𝗜𝘀 𝗰𝗵𝗮𝘀𝗶𝗻𝗴 𝗸𝗲𝘆𝘄𝗼𝗿𝗱 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗯𝗹𝗼𝗰𝗸𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲? 🛑 Every business wants to scale market presence and reach new customers. The traditional approach – building massive keyword lists and localising them to try to predict intent – only results in consumer noise that drowns out high-intent buyers. 📉 Manna Faldo, Global Paid Media Manager at Trustpilot, faced this hurdle when trying to scale in the competitive US B2B market. By adopting an AI-driven search strategy, Trustpilot moved beyond manual keyword mapping to discover high-value customer paths that were previously invisible. 🎯 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗵𝗼𝘄 𝘁𝗵𝗲𝘆 𝗱𝗶𝗱 𝗶𝘁 👉 Link in the comments #ThinkWithGoogle #B2BMarketing #GoogleAds #AI
The real advantage isn't more keywords—it's finding intent that manual research never uncovers. AI can drive better traffic, but only if the website and conversion system are ready to convert that demand. Great case study. 👏
𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗵𝗼𝘄 𝘁𝗵𝗲𝘆 𝗱𝗶𝗱 𝗶𝘁 👉 https://goo.gle/3QQ49tY