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Kevin Friedman is the Founder and CEO of Maize Marketing, a premier digital marketing…
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Kevin Friedman shared thisMy son's team just won their tournament in Cooperstown! The ring in this photo didn't start here. It started years ago. Early practices, weekend tournaments, losses that stung, and drills nobody wanted to run again. Talent gets attention, and commitment gets results. Same in business as it is in baseball. The people who win aren't always the most gifted in the room. They're the ones who kept showing up when it got hard. Proud of this kid and his team. Cooperstown All Star Village
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Kevin Friedman shared thisLeadHER is done, and it was fantastic! Got to be on a round table with Nicolette Williams, Jenna Hardie and Meg A. Watt about personal branding, and the conversation went where the best ones do: past the tactics, into the real stuff. How you show up. What you’re known for. Why it matters more than ever. But the best part? Always the people. Keep in touch! Tim Wenzel, CPP, Therese Hume, Danae Arce Ashley Shuler, Colin DePree, Shelby Chatigny, Toneal Alford, Holly Ford, Candice Aragon, Beth A.Alice DiSanto, Femke Di Cesare, CEM,Annie Hackman,Melissa Vidakovic, Jessica W.
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Kevin Friedman shared thisFIFA made Levi's cover its own name. It might be the best branding moment they get all year. Here's the thing: the tarp wraps the sign. The silhouette is still a batwing. Everyone driving past knows exactly whose stadium it is. The cover-up became the ad. Last week, I posted about TD Bank cutting real windows into billboards to legally show its logo. TD had to engineer its way around the restriction. Levi's didn't lift a finger. A logo can be covered. A distinctive asset can't. Cover the name. Who do you still recognize instantly? #MarketingStrategy #BrandStrategy #CreativeAdvertising
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Kevin Friedman shared thisTD Bank couldn't use the logos of Apple , Nike , or McDonald's in its ads. So it didn't. For its "Own a piece of it" campaign, TD cut a single square from bright green billboards and placed it right in front of the real storefronts. The actual logos showed through the gap. No trademark used. No rule broken. The message landed anyway: own a piece of it, for as little as $1. This is what happens when a legal constraint becomes the brief instead of the obstacle. When legal closes the door, marketing cuts a window. #MarketingTips
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Kevin Friedman shared thisI keep coming back to this one. The four ways a manufacturer gets on a security buyer's radar in 2026. This came from a senior security leader at Sony Pictures Entertainment, but I've heard a version of it from almost every marketing leader I've talked to this year. The decisions are happening in rooms we used to call "out of funnel." We just kept calling them that because the alternative is harder to plan for. #securitymarketing
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Kevin Friedman shared thisYour brand has a reputation in rooms you're not in. The only question is whether you've given those rooms anything accurate to say. Wrote a short piece on what to do about it!Your Buyer Already Decided. You Just Weren't in the Room.Your Buyer Already Decided. You Just Weren't in the Room.
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Kevin Friedman shared thisSecurity Marketing Concepts to Know: Understanding The Framing Effect How you phrase a benefit changes how decision-makers perceive it. ❌ "Covers 70% of your campus." ✅ "Eliminates 70% of blind spots on day one." #securitymarketing
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Kevin Friedman shared thisA short field note from the trade press: what security editors actually want to publish in 2026 — and what they're deleting. The signal was more consistent than I expected. Full report drops soon. Sign-up link in the comments.
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Kevin Friedman shared thisA $204B video surveillance market by 2033 means far more competition for security tech brands. The ones that thrive won't have the best product. They'll have the clearest story. Good marketing in a hot category isn't louder. It's clearer. I'm having more of these conversations than ever. It's the question of the year. https://lnkd.in/gRHcBtPf #B2BMarketing #SecurityTech #BrandStrategyVideo Surveillance Market Expected to Hit $204 Billion -- Security TodayVideo Surveillance Market Expected to Hit $204 Billion -- Security Today
Kevin Friedman replied to a comment
1w
Kim Garcia thanks Kim! Happy you enjoyed the session!
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Kevin Friedman reacted on thisHere's to 250 years of being the "US"A! Let us celebrate the freedom to dream big, build boldly, and innovate for a better future. Let us not limit this sentiment to our professions, but extend it to us as individuals and communities. To and along with my teammates at Autonomous Solutions, Inc. (ASI), we’re here to amplify human potential through automation that makes tough work safer, smarter, and more impactful. Moreover at ASI, we are here for you and one another for the long haul, building on the 25+ years of know-how and giving back. God bless America. 🇺🇸🇺🇸🇺🇸Kevin Friedman reacted on thisGod bless America. Happy Independence Day from Autonomous Solutions, Inc. (ASI). #IndependenceDay250 #July4 #ASI #4thofJuly #AutonomousSolutions
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Kevin Friedman liked thisKevin Friedman liked thisThe security industry's workforce challenge isn't going away, making talent development a growing priority across the sector. The Foundation for Advancing Security Talent (FAST) has named Elli Reges, Ph.D. as its new executive director, where she will lead efforts to expand career awareness and strengthen the industry's talent pipeline. #SecurityIndustry #WorkforceDevelopment #TalentDevelopment #PhysicalSecurity
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Kevin Friedman reacted on thisKevin Friedman reacted on this📢News from the Foundation for Advancing Security Talent (FAST)! Elli Reges, Ph.D. to Lead FAST's Mission to Build the Future #Security Workforce 🚀FAST has named Dr. Elli Reges to serve as FAST's new executive director. Created in 2020 through a partnership of the Security Industry Association (SIA), ESA - Electronic Security Association and PSA Security Network—the industry’s leading associations—FAST connects aspiring professionals with meaningful careers in the electronic security and life safety industry. As FAST’s executive director, Dr. Reges will lead the foundation’s efforts to expand awareness of career opportunities and strengthen the #securityindustry’s talent pipeline through education, outreach and collaboration. 🔗️Learn more at the link in the comments!
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Kevin Friedman liked thisKevin Friedman liked thisBig news. Kidde Commercial is now available through AlarMax. We are thrilled to welcome Kidde Commercial - North America to the AlarMax portfolio. One of the most recognized names in fire protection is now backed by the distribution network, local expertise, and hands-on support that AlarMax is known for. For dealers and integrators, this means more trusted product options, more flexibility on your fire and life-safety projects, and the same AlarMax team you already rely on, now carrying Kidde Commercial. This is a win for the industry, and we could not be more excited to bring it to you. Reach out to your local AlarMax branch to get started with Kidde Commercial today, or check them out here: https://lnkd.in/eUsAuK6Q Nicole Gardner #AllinALX #PoweredByAlarMax #KiddeCommercial #NewCollaboration #NowAvailable #FireProtection #LifeSafety #SecurityIndustry #DealerSupport #LowVoltage
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Kevin Friedman liked thisKevin Friedman liked thisAs one of the most trusted suppliers of electronic locks and access management systems worldwide, dormakaba is proud to provide hotels access reimagined. With room key in Apple Wallet, hotel guests can check in, unlock their rooms and enjoy access to hotel amenities right from their iPhone or Apple Watch.
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Kevin Friedman liked thisKevin Friedman liked this3,000 followers and growing - thank you! 🎉 We’re grateful for this community and the conversations we get to be part of every day around smarter, more connected security. Looking forward to what’s ahead, together.
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Kevin Friedman liked thisThe "energy" and momentum at one of Houston's most unique office buildings in the Inner Loop continues to grow. One of the best tenant rosters in the City has just landed several exciting additions.Kevin Friedman liked thisLeasing momentum continues at 20 Greenway Plaza, with four new leases totaling approximately 25,000 square feet—bringing total new leasing activity to more than 132,000 square feet over the past nine months. The latest transactions reflect continued demand for high-quality, amenity-rich office space and Stockdale Capital's strategy of creating differentiated workplace environments in one of Houston's premier office markets. Read the full announcement: https://lnkd.in/giN5UpuX
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Kevin Friedman liked thisKevin Friedman liked thisTherese Hume, our VP of Partner Success & Marketing, is attending the Security LeadHER Conference this week, where conversations are centered on leadership in an era of constant change. One insight from today’s sessions stood out: “AI is moving so fast, that by the time this session is over it will be something different to what it was when we started. No one can know everything. We are all learning this together, which evens the playing field. Diversity right now is more important than ever - in gender, age and culturally because we have to learn from each other.” In a landscape where certainty is fleeting, teams must learn quickly, challenge assumptions, and apply new thinking. That’s where diverse perspectives become a true differentiator - not just shaping ideas, but accelerating how they turn into action. How is your team turning different perspectives into progress? #LeadHER #SecurityLeadHER #SecurityTechnology #AI
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Kevin Friedman reacted on thisVery excited to be bringing this to market very soon! 🙌🤩Kevin Friedman reacted on thisPowered by Oncam Core, our cameras become a fully connected, AI‑driven surveillance solution - capturing, analyzing, and transforming video into actionable data at the edge. With centralized management, advanced analytics, and a unified interface, teams can move from observation to insight with confidence. Smarter coverage starts with a single view. https://lnkd.in/eYbARhmE #OncamCore #Oncam #AIAnalytics #UnifiedSecurity
Experience & Education
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Maize Marketing
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Volunteer Experience
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Board Member
Moms in Security Global Outreach
- Present 2 years 1 month
Human Rights
Raising awareness for Moms in security, which is an organization dedicating time, effort and resources to end human trafficking.
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Board Member
Southeast Ventura County Ymca
- 3 years 1 month
Children
The Y is the nation’s leading nonprofit committed to strengthening communities through youth development, healthy living and social responsibility. We’re a spirit, a movement and a cause.
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Public Relations Society of America (PRSA)
The media and marketing landscape changes almost daily. Staying ahead requires more than tactics—it requires strategy. PRSA is proud to partner with the PESO Model® Certification, a globally recognized program designed for communications professionals who want to integrate earned, shared, owned and paid media into a measurable system that supports real business outcomes. PRSA members can now access the certification at an exclusive discounted rate. Learn more about the program and how it can strengthen your communications strategy: https://bit.ly/3OSmPb1
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Podcast Fans Value Clear CSR Messaging A recent survey of over 800 NPR listeners by NPM Creative reveals that podcast audiences have a strong preference for brands with clear Corporate Social Responsibility (CSR) messaging. 65% of listeners prioritize community support when choosing brands, favoring tangible initiatives and transparency over traditional product-focused ads. #PodcastMarketing #CSR #ConsumerTrends #NPR #BrandPurpose #Advertising2026
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