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Conversation is the new conversion. ☕️   Nestlé Nespresso SA France struggled to explain its premium coffee machine subscriptions within the 160-character limits of SMS.   With the help of Sinch, they upgraded to RCS for Business and built the “Coffee Detective” interactive concierge. Turning standard text promos into a conversational campaign brewed serious results:   📈 +11% conversions over SMS ✉️ +9% conversions over email 🚀 36% completion rate (2.3x higher than rich SMS) Read the full story: https://goo.gle/nespresso #RCSforBusiness #Nespresso #CustomerExperience #ConversationalCommerce

The 160-character limit was never the real ceiling. The bigger jump is going from a 5-digit short code nobody recognizes to a verified sender with your name and logo on it. Same coffee subscription explainer, completely different level of trust before anyone reads word one.

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