Paris. Google. RCS. And some numbers worth paying attention to. 🇫🇷🚀 WAX is in Paris for the RCS World Tour, Google's flagship RCS event. RCS is moving fast 📱 84% of handsets are now RCS-compatible 📈 Campaign volumes are up 75% in 2026 vs 2025 This week, on 16 September, we’ll be showing off the customer journeys we’ve built with CABAIA, one of France’s best-known luggage and accessories brands. And the results? 👀 80% open rate 💬 40% engagement rate 💰 59x average ROI Yes, 59X We checked too Get a closer look at where RCS fits alongside SMS, WhatsApp and email. See you in Paris. 🇫🇷

What happens when personalization stops starting with the segment? That’s the conversation we’re taking to Toronto for the first stop of the Agentic Marketing Tour by MoEngage. At 360 Restaurant at the CN Tower, leaders from Loblaw Digital, United Airlines, Holt Renfrew, IGM Financial, and more will unpack what The Age of the Individual looks like in practice. From Custom Agents powering contextual loyalty, to governing AI at enterprise scale, to personalization in categories where trust matters more than discounts. Invite-only | Customer Stories | Real Use Cases #agenticmarketing #aidecisioning

It's always exciting for us to be part of the QSR Media Conference & Awards. For over a decade, Amped Digital has been focused on helping QSR and retail brands create smarter, more connected customer experiences through digital signage infrastructure. A big part of this is our continued investment in Menuzen now rolled out to nearly 10,000 endpoints globally and under management with partners across Australia, the UK and South Africa. Built to help forward-thinking QSR brands create, manage and update dynamic designs across drive thru and in store environments. At the event, we’ll also be showcasing QSR focused solutions at our booth, including technology from Samsung Australia, Signagelive and Navori Labs, covering hardware, software and service. Looking forward to connecting with operators, partners and industry leaders in Sydney. Speak with our team learn more about the people behind Amped, how we work and our experience as one of Australia’s leading digital signage partners across QSR and retail. We thank QSR Media for the feature and our longstanding partnership. #AmpedDigital #QSRMedia #QSRMediaAU #DigitalSignage #CustomerExperience

RCS World Tour 2026, that’s a wrap 🎬 Last week, Google brought the 𝗥𝗖𝗦 𝗪𝗼𝗿𝗹𝗱 𝗧𝗼𝘂𝗿 to Paris, bringing together 250+ brands, partners and CRM experts for a day dedicated to RCS and conversational commerce 💬 A great opportunity for us to showcase what brands can already do with RCS, while sharing our vision for what’s next. WAX may stand for WhatsApp Experience, but we know our way around RCS too, with 100+ agents deployed in less than 6 months. 🎤 On stage, Guillaume Escolier shared our vision for conversational commerce and the new possibilities opened up by AI-powered RCS. 💬 On the stand, we brought those ideas to life, showcasing how CABAIA is already using RCS to extend conversations with its community (cc Marie T. 👋). Couldn’t make it to Paris? Here’s a sneak peek at what went on 🎥 Once again, a huge thank you to the Google team for having us and bringing this great edition together (Andy Gladwin, Alastair Slattery, Nagi Moubareck, Linda Kim Luu, Maria Luisa Ponce de Leon...)! And of course, a big shout-out to the WAX team behind the scenes and on the ground: Julie, Axelle, Clemence, Enora, Paul and ✨Alexander. See you next year!

RCS goes live in Google Search ! 🔍 A new feature in Google Search is enabling customers to start a conversation with brands thanks to the integration of #RCS Business Messaging. Check out this example by the French sports retailer COURIR. 🏃♀️➡️ By clicking on the messaging icon, customers can start a chat with an #AI agent 🤖 without even visiting the brand’s website. In this example, they receive a personalised 🛍️ shopping list and can proceed directly to purchase. COURIR is the first retail use case to go live in France, following a first ever demo with FLOA Bank and Greenbureau by 🟧 Orange at #Vivatech last year. Other brands have already followed such as AUDI AG, Groupe Clarins, frozen food retailer Picard Surgelés and the department store Printemps. Whether messages are sent by brands or conversations initiated by customers, RCS demonstrates its potential to revolutionize customer engagement through a personalized, interactive channel that is now available on all smartphones 📱 . Congratulations 👏 to the Courir and Sinch teams on this exciting milestone! So why not test RCS messaging for your brand? Stéphane MIQUELIS, Mickael JEGO, Arthur Benda, Nora CASTER, Chloé Herbaut, Marie Rommi, af2m - Association Française pour le développement de services et usages Multimédias Multiopérateurs

RCS is more than messaging—it’s a powerful new channel for brands to engage customers through richer, more interactive experiences.

We’re proud to announce that The Entertainer has appointed THG Commerce as its new digital commerce partner.   Toy shopping is one of the most discovery-led journeys in retail. Customers might be shopping for their kids, choosing a gift, or buying for themselves as collectors, often without knowing exactly what they’re looking for.   We’ll be designing and powering The Entertainer’s next-generation digital experience, bringing AI-enabled shopping assistance, conversational discovery and intent-led search to help customers navigate thousands of products.   As Malcolm Carter, Digital & Marketing Director at The Entertainer, puts it: “Toy shopping should be joyful and inspiring, but the sheer breadth of choice means customers increasingly need help navigating it.”   The new platform launches in Spring 2027. We’re looking forward to partnering with The Entertainer’s team on this. Read more: https://lnkd.in/eNg74sxh   #THGCommerce #TheEntertainer #DigitalCommerce #AICommerce #AgenticCommerce #RetailTech

A major step forward in the digital transformation of The Entertainer. Our partnership with THG Commerce gives us the opportunity to fundamentally reinvent both our technology stack and customer experience – building a platform designed for where digital, social and agentic commerce is going, not where it has been. From transactional to experiential, as we redefine what toy shopping can be. AI assistance and LLM-ready discovery. Smarter search. Richer content and journeys. Greater customer self-service. A faster, slicker checkout. And a technology foundation that allows us to keep evolving as customer expectations and AI capabilities accelerate. For a category built around discovery, inspiration, FUN and finding the right toy, the potential is huge. The next generation for connected toy retail is coming! Thanks to Oliver Lowe, Darren Rajanah and Andy Rayner among others for making this happen. #DigitalTransformation #AI #FutureOfRetail #CustomerExperience #RetailInnovation #ToyRetail #RetailTechnology #THG

Great customer experiences tends to feel personal. And to be able to deliver a truly personalised service, you need to know your customers. Legacy operational platforms can make this difficult - bookings might sit in one system. Loyalty activity in another. Purchases, interactions and preferences somewhere else. By bringing these data sources together, sports and entertainment businesses can build a single view of the customer, making it easier to understand behaviour, personalise experiences and deliver the right message or offer at the right time. At Clekt, we've partnered with sports clubs such as Tottenham Hotspur, to turn fragmented data into insight, better customer experiences and commercial value. The same approach can be applied across the entertainment industry too. 👇 Keen to learn more? See link in first comment.

Tottenham Hotspur Football Club got in touch with Clekt when they wanted to harness their supporter engagement across multiple channels. Read this article to find out how. 👇👇👇👇 https://lnkd.in/eYggbvCV