Founder of Miss EmpowHer| Forbes 30 Under 30 | Ex-Google | LinkedIn Top Voice | Board Advisor | Speaker | Content Creator | (@caitlynkumi 200k+ followers across socials)
New York City Metropolitan Area
49K followers
500+ connections
About
✉️ Brand Partnerships / Speaking / Press:
caitlynkumi@missempowher.com
Hi, I'm Caitlyn Kumi.
I'm a marketer, founder, and content creator who's all about inspiring and empowering the next generation of women through personal and professional development. I've come a long way thanks to the investments others have made in me and the ones I've made in myself.
I'm all about pursuing opportunities where I can make the biggest impact and deliver value. Here are the top 3 ways I can help you:
1) Miss EmpowHer💡
Miss EmpowHer is a digital media company and women’s community reaching 250K+ Gen Z and Millennial women, including professionals, creatives, founders, and investors, through our newsletter, social platforms, and brand partnerships.
For all Miss EmpowHer business inquiries, please email: contact@missempowher.com
2) Content Creation💃🏾
I create videos on personal finance, business/ entrepreneurship , career, tech/ai, beauty, travel, and lifestyle to help young women thrive in adulthood. I love collaborating with brands that want to connect with women ages 18-34 and make a real impact.
3) Speaking Engagements🗣️
I'm available for speaking opportunities to share my insights on various topics including marketing, Gen Z, career, entrepreneurship, personal finance, women empowerment, and more.
Media Features: Forbes, Business Insider, Good Morning America, BuzzFeed, and more.
Clifton Strengths Assessment: Top 5 Themes
1. Maximizer (Influencing)
2. Arranger (Executing)
3. Activator (Influencing)
4. Individualization (Relationship Building)
5. Strategic (Strategic Thinking)
Personal Hobbies: Traveling to new countries, Listening to podcasts, Dancing off-beat
Favorite Quote: "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou
For all Caitlyn Kumi business inquiries, please email: caitlynkumi@missempowher.com
Let's connect and empower the next generation of women together🏅
Activity
49K followers
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Caitlyn Kumi shared this“Who was the first person who believed in what you were building before you could prove it?” ✨ Sometimes all it takes is one person who sees your vision before the rest of the world catches up. We asked some incredible founders and creators this question from the Microsoft Gardens at Cannes Lions, and their answers are a reminder that behind every success story is someone who believed first. 💙 ft. Olandria Carthen, Acquired Style ( Brigette Pheloung ), Olamide Olowe , Danielle Pheloung , and Amy Francombe #CannesLions2026
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Caitlyn Kumi shared thisWas Cannes Lions Worth it ? Yes, I saw ROI from Day 1. Here's what happened ↓ 1. Miss EmpowHer got access to interview top creators driving culture Olandria, Bridgette Phelong (Acquired Style), Danielle Phelong, Olamide Olowe, Amy Francombe , and so many more. Thank you Makeda Bell , Sierra Turner, Keri R. , Anthony Kerr , Josh Walker , and the Microsoft team for making this possible. 2. I spoke on the Creator Spark Panel at AI & Tech Sandbox powered by PMG Alongside Clare Phillips, Jennifer Quigley-Jones , Joel Bjarni Marlinarson , Airrack , and Amanda McCants. I loved this panel because creators like myself pitched brands ( Adobe ) and got real-time feedback from decision makers. It's beneficial for both sides. We need more panels like this ! 3. Miss EmpowHer closed out Cannes Lions by partnering with Lovable on a creator breakfast. Creators from our community met Danielle Ito and shared how they're using Lovable as creators and founders. Creators like Cedoni Francis , Chika Uwazie 🪞 , and Courtney Johnson 📣 Social Media shared how they have already used Lovable in their businesses. Avni Barman told me she appreciated how intentional we were, from hosting at The Carlton to having AC. Cannes Lions Learnings for Brands & Creators : 1. Be intentional with swag. The Female Quotient offered fans. Consider branded fans, portable chargers, and mini mics. Great for earned media too. 2. Beauty & lifestyle brands missed an opportunity. Next year, consider touch-up stations or hair & makeup for creators with speaking engagements. 3. Airlines & hotels missed an opportunity. Next year partner with creators to highlight your business traveler offerings. 4. Founders seeking investors: look to athletes like Spencer Keith Jones and creators at Bulletpitch events hosted by Brett Perlmutter & Felix Levine . 5. B2B brands are increasingly partnering with creators with industry expertise. There's never been a better time to leverage your education as a creator. 6. Brief creators ahead of Cannes if you want earned media. That's what LinkedIn and Meta did. 7. The intimate events made it worth it for me. Deepening relationships at an AI creator breakfast hosted by AJ Eckstein 🧩 , The Washington Post after party with Dylan Wells & Jennifer Brennan , and the Forbes Top Creator launch event with Steven Bertoni , a NOVA: The Creative Network dinner & poolside soiree hosted by Olivia Frary 8. Leave room for fun & spontaneity. One of my favorite activations was the Pinterest & #paid happy hour. My first Cannes Lions wouldn't have been a success without my onsite team, Morgan Kumi & Deja Gilmore. Thank you for all your hard work behind the scenes ❤️ What learnings would you add? Drop them in the comments ↓ #CannesLions2026 #CreatorEconomy #Marketing
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Caitlyn Kumi shared thisI was invited to the Profound offices last week with some of the leading B2B marketers in the industry. Here are the top 3 things I learned about how marketers are navigating the AI era ↓ 1. Profound isn't just for AEO anymore. It's the workbench for the modern marketer. → When they first launched (less than 2 years ago), it was SEO and content marketers trying to understand AI search. Where are we showing up? Are competitors outranking us? → Now every marketing role is finding their use case. Here's how different marketers are using Profound: → Product Marketing Managers: surfacing negative sentiment themes across AI search to build battle cards and objection handling docs for sales teams. → Demand Gen / Growth Marketers: identifying trending topics in Profound's prompt database to build campaigns that capture demand before competitors. → Social Media Managers: tracking what AI is saying about your brand in real time across ChatGPT, Claude, and Gemini. → Earned Media Specialists: monitoring which websites are driving the narrative so they know where to pitch. → Content Marketers: understanding which queries they're winning and where competitors are outranking them. → Influencer Marketing Teams: seeing which creators AI recommends when users ask for experts in your category. 2. Profound Aim is the always-on agent marketers have been waiting for. → It monitors your AI search data 24/7, surfaces the highest-leverage opportunities, and tells you why each one matters. → A sentiment drop. An inaccurate claim in ChatGPT. A rising prompt volume you don't own yet. → Aim does the monitoring marketers don't have time for. You decide what to act on. 3. The Profound Index shows you where you rank in AI search. → It's free and public. Built from 1.5B+ real user prompts across 50+ industries. → You're on the leaderboard whether you're paying attention or not. → If you don't know where you stand, that's where I'd start. This is why I show up to rooms like this. LLMs like ChatGPT, Claude, and Gemini are the way customers discover brands in the AI era. The brands winning aren't waiting to figure it out. Do you know where your brand ranks? ♻️ Repost if someone in your network needs to see this #Marketing #AI #ProfoundPartner
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Caitlyn Kumi shared thisI just wrapped up Day 2 of Cannes Lions and I’m already seeing the ROI . So many great connections and new opportunities in the works ✨ This week I'm not only speaking during Cannes Lions , I'm also hosting and doing event/press coverage because that's what it looks like when a creator runs a media company. Here's my full schedule: 📌https://lnkd.in/e_T6YJSU (I made this on Lovable !) 📍 Black Joy Brunch — Mon, June 22 · Microsoft Gardens (Covering) 📍 From Creator to CEO — Tue, June 23 · Microsoft Gardens Stage (Covering) 📍 How Creators Respond to a Real Brand Brief — Wed, June 24 · PMG AI & Tech Sandbox (Speaking) 📍 Miss EmpowHer × Lovable Creator Breakfast — Thu, June 25 · The Carlton (✨HOSTING✨) Looking to connect with thought leaders, fellow creators & brand leaders ready to reach entrepreneurial and creative minded audiences. ♻️Repost if someone in your network will be at Cannes Lions
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Caitlyn Kumi shared thisI'm so excited to share that I’ll be speaking at Creator Spark at AI & Tech Sandbox powered by PMG , an intimate workshop on creator partnerships, community-building, and the future of the creator economy. The Brands: Adobe ( Clare Phillips ) The Creators: Airrack, Amanda McCants, Joel Bjarni Marlinarson , and me ( Caitlyn Kumi ) What we're getting into: 1. How creators actually evaluate brand partnerships (the questions we ask before saying yes) 2. How we build communities that compound, not just audiences that scroll 3. How we think about content that resonates in 2026 4. And the conversation everyone's having: where the creator economy goes next This is the kind of room more marketers wish existed . Senior brand marketers and creators in the same conversation, talking honestly about how partnerships actually work. Not the polished case-study version. The real one. If you're attending Cannes Lions International Festival of Creativity events this week and you work on the brand side or the creator side of this industry, this is the session worth blocking 4:15-5pm CEST for. Spaces are limited. RSVP Here: https://lnkd.in/e5XJ6Ur6 Thank you for making this opportunity possible Jennifer Quigley-Jones and Kerry Meakins ! #CannesLions2026 #CreatorEconomy #Marketing
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Caitlyn Kumi reposted thisCaitlyn Kumi reposted thisCo-working at The Malin Flatiron set the tone for an intentional, productive, and inspiring session Thank you to everyone who joined and brought such amazing energy, this is exactly what community looks like! Subscribe to our newsletter to stay in the loop on future events: https://lnkd.in/ewWwzEhd #MissEmpowHer #Coworking #WomenInBusiness #Community
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Caitlyn Kumi reposted thisCaitlyn Kumi reposted thisCalling all the girls in SPAM: Social Media, PR, Advertising & Marketing 💕 Here are the Cannes Lions International Festival of Creativity events you don't want to miss! Subscribe to our newsletter for the full list of events: https://lnkd.in/ewWwzEhd Comment which events you're most excited for! 💌 #MissEmpowHer #CannesLions2026
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Caitlyn Kumi shared thisI just found out about a $280K role most marketers haven't heard of. Last week I went to Zero Click by Profound to understand how AI search is changing the way brands get discovered and the roles available to marketers in the AI era of marketing. Here's what stood out: The Marketing Engineer is the new high-paying role in marketing. Companies like Figma are already paying up to $280K a year for it. It's also one of the fastest-growing roles in marketing right now. AI agents are becoming the new marketing team multiplier. I saw live demos of marketers building AI agents to automate research, content workflows, and optimization. No engineering background required. The gap between teams using this and teams that aren't is growing fast. Most brands have no idea how they show up in AI search. When someone asks ChatGPT, Claude, or Gemini a question in your category… are you the answer? Or are your competitors? And what’s being said about you? Most brands don't actually know. And that's a problem. Profound built a tool called FactCheck that shows marketers not only how their brand appears, but how accurate the answers are across AI search engines. It’s not enough to show up. The results also have to be correct. Watching people see their results in real time was one of the most eye-opening moments of the event. The brands winning in AI search aren't waiting. They're already adapting how they build visibility, content, and discoverability for AI-driven search. This event made me rethink how I'm approaching content strategy for Miss EmpowHer . If AI is becoming the new front door for discovery, we need to know what's on the other side. Question for marketers: Can you answer "what does ChatGPT say about my brand?" If not, that's your sign. ♻️ Repost if someone in your network needs to see this #Marketing #AI #ProfoundPartner
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Caitlyn Kumi posted thisMy first Cannes Lions is in 3 weeks. Here's what I'm doing to get ready as a founder and content creator: 📋 𝗧𝗵𝗲 𝗟𝗼𝗴𝗶𝘀𝘁𝗶𝗰𝘀 → Created a "know before you go" doc with key events, times, and contacts → Left room in that doc for spontaneity (because the best moments are unplanned) → Booked my braiding appointment (protective styles = one less thing to worry about) → Bought comfortable walking shoes and linen clothes (Cannes is hot and you will walk everywhere) → Bringing an extra suitcase for gifting suites and freebies 💰 𝗧𝗵𝗲 𝗦𝗺𝗮𝗿𝘁 𝗠𝗼𝗻𝗲𝘆 𝗠𝗼𝘃𝗲𝘀 → Using rental clothing services like Rent The Runway, Nuuly, and BNTO (why buy when you can rent?) → Booked flights and accommodation on a travel credit card to stack those points 📱 𝗧𝗵𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 → Developed a content plan for before, during, and after Cannes → Aligned on deliverables and posting times with brand partners ahead of time → Reached out to my network — creators, agency partners, and brands — to coordinate schedules 🔋 𝗧𝗵𝗲 𝗘𝗻𝗲𝗿𝗴𝘆 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 → Saying no to more things NOW to preserve my energy for the week → Because showing up depleted defeats the purpose Big thank you to everyone in my network who helped me prepare: Brandon Smithwrick 🧠, Nya-Gabriella Parchment, Olivia Frary, Sierra Turner, Fatima Conteh, Jennifer Quigley-Jones, Shelley Zalis, Morgan Kumi, and Deja Gilmore . Community really is everything. If you're heading to Cannes Lions, what's on your prep list? ♻️ Repost if someone in your network could use this checklist #CannesLions2026 #CreatorEconomy #ContentCreator
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Caitlyn Kumi reacted on thisCaitlyn Kumi reacted on thisAlways rewarding to see months of planning come to life! Proud to have supported media relations for adidas' Home of Soccer during the FIFA World Cup, helping bring together more than 250 media and creators alongside some of the biggest names across sport and culture, including David Beckham, Paul Pogba, Trinity Rodman, Donovan Mitchell, Marcelo, Alessia Russo, PinkPantheress and Larry June. Together, the activation drove more than 1B+ impressions. A highlight for me was helping bring local voices into the experience, supporting storytelling opportunities with Kayra Theodore and adidas Creative Class member Z In Woon, while also helping facilitate the 5ASIDE Media x The Lot Radio partnership to bring authentic conversations around football culture to life. Working with these dream team(s) across adidas, Pitchblend, and the IAT is always such a joy, and the immense effort and heart that went into everything World Cup has been inspiring. Grateful to have been part of a campaign that showcased how football continues to bring together sport, music, fashion and community. ⚽️ 💫
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Caitlyn Kumi reacted on thisCaitlyn Kumi reacted on thisOne of the largest creator/ founders in the world 🌎 is keynoting Create & Cultivate this year. Alix is the definition of multi- hyphenate a creator, founder, and angel investor she's winning at almost every side of the industry. Beyond excited to interview her in September -- if you haven't snagged your tickets yet now is the time. https://lnkd.in/gv2bu_cv
Experience
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Google
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UNC Kenan-Flagler Business School
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Intern
Lotze Mosley LLP
Education
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University of North Carolina at Chapel Hill
Bachelor of Arts - BA Advertising/Public Relations & Communication Studies
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Licenses & Certifications
Volunteer Experience
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Student Ambassador
Children's Health International
- 6 years 5 months
Education
•Raised $3,500+ to help a non-profit organization educate and provide adequate healthcare to preschool & kindergarten-aged children in Anum, Ghana
•Managed social media fundraising campaign that generated $1K+ to build a bathroom for children in Anum, Ghana
•Directed semi-annual fundraising campaign presentations to 5+ potential donors
•Gathered 100+ books to create a library at Anum Presbyterian Preschool & Kindergarten
•Designed and implemented innovative…•Raised $3,500+ to help a non-profit organization educate and provide adequate healthcare to preschool & kindergarten-aged children in Anum, Ghana
•Managed social media fundraising campaign that generated $1K+ to build a bathroom for children in Anum, Ghana
•Directed semi-annual fundraising campaign presentations to 5+ potential donors
•Gathered 100+ books to create a library at Anum Presbyterian Preschool & Kindergarten
•Designed and implemented innovative instructional programs that improved English comprehension skills for 60 kindergarten students
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Team Impact Student Fundraising Campaign Director
University of North Carolina at Chapel Hill
- 2 months
Education
•Launched an innovative 4- week fundraising campaign that generated $4,000+ for The Public-School Foundation by executing an organic social media content strategy
•Recruited, trained, and mobilized 10- person fundraising team to launch a social media marketing strategy resulting in a 50 % increase in raffle ticket sales
•Advanced fundraising strategy and distributed interactive social media content, producing partnerships and in-kind /monetary donations with 20+ local Chapel Hill…•Launched an innovative 4- week fundraising campaign that generated $4,000+ for The Public-School Foundation by executing an organic social media content strategy
•Recruited, trained, and mobilized 10- person fundraising team to launch a social media marketing strategy resulting in a 50 % increase in raffle ticket sales
•Advanced fundraising strategy and distributed interactive social media content, producing partnerships and in-kind /monetary donations with 20+ local Chapel Hill business and organization
•Assessed and drafted weekly marketing recommendation reports driving an increase in profits and overall progress
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Student Consultant at We Are (Working to Extend Anti-Racist Education)
University of North Carolina at Chapel Hill
- 1 month
Education
•Identified strategies to increase strategic partnerships, revenue, and productivity
•Created a recommendation report to help a startup company provide anti-discrimination educational programs -
Tar Heel Target Ambassador
University of North Carolina at Chapel Hill
- 1 month
Education
•Educated over 250 prospective students on the benefits of attending UNC-Chapel Hill
•Listened and responded to inquiries from prospective high school students
Skills
Courses
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Advertising Creative
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Analyzing Public Opinion
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Business Communication
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Concepts of Marketing
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Critical Thinking
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Digital Storytelling
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Emerging Technologies: Story Telling with Augmented Reality, Virtual Reality, 360 Video, Robots, Drones
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Entrepreneurship & Business Planning
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Human Development & Family Studies
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Interpersonal & Organizational Communication
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Leadership in Action
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Media Management & Policy
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New Media Technologies: Their Impact on the Future of Advertising, Marketing, and Public Relations
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Persuasion
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Principles of Advertising/ Public Relations
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Product Design
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Public Speaking
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Race & Ethnic Relations
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Team Development
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Writing & Reporting
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Recommendations received
9 people have recommended Caitlyn
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