI in their own daily workflows. What’s your favorite way to use AI in your marketing strategy right now? Do share in the comments! 👇 #Cannes2026 #GoogleBeach
-
Aude Gandon liked thisAude Gandon liked thisKorea's skincare takeover is just getting started South Korea became the world's second-largest beauty exporter in 2025, surpassing the United States with €10bn in exports and behind France with €23.3 billion. Korea also overtook France as the top exporter of beauty products specifically to the US in 2024, its first time outpacing France in that market. According to SPATE, the leading AI-powered consumer trend intelligence platform, Korean brands also dominate the online skincare conversation. The attached infographic, based on consolidated Google, TikTok and Instagram data from Spate for the last twelve months, shows two Korean brands in the global top 10 most popular skincare brands online and seven in the top 25 just behind the US with eight, and ahead of France with six. COSRX (ranked 13th globally) and Laneige (ranked 15th globally) both belong to Amorepacific, Korea's largest beauty group. The other eight on this list are independent. And they are young. Excluding Laneige, founded in 1994, the average founding year for the brands on this ranking is 2017. Less than ten years old, and already competing at scale against legacy Western brands like La Roche-Posay or Neutrogena. Where does the success of Korean brands come from? South Korea had more than 28,000 licensed cosmetics sellers in 2024, nearly double that of five years earlier, creating an environment forcing constant experimentation. Products are developed for a demanding domestic market producing formulas that are already proven before they reach international shelves. The manufacturing speed, combined with a social media strategy built around visual proof (before-and-afters, texture demonstrations, real skin reactions) does the rest. Dr. Melaxin is a good example. Founded in 2021 by CEO Kyoung Hwa-yu the brand saw its popularity rise 1,808% year-on-year to reach 11.5 million, landing it at rank 25 overall among skincare brands. The first viral moment happened in January 2025, when TikTok user @painfreebeauty demonstrated the Peel Shot's exfoliating effect, generating over 500K+ views from a single video. The content showed blackheads and dead skin peeling away. Unglamorous, direct and impossible to fake. Dr. Melaxin then scaled that initial traction with a network of 16,600 creators, with 82% of its GMV on TikTok Shop coming from affiliates, supported by a commission rate of up to 30% according to data from Tramicheck. This shows the importance of distribution over discovery: virality opens the door, but volume comes from building an ecosystem of creators who keep the product in circulation. The brands on this ranking are not better at social media but built around a product development process that assumes the consumer is also a reviewer, a distributor and a creator and price and formulate accordingly. Subscribe to my newsletter for weekly exclusive insights on the beauty industry. Link in the comments.
Experience & Education
-
The Estée Lauder Companies Inc.
View Aude’s full experience
See their title, tenure and more.
or
Languages
-
English
Native or bilingual proficiency
-
French
Native or bilingual proficiency
Recommendations received
2 people have recommended Aude
Join now to viewOther similar profiles
Explore more posts
-
Tom Denford
On the latest episode of 🏅 #MediaSnack WINNERS 🏅 , I sit down with Gordana Buccisano, Global Brand Comms Strategy Director at Reckitt, to explore how brands can stay meaningfully connected to consumers amid rising complexity. She's a seasoned strategist with decades of experience across agencies, platforms, and now the brand side, so Gordana is the perfect person to share why comms planning deserves a seat at the center of marketing... and why more brands should own their strategy internally rather than outsourcing it entirely. We discuss the evolving role of brand communication in a fragmented media landscape, the importance of bringing consumer voices inside the business, and how internal comms leadership can unlock more effective collaboration with external partners. Gordana also shares her candid thoughts on mentorship, resilience, and why embracing discomfort is essential for growth, especially for women navigating leadership in marketing. Watch the full #MediaSnack WINNERS episode for the full context on how brands can stay better connected to consumers: https://lnkd.in/gRGB28yp Follow me and ID Comms for more episodes like this! #MediaSnack #MarketingLeadership #BrandStrategy
-
SusTern Inc.
📍 81% of consumers prefer brands that personalize. But 91% will leave after a bad experience. The stakes? Couldn’t be higher. In Episode 9 of Ecomm Insights by SusTern, we dive into hyper-personalization and its growing impact on D2C and e-commerce. 🎧 Why personalization has become a non-negotiable 📊 How brands like Hulken saw a 20% revenue jump per user 🔐 What shoppers expect in terms of privacy and consent ⚠️ What’s not working and how to avoid clumsy personalization 🤖 Why AI is both the answer and the risk Whether you’re a founder or a marketer, this episode breaks down real stats, case studies, and trends shaping 2025’s e-commerce playbook. 🎙️ Listen to the full conversation: Spotify → https://lnkd.in/g3r6UGmK Apple → https://lnkd.in/gu6Wdw2J Amazon → https://lnkd.in/g_GrPYYq YouTube → https://lnkd.in/g5kHdqED #EcommInsights #D2CMarketing #Personalization #EcommerceGrowth #AIinRetail #CustomerExperience #noryX #ShopifyStrategy #DigitalTrust #SmartSelling
Explore top content on LinkedIn
Find curated posts and insights for relevant topics all in one place.
View top content