Activity
26K followers
-
Devika Bulchandani shared thisFor me, our business is entirely built on relationships, and those relationships only thrive when there is deep, mutual trust. Trust between brand and consumer. Trust between client and agency partner. That is why in an era of rapid AI-driven transformation, I’m proud that we have codified our WPP Trust Principles. These are not just abstract ideals—they are commitments and concrete standards that we hold ourselves to every day to protect our clients' most strategic assets as we drive growth for them. Read more from Cindy Rose OBE about how WPP is redefining what it means to be a trusted growth partner 👉 https://lnkd.in/eQTXJTUa
-
Devika Bulchandani shared thisSo proud to see our CEO, Cindy Rose OBE, featured in The Wall Street Journal in conversation with Suzanne Vranica. This story captures Cindy's transformative vision and fearless leadership at WPP. Working shoulder-to-shoulder with a leader who challenges the status quo and champions progress is truly inspiring for all of us. https://lnkd.in/dEUXbv7RAn Ad Giant Has Its First Female CEO. She Can’t Change Things Fast Enough.An Ad Giant Has Its First Female CEO. She Can’t Change Things Fast Enough.
-
Devika Bulchandani shared thisIt is a privilege to partner with The Estée Lauder Companies Inc. at such a pivotal moment in their journey. I’m especially grateful to Aude Gandon and Stephane de La Faverie for their partnership and trust in WPP’s people and technology to deliver growth across their brands. 🙏Devika Bulchandani shared thisWe’re honoured to partner with The Estée Lauder Companies Inc. as their first-ever Global Media Partner – marking a key milestone in their One ELC transformation: a unified operating model designed to deliver faster, more agile and more impactful execution worldwide. In the words of Aude Gandon, Chief Digital & Marketing Officer at ELC: “Our decision to appoint WPP as our global agency is about accelerating our transformation, and it is rooted in three distinct strengths WPP brings to the table. First, the sheer power of WPP’s Open platform. It provides a technological agility and the scale necessary to reach our consumers with unprecedented precision while respecting the privacy. Second, the advanced data products and forward-thinking data philosophy. They don’t just aggregate numbers, they translate them into profound, actionable human insights. But technology and data are only as good as the minds behind them. Ultimately, this partnership was decided by the exceptional quality of WPP’s people and the leadership team and the trust we have in them.” By combining creativity, AI-enabled media capabilities and market-leading data intelligence, we’ll help ELC connect with consumers with unprecedented precision, while keeping brand leadership and creativity at the centre. Read the full announcement: https://ow.ly/XKXc50YCbXE
-
Devika Bulchandani shared thisThrilled to partner with Guillaume as we redefine commercial excellence, delivering even greater value for our clients and our people. More via ADWEEK: https://bit.ly/4lXo7Os
-
Devika Bulchandani shared thisI am incredibly proud to see WPP recognized at the top of both the WARC Creative 100 and Media 100 lists. This is a powerful moment that speaks to our collective strength and the dedication of our people. My heartfelt congratulations go to our brilliant teams. Special recognition to Ogilvy and VML as the world's top creative networks, and to WPP Media and Mindshare for their continued leadership. Our true strength is the depth of talent across all our agencies. Ultimately, our success is measured by our clients' success. Seeing our work for partners like Unilever and Dove achieve the #1 campaign spot is the most meaningful validation of all. This achievement gives us powerful momentum. Congratulations to everyone involved!
-
Devika Bulchandani reposted thisDevika Bulchandani reposted thisFour months in and already driving global impact in our Search team 💪 Step inside a day in the life of Asim khan, an Associate Director in our Search team based in Gurgaon, India. From client calls to team strategy, he drives global search performance, leading a high-impact team who collaborates with partners to fuel growth. Take a look behind the scenes and explore more roles with us here 👇 https://lnkd.in/eiTnqxTc #WPPMediaIndia
-
Devika Bulchandani reposted thisDevika Bulchandani reposted thisA stellar showing at Spikes Asia 2026! 🏆🔥🔥 What a way to kick off the awards season. We are incredibly proud of the performance from our Ogilvy APAC network at this year’s festival. It is a true testament to the power of #BorderlessCreativity and the collaboration of #TeamOgilvy. With eight regional offices from The Ogilvy Group contributing to the wins, we are celebrating a collective 17 trophies: 5 Grand Prix, 2 Gold, 4 Silver, and 6 Bronze—alongside 17 Shortlists. 🥇🥈🥉 A massive congratulations to the brilliant team at Ogilvy Singapore for being crowned Singapore Agency of the Year, fueled by an incredible 4 Grand Prix wins for their outstanding #VaselineVerified campaign! 🌟🇸🇬 We also want to shine a special spotlight on our rising stars. A huge round of applause to Nuraisy Romi and Kien (Trung) Nguyen from Ogilvy Singapore for winning Gold in the Young Spikes Digital competition! 🚀 To all the talented teams and brave clients who made this happen—congratulations. 👏🙌 See the full winners list: https://lnkd.in/gffxycup #BorderlessCreativity #TeamOgilvy #SpikesAsia2026 #CreativeExcellence #YoungSpikes #Advertising Reed Collins Nicolas Courant Shirley Tay Aanchal Sethi Ogilvy Australia #OgilvyThailand Ogilvy Hong Kong #OgilvyIndia Ogilvy Taiwan VML & Ogilvy Japan Grey Grey APAC
-
Devika Bulchandani reposted thisDevika Bulchandani reposted thisSometimes the biggest idea is a simple twist. Burger King & de la cruz Ogilvy stirred up some delicious debate during the World Baseball Classic with an ingenious illusion that stole the show from the ballpark's most traditional food. Learn more via LBBonline - Little Black Book: https://okt.to/wfYpxj
-
Devika Bulchandani reposted thisDevika Bulchandani reposted thisWe’re beyond proud to be named Australia Agency of the Year at #SpikesAsia 2026! A massive shoutout to our incredible team and clients for bringing bold ideas to life and making waves. From the Grand Prix-winning Commuter Camo to the Gold-awarded Hidden Eye Test, this year’s wins are a testament to the power of creativity and collaboration. Here’s to pushing boundaries, making an impact, and shaping culture. 💥 Check out the winning work: https://lnkd.in/gTF4uj3g #WeAreVML #VMLAustralia #CreativeExcellence #AustraliaAgencyOfTheYear
Devika Bulchandani commented on a post
6mo
Congrats to you Tyler and all the team. You made history and history is never sunset. It lives on forever as will this chapter of FCB.
Devika Bulchandani commented on a post
7mo
This was such a joy, well done Rob Reilly on the continued success of Screaming!
-
Devika Bulchandani reacted on thisDevika Bulchandani reacted on thisAt Cannes Lions, the work is loud, the lights are bright, and the pace is relentless. But this year, amidst the noise of the festival, something felt different. I felt a presence in every brilliant piece of work. I felt you with me, Piyush. It takes me back to 2019, my first encounter with a true titan of our industry. I was meeting a legend, but I didn't find a titan; I found a mentor, a guide, and a brother. In that moment, Piyush Pandey wasn't just the man who defined modern Indian advertising; he was a human being who truly saw me. He looked at me with that signature warmth and asked, "You seem very driven, why do you do all this?" I didn’t have a rehearsed corporate answer. I just said, "I want to make my momma proud." His face softened into a smile, and he shared his own beautiful stories about his mother. In that quiet exchange, the dynamic between a legend and a peer shifted into something deeper: a bond of an older brother and a younger brother. From that day on, Piyush would check in on me, offer wisdom when I was navigating the maze of creative leadership, and, in a gesture of humility that always floored me, he would ask for my thoughts on work. The world knows him as a giant of advertising, but I knew him as the man who taught me that the work only matters if it touches the heart. I am heartbroken that his beautiful soul is now resting, but I am comforted because I felt his spirit walking beside me at Cannes this year. In every piece of work that moved the audience, I imagined him leaning over, smiling, clapping, and rooting for the creativity we all strive to create. Thank you, Piyush, for the mentorship, the brotherly love, and for showing me that while we build brands, we are really in the business of building legacies. I’ll keep trying to make momma and you proud. Rest in peace, Big Brother. WWPD Cannes Lions International Festival of Creativity Ogilvy
-
Devika Bulchandani liked thisDevika Bulchandani liked thisIn a world where AI is dramatically transforming our industry, trust is increasingly precious and in scarce supply. Our licence to operate depends on us earning it – day in and day out. Our clients look to us for bolder creative work, braver media investments and cutting-edge innovation. They look to us for transformational partnership that delivers compound growth for their business. WPP is the trusted growth partner to the world's leading brands. And everything we do is in service of this mission. Today our CEO Cindy Rose OBE is sharing WPP's trust principles – five public commitments that define how we operate, how we earn trust and how we drive meaningful growth for our clients. Swipe through to read the five principles. And read the full piece from Cindy here 👉 https://lnkd.in/eQTXJTUa
-
Devika Bulchandani reacted on thisDevika Bulchandani reacted on thisFor years I've exhorted the women of the advertising industry to be Martina Sorrell. The pic on the right is from Nicola Kemp's coverage of my callout from the stage at Ali Hanan's Creative Equals Future Leaders Conference in London eight years ago: https://lnkd.in/e8Nr5SBT 'Gallop urged women in the creative industries to build their own financial ecosystem "because the white male-dominated one is not working for us". Holding a copy of The Sunday Times Rich List, she urged the audience, which was primarily made up of women to make it on to the list. Describing the current state of the advertising ecosystem as "collaborative competition" where essentially every agency is competing to do exactly the same thing, she described its future as being rooted in collaboration. "Imagine the female founded holding company of the future. All it takes is one or two of you to be the next Martina Sorrell and make it onto the list," she said.' Cindy Rose OBE is our industry's first global holding company female CEO. (The WSJ headline is misleading - our industry is, thankfully, full of MANY female CEOs, and you can hear from 186 of them who own their companies, including moi, at Christy Hiler's excellent Own It podcast here: https://lnkd.in/eQRFTaa8 ) Suzanne Vranica writes: 'Cindy Rose is the first woman to lead a major ad holding company. Her assignment is formidable: right-size the workforce and cut costs while winning new accounts and adapting the agency to an AI-driven future. She must build up WPP’s tech offerings while keeping the creative class engaged. And she must do it at a company that is weary from prior restructuring efforts. There’s a term Glass Cliff, coined by two British researchers about two decades ago, to describe a woman’s ascent to the top role only at a moment of crisis and organizational decline, elevating her risk of failure. Rose isn’t buying it. “This idea that boards offload risk onto women is a really demotivating idea,” she said in a recent interview. “Most transformations succeed or fail because of people.”' We all want to see Cindy Rose succeed. And I still want to see, not just the first female-led global holding company, but the first female-FOUNDED global holding company. I know there are women out there working on that. (I may even have coached some of them 🙂 ) BRING. IT. ON. Suzanne Vranica The Wall Street Journal https://lnkd.in/exXXZadt
-
Devika Bulchandani liked thisDevika Bulchandani liked thisI'm not getting any younger, but every now and then, a story comes along that reminds you why we do what we do. That's why I am so happy to share this piece in The Wall Street Journal, "Advertising’s First Female CEO Isn’t Afraid to Fail," by Suzanne Vranica. Her insightful reporting captures the essence of our CEO, Cindy Rose OBE, and the transformation she's spearheading at WPP. It's a powerful narrative about leadership, resilience, and the exciting future we're building together. Thank you, Suzanne, for telling our story with such depth and precision. This is a transformational time for WPP and our industry, one I respect and love. https://lnkd.in/dgYEap3UAn Ad Giant Has Its First Female CEO. She Can’t Change Things Fast Enough.An Ad Giant Has Its First Female CEO. She Can’t Change Things Fast Enough.
-
Devika Bulchandani liked thisSo proud to see our CEO, Cindy Rose OBE, featured in The Wall Street Journal in conversation with Suzanne Vranica. This story captures Cindy's transformative vision and fearless leadership at WPP. Working shoulder-to-shoulder with a leader who challenges the status quo and champions progress is truly inspiring for all of us. https://lnkd.in/dEUXbv7RAn Ad Giant Has Its First Female CEO. She Can’t Change Things Fast Enough.An Ad Giant Has Its First Female CEO. She Can’t Change Things Fast Enough.
-
Devika Bulchandani liked this📣 "Partnering with WPP strengthens our ability to invest with greater precision, move with greater speed, and deliver stronger, more measurable returns, while keeping creativity and brand leadership at the centre of everything we do," Aude Gandon, Chief Digital & Marketing Officer at Estée Lauder, said. Congrats to all my colleagues across WPP and WPP Media on forging this incredibly important partnership and thank you to Aude and team for trusting us with your portfolio of iconic brands! Details below. 👏🏼👏🏼Devika Bulchandani liked thisWe’re honoured to partner with The Estée Lauder Companies Inc. as their first-ever Global Media Partner – marking a key milestone in their One ELC transformation: a unified operating model designed to deliver faster, more agile and more impactful execution worldwide. In the words of Aude Gandon, Chief Digital & Marketing Officer at ELC: “Our decision to appoint WPP as our global agency is about accelerating our transformation, and it is rooted in three distinct strengths WPP brings to the table. First, the sheer power of WPP’s Open platform. It provides a technological agility and the scale necessary to reach our consumers with unprecedented precision while respecting the privacy. Second, the advanced data products and forward-thinking data philosophy. They don’t just aggregate numbers, they translate them into profound, actionable human insights. But technology and data are only as good as the minds behind them. Ultimately, this partnership was decided by the exceptional quality of WPP’s people and the leadership team and the trust we have in them.” By combining creativity, AI-enabled media capabilities and market-leading data intelligence, we’ll help ELC connect with consumers with unprecedented precision, while keeping brand leadership and creativity at the centre. Read the full announcement: https://ow.ly/XKXc50YCbXE
-
Devika Bulchandani reacted on thisDevika Bulchandani reacted on thisFor 20+ years, a single, absurd question has echoed through the internet: "Is mayonnaise an instrument?" Most brands wouldn't think anything of an old 'SpongeBob' meme, but Hellmann’s leaned into the absurdity with total commitment. They didn't just post a witty tweet; they partnered with experts in organology and acoustics to commission a legitimate academic study. The evidence-based verdict? Mayonnaise can, indeed, function as an instrument. Hellmann’s masterfully showed that the most powerful brand stories often aren't the ones you manufacture in a vacuum… they are the ones your community has been whispering in your ear for decades. Kudos to the Ogilvy & WPP teams (and thanks to the lovable starfish Patrick)! Check out more via Fast Company: https://bit.ly/4v1a92l Unilever Ogilvy UK Ogilvy New York Ogilvy PR Village Marketing WPP Media #BorderlessCreativity #ClientWork
Experience & Education
-
WPP
View Devika’s full experience
See their title, tenure and more.
or
Other similar profiles
Explore more posts
-
The Female Quotient
The right environment doesn’t ask you to be someone else. It gives you the space to fully be yourself. In the FQ Lounge at #SXSW2026, Melissa Berger, Chief Solutions Officer at Digitas North America, shared that showing up as yourself is what allows you to do your best work. In a world that often rewards fitting in, it can feel easier to adjust or hold back, but over time, that disconnect adds up.
2 Comments -
Bloomberg Media
Great advertising starts with empathy. In this episode of The Executive Table, Michael Law, Chief Executive Officer of Carat, explains why brands need to think beyond transactions and focus on real human connection. He shares how context, timing, and thoughtful creative can make marketing feel seamless, relevant, and ultimately more effective. Watch Michael’s episode and explore more candid conversations on The Executive Table, Bloomberg Media Studios’ new video series spotlighting the leaders redefining the future of business: https://lnkd.in/e5DEVZfR
4 Comments -
AdExchanger
The rules of B2B advertising are changing fast. AdExchanger + Multiview surveyed 200 senior brand + agency executives to uncover: ✅ Budget allocation trends ✅ ROI-driven strategies ✅ Shifts in creative + channel priorities ✅ What the future holds for B2B marketers 👉 Download your free copy of The State of B2B Advertising: https://bit.ly/46c1oXC
-
Hugh Scallon
✅🖥️ Variety (7/24): “According to PwC, the free, ad-supported television (FAST) subcategory in the U.S. is set to grow faster than OTT overall. After generating nearly $4.9 billion in revenue in 2024, FAST services are projected to increase at a 13.8% CAGR over the next five years to reach $9. billion in 2029. Leaders in the FAST space are Paramount’s Pluto TV, Fox Corp.’s Tubi, the Roku Channel and offerings from smart TV makers like Samsung TV Plus, per PwC’s report. “As major media companies recognize the value in ad-supported models, investments in content and technology are likely to increase, enhancing the quality and appeal of FAST services,” PwC said in the report. “FAST channels appeal to cost-conscious consumers amid rising subscription fees. Traditional TV, meanwhile, has been losing ground steadily to streaming alternatives. In 2024, total U.S. revenue from linear TV advertising and pay-TV subscriptions reached $126.1 billion — a significant 14% decline from $146.9 billion in 2020, per PwC’s estimates. The sector is projected to see a decrease of -5.4% CAGR through to 2029, which marks “one of the most pronounced declines among its global peers, highlighting the rapid pace of disruption in the U.S.,” according to the report.” ⬇️ #streaming #ctv #fast #avod #svod #tvos #ott https://lnkd.in/e4nV_Fjy
Explore top content on LinkedIn
Find curated posts and insights for relevant topics all in one place.
View top content