💡How do you maintain creative quality when AI is generating content at scale? Fresha serves 130,000+ businesses. Their answer: treat AI as the fastest member of the team, not the final decision-maker. The collaboration model matters more than the tool itself. Full conversation with Daniel Alexander López, Head of Product at Fresha, and Emerson Sklar, Amazon Alexa Chief Evangelist, on how Fresha collaborates with AI at scale👇 📹 https://amzn.to/3SFBY1o
About us
Giving developers the tools to build awesome apps and games, and reach millions of consumers worldwide.
- Website
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https://developer.amazon.com/apps-and-games
External link for Amazon Developer
- Industry
- Consumer Electronics
- Company size
- 10,001+ employees
- Headquarters
- Seattle, washington
Updates
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MCP. Agents. Prompt engineering. Context engineering. Harness engineering. Skills. Orchestration. OH MY. 🤔 Our developer advocate Anisha Malde wrote a guide that maps out the landscape of AI terminology, explaining what each concept is, how they build on each other, and when to actually use them in real workflows. ⬇️
If you've been drowning in AI vocabulary this year, you're not alone. I wrote up my attempt to make sense of prompt engineering, context engineering, harness engineering, MCP, agent skills, and orchestration, all in one place, explaining how each builds on the last. Covers the concepts, where they show up in real tools, and practical tactics for when you're trying to make your model work with a real task. https://lnkd.in/e5iuwD-4
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Amazon Developer reposted this
At droidCon USA 2026. 🎤🤖 I expect "wait, how did you actually solve that" conversations. What I’ll mostly talk about: "I Taught an Agent to Build TV Apps: Lessons from Building a Coding Harness." TV apps are one of the most painful places to be productive. Supporting 5+ platforms, different input models, endless focus bugs. So instead of writing and fixing TV boilerplate for the thousandth time, I taught an AI agent to do it for me. A real coding harness with tools, skills, and an actual understanding of how TV apps work. I built it on the Claude Agent SDK and Strands SDK, and I'll share the real lessons: how to structure tools, how to keep an agent honest with SOPs and evals, and how to wire it into Android Studio, Gradle, and platform CLIs. Expect live demos, real failure modes, and a takeaway repo you can fork to build your own domain-specific agent, TV or not. let's grab a coffee and talk real engineering☕ Grab your ticket: https://lnkd.in/etQKetBU #droidconUSA26 #AndroidDev Amazon Developer
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See you in London!👀
🔥 Harness Engineering is on fire in both San Francisco 🌉 and London 🇬🇧 🔥 After announcing San Francisco meetup Harness Engineering: State of the Art in Agent Harnesses with Kiro, RapidFire AI, Arize AI and CocoIndex , we’re bringing the London version to Amazon Office London with London Agentic AI. 🎯 Harness Engineering with Amazon 📍 Amazon Office London 📅 15 July, 2026 RSVP Here 👉 🔗 https://luma.com/758nubw3 🎙️There will be speaker from Amazon, AWS and other amazing speakers from different companies coming soon. AWS Amazon Web Services (AWS) has recently launched AgentCore Harness as GA and other labs like Arize AI investing too much on Harness Engineering. This topic is crushing it right now and we have two of the best community events happening across San Francisco and London for builders working on AI agents. 🌉 San Francisco event: https://luma.com/rtd0f6ka 🇬🇧 London event: https://luma.com/758nubw3 Thanks Amazon for hosting in both locations Anisha Malde Giovanni Laquidara Eric Yuen Helen Hasbun Rachelle Elbaz #HarnessEngineering #AgenticAI #AIAgents #AgentEngineering #Amazon #AWS #AgentCore #LondonAgenticAI
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Amazon Developer reposted this
Just wrapped a great couple days in Singapore for our Amazon Fire TV global partner summit! 📺🇸🇬 Most days I’m focused on building apps across device types, and this event was a unique moment to go deep on the manufacturing, specifications, and the innovation that goes into creating the complete end-to-end Fire TV experience. Thanks for the invitation Tom, Joshua, Richard, Anastasia, Garrett 🫡 cc: Amazon Developer
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Context matters. "I can't get my pilot to turn on." 🤔Is that an airline pilot? A car? The pilot light on your furnace? Angie Hicks, Chief Customer Officer at Angi, shares how her team made their AI smarter by feeding 30 years of home improvement expertise into their LLM. Now it truly understands what customers mean, not just what they say. Watch the full conversation ➡️ https://lnkd.in/eBqmdAMi
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"We are the Q division of MI5." Elizabeth Eastaugh, VP of Global Technology Platforms at Just Eat Takeaway.com, on building tools that 10x everyone, not just engineers 💡Their approach: give non-technical teams the tools to vibe code, then bridge the gap to production with Sonic Launchpad, an internal platform that takes those ideas live. 🎬Watch the full AI Innovator Series interview➡️ https://lnkd.in/g9pAi3JU
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Building TV apps has quirks (D-pad navigation, focus management, 10-foot UI) that most AI coding tools don't account for. Amazon Devices Builder Tools (ADBT) for AI is a suite of AI-powered development tools for Fire TV including an MCP Server and Agent skills. These capabilities make your coding agents aware of specialized Fire TV knowledge and best practices, eliminating guesswork from development. The results from early adopters speak for themselves ⚡Sony LIV reduced IAP integration from four weeks to nearly three hours ⚡Paramount cut crash debugging from days of log analysis to a couple of hours Get started with one command and bring TV intelligence to the AI assistant you already use. Learn more ➡️ https://amzn.to/4dvQdxT
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