If asked your identity, could you answer it in one sentence? We are so many identities at once—professionals, parents, sports fans, shoppers, historical drama enthusiasts, you name it. So defining "identity" is complicated, and therefore critical that marketers are smart and responsible with the data they use to find customers. Congratulations to Roku Advertising on their latest piece, exploring this balance and simplifying what identity in CTV really means. I loved participating on behalf of Google Marketing Platform!
One household, multiple streaming apps, multiple family members. How do you know who your streaming campaign reaches? 🤔🔍 CTV identity is what closes that gap. By linking household, device, and viewing signals into one durable, privacy-first layer, it brings the precision advertisers expect from mobile and social to the biggest screen in the house. 🔗 Hear from Stacey Weibrecht, Andrew (Drew) Goodrich, and Maikel O'Hanlon on how CTV identity turns streaming signals into smarter campaigns: https://lnkd.in/ezuwxYSD #Roku #CTV #Streaming #Advertising #AdTech #Identity #CTVidentity
Nice work 👍 Stacey Weibrecht