Is hyper-personalisation overhyped? 🤔
As Ken Hart (CEO, Snowdrop Solutions) puts it: @nubank and @RevolutApp didn't win by being personal - they won by being clear and solving real friction.
🎧 Listen to the full episode now - linkedin.com/posts/11-fs_fi…
Are @nubank, @RevolutApp or @monzo successful because they are hyper-personalised? No - it’s just they're transparent, clear, and actually solving problems. That's what people really want.
Watch @11FS podcast:
