And we are done. Cannes Lions was such a strange and wonderful mix of absolute ridiculousness and very real work.
Actual overheard conversation: “Beyoncé was here.”
Shows picture.
“That’s not Beyoncé. That’s Ciara.”
Still. Impressive. And that exchange alone is emblematic of Cannes.
But real work gets done here. People come to be inspired by creative work, to celebrate the ideas that actually broke through, and to learn as much as they possibly can from customers, partners, peers, agencies, and yes, even the technology vendors who show up with smoothie bars, branded VWs, mini mics, and very strong opinions about AI.
At the
Deloitte Digital brunch with
Marcin Skucz, I heard
Dalia Feldheim of Run Like a Girl fame say something I’ll likely borrow for some time to come: “Let AI do the work of work.”
In other words, let it help with speed, scale, synthesis, and analysis. But judgment, taste, emotional intelligence, and boldness still must come from humans.
That was the red thread running through the week, whether we were talking with customers, filming Carpool Cannes Conversations (go watch if you haven't), hosting discussions at SiteCabana, or grabbing five minutes with someone between meetings.
While some of my schedule was planned, many of my best moments were not, including when my coworkers found Hoda Kotb getting gelato and somehow got her to record a video asking FOR ME. Cannes is ridiculous, exhausting, and a lot. I can't wait to go back.
Sharing a few favorite moments from the week, including the
Sitecore team in action, a few necessary snacks, Hoda with gelato, a lovely chat with
Talisha, and the only reasonable way to end Day Four: walking straight into the Med.
Which, honestly, felt less like a luxury and more like a reset button.
#CannesLions #Sitecore #AI #Marketing #Creativity
Kelly Emily
Millija Michele
Note to the reader: the VW van was real, as were the logo decals on the side. That outrageous car *was* real. But the logo on the side was AI generated as a nod to the event.