WPP Media

One final Cannes Lions adventure... with a slight detour 🫣🧳 My series ender drops slightly delayed, though it comes with good reason, because who doesn't love a good plot twist ft. Amazon? TL;DW (too long; didn't watch), skip to 00:49 seconds remaining 👀 Before the final Cannes curtain call, Pinterest Manifestival with Samantha Bukowski and Jo Malone London had my attention, as did my new best friends: students from our wonderful partner Arizona State University. Samuel Maxfield's final episode of #SamAtCannes is here. Same time same place in 2027? 🤞 #WPPMediaCannes #WPPCannes Cannes Lions International Festival of Creativity

Gracias a TikTok Andina por la invitación para ser parte del jurado de estos premios como segundo año consecutivo. Fue un privilegio conocer ideas tan creativas e inspiradoras y contribuir a reconocer el talento enorme que impulsa nuestra industria. Felicitaciones a todos los participantes!! Como siempre, gracias! Paula Bárcenas Juan Sebastián Vargas Peña #WPPMEDIA #LATAM WPP Media

The race to $100 billion and a balance of power in Search 🏃 We forecast the Intelligence category (traditional and AI generative search) to account for 21.8% of global ad revenue in 2026. While traditional search is projected to grow, a meaningful share of search queries now resolve in zero-click answers, and we see it tipping into decline by 2029. Meanwhile, generative search is on a different trajectory. The numbers that matter: 1️⃣ 1.9% → 39.2% - its share of Intelligence (2026 → 2031) 2️⃣ $100B+ - forecast ad revenue by 2030 3️⃣ 60% - the U.S. share of global generative search revenue in 2026 The new foundations of generative search are being built largely without dedicated advertiser input. A full look at where we're heading in our This Year Next Year forecast 👇 https://lnkd.in/gm3cm2cX #ThisYearNextYear #TYNY

What happens when you stop trying to fit into a box and start chasing what actually excites you? 💡 Pongsapak (Ya) Thaweemak ditched labels and found his vibe at WPP Media Thailand. He is one of the stars of our Media Master program, a two-year accelerated graduate initiative designed to equip the next generation of leaders with a powerhouse foundation in data-driven media. We are proud to feature Pongsapak (Ya) Thaweemak in The Extraordinaries, a series spotlighting the unique life paths and career journeys of our incredible people. ✨ Start your next extraordinary chapter here 👇 https://ow.ly/m8Rm50ZiUpK

Content advertising is heading for $720.2bn in 2026 (+8.2% YoY), but the headline masks a deeper shift 👀 The channel's share of total ad revenue is compressing, and we forecast it to fall from 57.5% in 2026 to 55.5% by 2031. Our This Year Next Year forecast has hit feeds, and this is what we're watching: 📱 Social and other digital's share of total advertising will reach 37.2% in 2026 and continue expanding through 2031, making it the largest channel in our forecast 🌎 The World Cup is 2026's single biggest driver of linear TV resilience - fuelling 7.1% growth in Brazil alone 💡 Three forces sustaining social surge: AI-driven optimisation, cross-border Asia-based advertisers, shoppertainment converting engagement into commerce The brand recognition that matters most in an AI-mediated world won't be built in two-second clips, but where it has always been: in environments that command engagement and earn trust. More here 👇 https://ow.ly/RapG50ZeU1I #ThisYearNextYear #TYNY

2026 and beyond: What’s hype and what’s worth betting on? 🤔 When every month touts a new AI innovation and welcomes the-one-perspective-you-NEED-to-know, understanding what's actually worth paying attention to can be the biggest obstacle for marketers. At Cannes Lions International Festival of Creativity, we asked the straight talkers from WPP Media, The Goat Agency and Purple Goat Agency where their Hype Compass is pointing across search and influencer marketing. They're your guides - volume up! 🔊 🤝 Katelyn Taylor, Global Head of Search, WPP Media 🤝 Tom Cornish, Global VP, Group Solutions, The Goat Agency 🤝 Dom Hyams, Global Client Director, Purple Goat Agency #WPPMediaCannes #WPPCannes

The new age of luxury is about designing desire ✨ When luxury is everywhere, how do brands preserve what makes it extraordinary? Teased at Cannes Lions, our new global research with Snap Inc. answers this question and reveals three defining shifts: 👉 Anticipation matters (but not all anticipation is equal) 👉 Enjoyment extends beyond ownership 👉 Desire is becoming more private. These insights point to a bigger challenge: luxury needs more than a new media strategy, it demands a new understanding of where desire begins, and who has the power to shape it. Thank you to our panelists: 🗣️ Grace Kao, Snap Inc. 🗣️ Jay Altschuler, Mastercard 🗣️ Karine Fournier, Parfums Christian Dior, LVMH 🗣️ Angela Ahrendts, WPP 🗣️ Adam Gerhart, WPP Media 🗣️ David Rusli, WPP Media Our full report drops this fall, and it was conducted with nearly 10,000 luxury consumers across nine markets and six luxury categories. More from the WPP Rooftop stage 👇 #WPPMediaCannes #WPPCannes