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Experienced Chief Executive Officer with a demonstrated history of working in the…
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Bryan Shetsky shared thisCome join our growth journey and help us create value for our clients and team members! So much opportunity together!Bryan Shetsky shared thisOur team is consistently growing. 💯 Currently hiring in #PaidSearch. #PaidSocial, #Programmatic and #AdOps. Visit lamarkmedia.com/careers for more information on positions and you can reach out to us at careers@lamarkmedia.com. #UnlockingPotential #marketing #digitalmarketing #digitalagency #marketingstrategy #marketingagency #digitalmarketing #onlinemarketing #digitaladvertising #career #careers #resume #jobsearch #nowhiring #recruiting #recruitment #hiring
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Bryan Shetsky shared thisBryan Shetsky shared thisHappy 4th of July from #Lamark! 🎆 Have a safe & happy celebration! 🇺🇸
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Bryan Shetsky shared thisBryan Shetsky shared thisSending our thoughts and gratitude to those who have made the ultimate sacrifice. Happy Memorial Day from #Lamark 🇺🇸
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Bryan Shetsky shared thisWe are growing again! More exciting details to follow, but I couldn't be more proud of the incredible team at Lamark who helped make this possible, and our talented new family members at Upward Brand Interactions who are now joining us on the journey of continued value creation for our clients and employees. Sincerely grateful!Bryan Shetsky shared thisWe're excited to announce that Upward Brand Interactions is making a huge leap forward by joining forces with Lamark - a global marketing powerhouse. With offices in Boca Raton, Florida and Austin, Texas, Lamark provides award-winning digital marketing, media and creative powered by a relentless drive to consistently deliver against goals, activate growth and unlock potential. Our combined capacity will allow Upward to serve our clients better than ever. To our clients and all the people in our network, we can’t wait to share more with you! We're super-excited to be working together with Bryan Shetsky and his team! Learn more: https://bit.ly/2RRV1Gm
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Bryan Shetsky shared thisBryan Shetsky shared thisYour favourite apps and websites in retro formats. A brilliant and clever design by Lucila Kibudi. This is from her ‘Once Appon a Time’ series. Thanks for sharing Mad Over Marketing (M.O.M) and Steven Bartlett. #marketing
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Bryan Shetsky shared thisBryan Shetsky shared thisThe future of travel is being debated. On Wednesday, Bryan Shetsky and I are co-hosting Janet Bava, CMO of AmaWaterways River Cruises. One of the finest cruise lines in the business. Together, we'll dive into the future of travel, learn how Janet is navigating the waters today and her vision for the future. Join us. Date: Wednesday, May 6th Time: 2-3pm CST Link to register: https://lnkd.in/ejJJx8X
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Bryan Shetsky shared thisBryan Shetsky shared thisBuilding success requires focus on the right things. Here are a few approaches young entrepreneurs should keep in mind.
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Bryan Shetsky shared thisHas your website's traffic been declining? Investigate with these helpful tips outlined in Friday's article published by Forbes via Lamark Media14 Reasons Your Client's Web Traffic Might Be Declining14 Reasons Your Client's Web Traffic Might Be Declining
Bryan Shetsky commented on a post
1mo
Great read and very insightful 🙌
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Bryan Shetsky reacted on thisBryan Shetsky reacted on thisRemember that one time we pulled together a massive campaign with a three week lead time? Maddie Segal x Kate Good x Annie Tarashansky - throw back here but in spirit of the incredible work we did for #climateweek I had to share… We gave away over 10,000 free meals in NEW YORK CITY and this is what we learned… Nina Curtis you were the star of this show! But here’s a perspective that inspired this post, beyond the relevance. Most IRL marketing has a content problem. IRL = in real life. The activations, pop ups, sampling, and experiences that happen outside the screen. The problem isn’t that brands aren’t capturing enough content. It’s that the activation wasn’t interesting enough to become content in the first place. The best IRL ideas make people stop, stare, participate, take something, tell someone, and pull out their phone without being asked. Here are a few ways to build for that: 1. MAKE SAMPLING ABSURDLY OVERSIZED. Give away 10,000+ meals. Build a mountain of product. Make the scale so ridiculous the number becomes the story. 2. WEAPONIZE CURIOSITY. “SIDE EFFECTS MAY INCLUDE...” “DO NOT TRY THIS.” Curiosity does the stopping for you. 3. PUT COMPETITORS ON THE SAME BILLBOARD. Bring multiple brands together, competitors included. Sometimes the collective idea is bigger than any individual logo. 4. MAKE THE ADVERTISING TAKEABLE. Posters. Stickers. Totes. Mini magazines. Make the advertising good enough that people voluntarily carry it away. 5. TURN THE CITY INTO THE CAMPAIGN. Sidewalk. Food truck. T shirt. Takeout bag. Subway. Instagram Story. One idea everywhere feels bigger than one activation. 6. MAKE STRANGERS THE TALENT. First bites. Confusion. Curiosity. Real reactions hit harder than talking points read into a camera. Don’t create an activation and then figure out the content. Create an activation people can’t help but create content about. We learned this 2 years ago during Climate Week, arguably one of the largest sustainability campaigns in the world, and food plays a big role in it. We took a dozen Plant Based brands to the streets of New York with a knock on a pharmaceutical info insert instead packed with hundreds of “warnings” and side effects with satire. People carried it onto the streets and subway. The advertising literally walked away with them. We took an industry that was getting a ton of heat (arguably still is) and we made it fun, accessible and engaging. The best IRL marketing doesn’t ask for attention. It gives people a reason to pay attention. 🌞🙏🏼
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Bryan Shetsky reacted on thisBryan Shetsky reacted on thisLast week was epic! I received the 2026 Marketing Campaign of the Year Award from the International Adventure & Trampoline Parks Association (IATP). This one really means a lot to me. It’s been incredible watching our Flying Squirrel brand grow over the years and seeing some of the crazy ideas we come up with actually turn into something special. I’m especially proud of what we’ve created with Tobey and watching him become such a big part of our brand. I couldn’t have done any of this without an amazing team behind me. Thank you to Luke Schueler and Cody Schueler for trusting me with the brand and always giving me the freedom to be creative and try new things. And thank you to all of our Flying Squirrel Sports teams who bring everything we create to life every single day. It's pretty cool to have something you've put so much into recognized by the industry!
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Bryan Shetsky reacted on thisBryan Shetsky reacted on this👏 Congratulations to our own Kathy Argyriou, named a 2026 Cynopsis Top Women in Media honoree in the Deal-Making Directors category. Premium video supply is only as valuable as the demand that can reach it. As Head of Activation, DSP & Integrated Demand, Kathy connects the two. Few do it better. We couldn't be happier to celebrate Kathy on this well-deserved recognition. 🎉
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Bryan Shetsky reacted on thisIf you’ve ever felt the exhaustion of traditional networking, you know something is missing.That’s why I am incredibly excited to be joining Unplugged Collective for their next experience! Co-founders Mike Richter and Erica Fieldman have completely flipped the script on industry gatherings. They don't just host events, they build high-energy, "human-first" spaces where the walls come down and authentic, game-changing conversations actually happen. Join us, drop the corporate script, and let's make some real waves together. 🚀👇 #UnpluggedCollective #ExperientialNetworking #MarketingAndMedia #Innovation #HumanFirstBryan Shetsky reacted on thisMost speaker lineups this time of year are the same people over and over again. Here is our Unplugged Collective Speaker lineup: Andrew Bradway — HUMAN Keith Weisberg — Unplugged Collective Devon Christopher Johnson — BOMESI Foundation Kerry Flynn — Axios George Blue — Equativ Jennifer Ballou — Mondelēz International Kaitlyn Mcinnis — CROSSMEDIA Alessia Grosso — Havas Natalie Barbu — Rella Kayla Morán — Kayla Moran Law A fraud detection company, a Black-owned media collective, a newsroom, ad platform, CPG brand, independent agency, a holding company, a creator platform and a lawyer who works for creators will all be present. Not one of them is going to describe this industry the same way and that is exactly why we brought this group together. Unplugged State of Mind runs October 5 through 7 at Virgin Hotels NYC, during Advertising Week New York. This is the first group, there are more names coming. Some of these rooms are capped and some you apply for, so don't sit on it, sign up now — link's in the comments. #UnpluggedStateofMind #AdvertisingWeekNewYork #AWNY2026
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Bryan Shetsky liked thisBryan Shetsky liked this“What if we took over a building and made it the official toy building?” 🤔 Just an idea thrown out at one of our Toy Association board meetings. We said it. We did it. Can’t wait to see what we dream up for our industry at tomorrow’s meeting! The Toy Association #LAtoypreviews
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Bryan Shetsky reacted on thisBryan Shetsky reacted on thisI am honored to receive the Beacon of Light Award from The Chicago Lighthouse!
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Bryan Shetsky reacted on thisBryan Shetsky reacted on thisCome lead paid social strategy and campaign execution for some of our biggest client partnerships on Meta, TikTok, Pinterest and more! Interested? Apply here: #Hiring #PaidSocial #Mindgruve
Experience & Education
Organizations
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Young Presidents Organization (YPO)
Member
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Forbes Agency Council
Member
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Florida Brain Tumor Association
Board Member
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YEC
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Anthony Paluzzi
Anthony Paluzzi
With over 15 years of experience in online marketing, I am the founder and CEO of PALO Media Group, the authority in pay-per-call and performance-based customer acquisition. I lead a team of experts in delivering high-quality leads and conversions for our clients in the legal, insurance, and financial industries, where we own and operate several in-house brands.<br><br>My mission is to grow PALO Media Group as the go-to solution for customers who perform and to empower our clients with innovative and scalable strategies. I am always looking for new opportunities and challenges to expand our reach and impact in the markets we serve. I am also passionate about building a culture of excellence, innovation, and collaboration within our team, and fostering a network of partnerships with industry leaders and influencers.
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