Newzoo’s Post

For a new joint whitepaper with Google, Newzoo’s Custom Gamer Research team surveyed more than 7,000 monthly H5 gamers across seven regions to understand who plays, how and where they play, and what they expect from H5 gaming. Browser-based games have evolved steadily over the past few years, but the H5 ecosystem remains difficult to read. Distribution is fragmented, revenues are hard to track, and player behavior continues to change, making it difficult to build a clear picture of the people playing and what they expect from the category. Our study found: ✅ 46% of online consumers aged 13–55 across the regions covered play H5 games monthly ✅ 83% of H5 gamers play browser games on a smartphone, while 75% also play app-based mobile games ✅ Portals remain the most common places to play, but 45% of H5 gamers typically begin their discovery journey with a web search Download the free report: https://lnkd.in/e5vYFgYk #H5Gaming #GamerResearch #Google

For a new joint whitepaper with Google, Newzoo’s Custom Gamer Research team surveyed more than 7,000 monthly H5 gamers across seven regions to understand who plays, how and where they play, and what they expect from H5 gaming. Browser-based games have evolved steadily over the past few years, but the H5 ecosystem remains difficult to read. Distribution is fragmented, revenues are hard to track, and player behavior continues to change, making it difficult to build a clear picture of the people playing and what they expect from the category. Our study found: ✅ 46% of online consumers aged 13–55 across the regions covered play H5 games monthly ✅ 83% of H5 gamers play browser games on a smartphone, while 75% also play app-based mobile games ✅ Portals remain the most common places to play, but 45% of H5 gamers typically begin their discovery journey with a web search Download the free report: https://lnkd.in/e5vYFgYk #H5Gaming #GamerResearch #Google

For a new joint whitepaper with Google, Newzoo’s Custom Gamer Research team surveyed more than 7,000 monthly H5 gamers across seven regions to understand who plays, how and where they play, and what they expect from H5 gaming. Browser-based games have evolved steadily over the past few years, but the H5 ecosystem remains difficult to read. Distribution is fragmented, revenues are hard to track, and player behavior continues to change, making it difficult to build a clear picture of the people playing and what they expect from the category. Our study found: ✅ 46% of online consumers aged 13–55 across the regions covered play H5 games monthly ✅ 83% of H5 gamers play browser games on a smartphone, while 75% also play app-based mobile games ✅ Portals remain the most common places to play, but 45% of H5 gamers typically begin their discovery journey with a web search Download the free report: https://lnkd.in/e5vYFgYk #H5Gaming #GamerResearch #Google

For a new joint whitepaper with Google, Newzoo’s Custom Gamer Research team surveyed more than 7,000 monthly H5 gamers across seven regions to understand who plays, how and where they play, and what they expect from H5 gaming. Browser-based games have evolved steadily over the past few years, but the H5 ecosystem remains difficult to read. Distribution is fragmented, revenues are hard to track, and player behavior continues to change, making it difficult to build a clear picture of the people playing and what they expect from the category. Our study found: ✅ 46% of online consumers aged 13–55 across the regions covered play H5 games monthly ✅ 83% of H5 gamers play browser games on a smartphone, while 75% also play app-based mobile games ✅ Portals remain the most common places to play, but 45% of H5 gamers typically begin their discovery journey with a web search Download the free report: https://lnkd.in/e5vYFgYk #H5Gaming #GamerResearch #Google

For a new joint whitepaper with Google, Newzoo’s Custom Gamer Research team surveyed more than 7,000 monthly H5 gamers across seven regions to understand who plays, how and where they play, and what they expect from H5 gaming. Browser-based games have evolved steadily over the past few years, but the H5 ecosystem remains difficult to read. Distribution is fragmented, revenues are hard to track, and player behavior continues to change, making it difficult to build a clear picture of the people playing and what they expect from the category. Our study found: ✅ 46% of online consumers aged 13–55 across the regions covered play H5 games monthly ✅ 83% of H5 gamers play browser games on a smartphone, while 75% also play app-based mobile games ✅ Portals remain the most common places to play, but 45% of H5 gamers typically begin their discovery journey with a web search Download the free report: https://lnkd.in/e5vYFgYk #H5Gaming #GamerResearch #Google

For a new joint whitepaper with Google, Newzoo’s Custom Gamer Research team surveyed more than 7,000 monthly H5 gamers across seven regions to understand who plays, how and where they play, and what they expect from H5 gaming. Browser-based games have evolved steadily over the past few years, but the H5 ecosystem remains difficult to read. Distribution is fragmented, revenues are hard to track, and player behavior continues to change, making it difficult to build a clear picture of the people playing and what they expect from the category. Our study found: ✅ 46% of online consumers aged 13–55 across the regions covered play H5 games monthly ✅ 83% of H5 gamers play browser games on a smartphone, while 75% also play app-based mobile games ✅ Portals remain the most common places to play, but 45% of H5 gamers typically begin their discovery journey with a web search Download the free report: https://lnkd.in/e5vYFgYk #H5Gaming #GamerResearch #Google

For a new joint whitepaper with Google, Newzoo’s Custom Gamer Research team surveyed more than 7,000 monthly H5 gamers across seven regions to understand who plays, how and where they play, and what they expect from H5 gaming. Browser-based games have evolved steadily over the past few years, but the H5 ecosystem remains difficult to read. Distribution is fragmented, revenues are hard to track, and player behavior continues to change, making it difficult to build a clear picture of the people playing and what they expect from the category. Our study found: ✅ 46% of online consumers aged 13–55 across the regions covered play H5 games monthly ✅ 83% of H5 gamers play browser games on a smartphone, while 75% also play app-based mobile games ✅ Portals remain the most common places to play, but 45% of H5 gamers typically begin their discovery journey with a web search Download the free report: https://lnkd.in/e5vYFgYk #H5Gaming #GamerResearch #Google