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Beth Brodovsky shared thisBack in 2016, we helped kick off the semiquincentennial by partnering on the Toast250 launch event, which brought stakeholders together to begin planning for the nation's 250th anniversary. Our team refreshed the Toast250 event logo and created a cohesive suite of event materials to give the celebration a strong, recognizable visual identity from day one. It's fun to look back at where the planning began and see the celebration finally come to life. Happy Fourth of July weekend! #BrandDesign #EventBranding #America250
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Beth Brodovsky shared thisI'm so excited to be doing a keynote for the Texas Society of Association Executives New Ideas Conference talking about something that has been on my mind for over a decade. When I started working at a nonprofit in 1988 (that's not a typo) my title was Technical Illustrator. I had to get a promotion to be a graphic designer and another promotion to Art Director. And the whole time, marketing was a totally separate department. Today, we have Marketing Coordinators (if you are lucky) and more often Development/Communication Directors tasked with roles that span countless skills that used to be specialties. Communications is drowning folks! I have so much respect for Aaron Hernandez, CAE and the team at TASAE for their interest in tackling this tough subject so we can talk about how to help people thrive and not burn out in these challenging roles. I hope you'll come of you're a Texas-based association marketer. And if not and you need a speaker to facilitate this topic, reach out. The more we talk about it, the more ideas we can find to make marketing managable for nonprofit teams. https://lnkd.in/eErjyaFQ
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Beth Brodovsky shared thisIt's interesting to see what rebranding means at different organizations. I'm wondering if tracking what's happening all over the branding world- including corporate would be useful as you think about the purpose of your rebrand and how you want to tell the story of why you shifted and what it means for the future. Take a look at what Universal Music Pulbishing Group just said about the meaning behind their logo and the message it sends about their direction. What do you think of the path they took? Would love to hear your professionally considered thoughts. I'm not looking to strategy or design shame anyone. https://lnkd.in/gsfau9vHUniversal Music Publishing Group unveils new brand identityUniversal Music Publishing Group unveils new brand identity
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Beth Brodovsky shared thisI rebuilt Nonprofit Toolkit on 5 different platforms, run the All About Brand Conference on two different platforms, hosted a podcast, launched communities and have taken a million different in person and online courses myself over the last 30 years. I love learning. I've had great successes...and have had some of my biggest efforts tank massively. I'm thrilled to be working with GrowthZone so you can learn from what I learned about learning!Beth Brodovsky shared thisMost organizations don't have a content problem. They have a completion problem. You can build courses, host webinars, and create full resource libraries and still struggle to get people to engage, return, or finish what they start. Sound familiar? Join GrowthZone and marketing professional Beth Brodovsky on June 18 at 11am CT for a free live webinar on how today's learners actually behave, and what that means for how you design and deliver education. You'll leave with a practical framework to evaluate and improve your current programs, whether you're offering webinars, courses, or a full learning library. Live attendees earn 1 CAE credit. Register now: https://lnkd.in/ga2pjMqu
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Beth Brodovsky reposted thisIf your nonprofit has rebranded in the last few years, I could use your help. There’s a question I’ve wanted real data on for a long time: 𝙒𝙝𝙖𝙩 𝙖𝙘𝙩𝙪𝙖𝙡𝙡𝙮 𝙝𝙖𝙥𝙥𝙚𝙣𝙨 𝙖𝙛𝙩𝙚𝙧 𝙖 𝙣𝙤𝙣𝙥𝙧𝙤𝙛𝙞𝙩 𝙧𝙚𝙗𝙧𝙖𝙣𝙙? Do organizations go on to invest in: • A new website? • Fundraising technology? • CRM or email platforms? • Campaigns to launch the new brand? • Internal culture/change management? • Something else entirely? As brand strategists, we see branding spark bigger organizational decisions all the time. But anecdotes aren’t data. So we’re gathering input from nonprofit leaders and marketers who’ve been through it. The survey takes about 3 minutes, and your answers will help us build a clearer picture of how branding influences real organizational investment. As a thank you, anyone who completes it will get a free upgrade to Sessions Plus for the All About Brand conference (discussion groups + recordings + networking). If your organization has rebranded, is planning a rebrand or is in the middle of one, I’d genuinely love your perspective. Take the survey here: https://lnkd.in/e9ZMJRBE And if you know someone who’s been through a rebrand, please share this with them. Thank you!!
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Beth Brodovsky posted thisFor all you nonprofit marketers — I'm curious how AI is impacting your work. I just got back from Adobe's 99U conference in NYC and it was all about how AI is shifting the world of creativity. Are you finding any tools/tactics helpful or is it getting in the way? I'm specifically interested in how well AI is handling your brand. Are you able to maintain your brand colors, look and tone of voice? Would love to hear your insights and experiences.
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Beth Brodovsky shared thisOne of my favourite takeaways from last year’s All About Brand conference was this reminder: strong brands know what to hold onto, what to evolve, and what to let go of. A great mindset to keep in mind as we look ahead to All About Brand 2026 this September. Early bird pricing ends May 31 — don’t miss your chance to save your spot. https://lnkd.in/eyg5jCUxBeth Brodovsky shared thisIs your brand making room to grow? 🪴 Every brand has legacy pieces that linger — old campaigns, outdated taglines, visual elements that feel “off” but never quite get replaced. Sometimes we hold on out of habit. Sometimes it’s fear. Sometimes we don’t realize what’s holding us back until it’s already crowding out what could be growing. At last year’s All About Brand conference, Rob Feinberg, CMO at Pennsylvania Horticultural Society (PHS), shared a metaphor that stuck with our attendees: “Roots are what anchor you. Shoots are where you play. Compost what doesn’t work.” The strongest brands aren’t rigid — and they aren’t chaotic either. They’re grounded in clear values and strategy, while still leaving room to test, evolve, and adapt. A simple exercise to try with your team: 🌱 Roots: What’s core, consistent, and essential? 🌿 Shoots: What are you experimenting with or testing? 🍂 Compost: What’s no longer serving your brand? Not everything needs a complete overhaul — but some things do need to go. Knowing what to keep, what to test, and what to let go of is a bigger part of brand management than most teams realize. That was just one of many practical takeaways from last year’s conference. Want in on conversations like this? Save your spot for All About Brand 2026 on September 10! https://lnkd.in/eJfMDj95 . . . #BrandStrategy #BrandLeadership #NonprofitMarketing #BrandManagement #AllAboutBrandConference
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Beth Brodovsky shared thisLast chance to register! Join us for our next FREE community webinar (tomorrow) Thursday, May 28th from 2-3pm ET. 👉 SAVE YOUR SPOT: https://lnkd.in/e35kkaUaBeth Brodovsky shared thisA lot of organizations create brand guidelines that look impressive… and then quietly disappear into a shared drive no one opens again. Usually, the problem isn’t the design of the guide itself. It’s that the guide wasn’t built for the people who actually need to use it. Join us for our next FREE community webinar: 📅 Building a Brand Style Guide That Actually Works 🗓 Thursday, May 28 ⏰ 2–3 PM ET 💻 Virtual | FREE In this practical, discussion-based session, we’ll explore examples of style guides ranging from lean and simple to comprehensive governance tools — helping you determine what your organization truly needs (and whether a style guide is even the right next step). Together, we’ll discuss: ✨ The difference between documenting a brand and developing one ✨ What makes a style guide genuinely useful for staff, leadership, and outside vendors ✨ How the right guide can save time, reduce inconsistency, and support your brand long after the original team is gone We’ll also leave time for live Q&A, so bring your questions. Can’t make it live? Register anyway and we’ll send you the replay. 👉 SAVE YOUR SPOT: https://lnkd.in/e35kkaUa P.S. These community sessions are designed to give you practical ideas you can apply right away. No pitch — just useful insights you can put to work.
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Beth Brodovsky shared thisI love this piece about brand guidelines from last year's All About Brand conference. If your are trying to market in a branded way, having a style guide creates a solid foundation. We're talking about Style Guides this week in our free community webinar— from simple documentation to complex training tools. It's a great topic to cover as we gear up to this year's All About Brand in September. Join us this week to chat about Style Guides https://lnkd.in/dXjhxBXk And get yourself registered for a full day of exploring brand marketing this fall. https://lnkd.in/eptUgSvR Both are free!Beth Brodovsky shared thisAt last year’s All About Brand conference, Rob Feinberg, CMO at Pennsylvania Horticultural Society (PHS), shared a perspective on brand guidelines that really stuck: 𝘉𝘳𝘢𝘯𝘥 𝘨𝘶𝘪𝘥𝘦𝘭𝘪𝘯𝘦𝘴 𝘴𝘩𝘰𝘶𝘭𝘥𝘯’𝘵 𝘧𝘦𝘦𝘭 𝘭𝘪𝘬𝘦 𝘩𝘢𝘯𝘥𝘤𝘶𝘧𝘧𝘴. 𝘛𝘩𝘦𝘺 𝘴𝘩𝘰𝘶𝘭𝘥 𝘧𝘦𝘦𝘭 𝘭𝘪𝘬𝘦 𝘢 𝘵𝘳𝘦𝘭𝘭𝘪𝘴. 𝘚𝘵𝘳𝘰𝘯𝘨 𝘦𝘯𝘰𝘶𝘨𝘩 𝘵𝘰 𝘴𝘶𝘱𝘱𝘰𝘳𝘵 𝘨𝘳𝘰𝘸𝘵𝘩. 𝘍𝘭𝘦𝘹𝘪𝘣𝘭𝘦 𝘦𝘯𝘰𝘶𝘨𝘩 𝘵𝘰 𝘭𝘦𝘵 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘪𝘵𝘺 𝘤𝘭𝘪𝘮𝘣. One of the most valuable ideas he shared was knowing when to stay firm — and when to flex. Stay firm on the things that create recognition and trust: ✔️ Your logo ✔️ Core messaging ✔️ Mission and positioning These are the roots of your brand. Consistency matters. The key is understanding the stakes. If confusing your audience could damage clarity or credibility, hold steady. If the channel is temporary, testable, or designed for engagement, give yourself room to play. Because brands don’t stay strong by being rigid. They stay strong by knowing their roots — and being confident enough to stretch strategically throughout the year. Join us at All About Brand 2026 on September 10 and learn from leaders who are helping organizations grow with clarity, creativity, and confidence. 🎟️ Register here: https://lnkd.in/eJfMDj95
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Experience & Education
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Iris Creative
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Volunteer Experience
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Occupational Advisory Committee Chair, Commercial Art
Eastern School of Arts and Technology
- Present 21 years 11 months
Education
Advise the commercial art educators and administration on the skill needs of the business community. The program relies on professional currently working in the industry to guide the educational program and technology choices to ensure students are prepared for work or post secondary education. As a member for more than a decade it is my pleasure to help students see that their love of drawing, photography and design lead to a career.
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Marketing Work Group Chair
Association of Fundraising Professionals - Greater Philadelphia Chapter (AFP-GPC)
- Present 9 years 5 months
I've gathered a team of 17 senior Development/Communications professionals to serve as a Think Tank resource for our committee chairs. We provide group consulting sessions to brainstorm marketing ideas to support the efforts of our committees. Additionally we help committees incorporate our core message of being "a community of answers" into their communications and programming.
Publications
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Driving Participation Podcast
Iris Creative
See publicationWonder what other organizations are doing to grow that you might not have thought of? Schools, nonprofits and associations have so much in common when it comes to attracting the right people, keeping them excited to be there and inspiring them to give back. From branding strategies to marketing programs and fundraising communications, organizations of all sizes are trying new ways to inspire action. In Driving Participation, Beth Brodovsky talks with marketers, fundraisers and consultants…
Wonder what other organizations are doing to grow that you might not have thought of? Schools, nonprofits and associations have so much in common when it comes to attracting the right people, keeping them excited to be there and inspiring them to give back. From branding strategies to marketing programs and fundraising communications, organizations of all sizes are trying new ways to inspire action. In Driving Participation, Beth Brodovsky talks with marketers, fundraisers and consultants, exploring what what’s working to get people to show up, stick around and give back.
Subscribe on iTunes http://bit.ly/DPpodcast
Projects
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Wharton Fundraising
- Present
We rebranded The Wharton School of the University of Pennsylvania’s annual fund program. Since the fall of 2012 we have implemented a new look that has been integrated throughout the Fund’s communications including direct mail, video, email and web tools.
Wharton’s Corporate and Foundation Relations staff also needed help improving communications for the Wharton Partnership Program. We created a new logo, positioning and value statements, and a dynamic iPad app to promote the program.Other creators -
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Histiocytosis Association Brand and Marketing
- Present
The Histiocytosis Association of America (the Association) was founded to help patients and families through emotional support as well as encouraging research and education about histiocytic disorders.
A small organization with 12 staff members, the Association’s team is challenged to communicate individually with families as well as broadly to members about the services they offer. The organization believed it was not communicating regularly or effectively enough about all they do and the…The Histiocytosis Association of America (the Association) was founded to help patients and families through emotional support as well as encouraging research and education about histiocytic disorders.
A small organization with 12 staff members, the Association’s team is challenged to communicate individually with families as well as broadly to members about the services they offer. The organization believed it was not communicating regularly or effectively enough about all they do and the impact they have. There was a growing realization that the Association mission would be better served when their vision is made clearer to audiences, the maturity of their organization is reflected in their image and the staff have simple, effective tools to support their work.
To begin to understand the strengths, challenges and goals of the Association, the Association completed a strategy session with Iris Creative. The session identified five key areas of communication that would significantly improve the Association ability to communicate.
Recognizing that the root issue was brand clarity, the Association engaged Iris Creative to perform the strategic steps of Discovery, Brand Positioning, Communication Strategy and Action Planning. Defining the meaning of “member” became an important step in the process. Additionally, Iris was engaged to develop a new Brand Identity including logo, stationery and a style guide.Other creators -
Honors & Awards
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Goldman Sachs 10,000 Small Businesses Alumni
Community College of Philadelphia
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FundEasy
Most strong fundraising programs begin with just a handful of supporters. The best way to grow is through peer-to-peer fundraising. Instead of relying only on your current donor list, empower those donors (and even non-donors who love your mission) to share their own mini-campaigns with their networks. Start with a clear goal, provide easy-to-share fundraising pages, and celebrate every win along the way.
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