How can generative AI drive tangible usefulness for publishers and advertisers? It all comes down to speed, efficacy, and connection. 🚀 At #CannesLions2026, our Google Café brought the industry together to discuss navigating a complex multi-screen world across web, apps, and CTV. As Marketecture Media’s & The Advertising Forum’s Jeremy Bloom 🌞 noted during his tour, stronger pathways between buyers and sellers are what truly drive the industry forward. Check out the video recap to hear insights from Google’s Scott Sheffer, Inderpreet Sandhu, and Darline Jean on how Gemini tools are empowering ad ops professionals to troubleshoot campaigns, optimize performance, and streamline workflows in real time 🎥 Thanks to Marketecture for stopping by & partnering with us at Cannes!