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CMO, SaaS, Cloud, Demand Generation, Digital Marketing, MarTech, Marketing…
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Scott Mersy compartilhou issoFist week after leaving the full time job turned out to be sooooo relaxing. I didn’t make any progress on anything work/career related. So good.
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Scott Mersy compartilhou issoA CMO built for B2B founders. I just left StrongDM after the close of acquisition... A few of you have already asked what's next. About a year ago, while I was advising founders at Scale Venture Partners as an EIR, I saw the same pattern repeating. The marketing decisions that determine whether a company can scale get made before there's anyone in the room with the experience to make them well. A generalist hire at seed. A demand gen leader at Series A. And then a Series B Head of Marketing or CMO who walks into a foundation that needs to be rebuilt from scratch before any real acceleration is possible. I know that last part firsthand. I've been that CMO three times -- walking into Series B and C companies where the marketers before me had been set up to execute without ever being given the foundation to execute against. By the time I arrived, fixing that was job one, whether the board was ready for that conversation or not. That's when I started thinking seriously about a better way to solve it. At StrongDM, I used AI to help us rethink how the company showed up in the market. The speed, the depth, the kind of strategic execution wasn't possible before and changed what I thought was possible. It didn't just validate the idea. It showed me that purpose-built AI agents could be a core part of the answer, not just a productivity tool sitting on top of it. Now, I'm building StarterCMO. Senior marketing strategy and purpose-built AI execution for founders who need CMO-level thinking but aren't ready for a full-time CMO yet (and probably shouldn't hire one ... yet). A foundation designed to still be standing when the pressure to scale arrives. If you're building a B2B company, or you know someone who is, follow along. There's a lot more coming. → https://lnkd.in/eyEi--Jt
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Scott Mersy publicou istoAfter an incredible run at StrongDM, today is my last day. I joined at a pivotal moment and had the privilege of leading a complete rethink of how the company showed up in the market. We rebuilt the messaging and positioning from the ground up, executed a brand refresh that gave the company a voice worth listening to, and built the kind of marketing motion that doubled marketing's contribution to pipeline -- all in about a year. Along the way, the company was acquired by Delinea, an outcome that reflects the strength of what the whole team built together. I'm proud of every bit of it. And I'm grateful to the founders (including CTO Justin McCarthy), CEO Tim Prendergast, the leadership ( and sales teams (Andrew Drouet and team), and the marketers who made it possible. To everyone at StrongDM: thank you. It was a privilege. I'll be sending another message shortly with a hint at what's next for me. SDM shouts out - it was a heckuva year! Tim Prendergast, Andrew Drouet, Amol Kabe, Justin McCarthy, Erin Howe, Chad Rusek, Hermann H., Fitzgerald Barth, Carrie L., Angela D., John Martinez, JoAnne McDougald, Juliet Martin, Patrick F., Ivan Melia, Heather Pearse, Jen V., Lily Mei, Komron Rahmonbek, Donna Becerra, Brendan Healey, Mark Fullbrook, Justin Schmitt
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Scott Mersy compartilhou istoScott Mersy compartilhou istoIt's official, StrongDM is now part of Delinea. I want to start off by acknowledging the team that made this all possible... A group of gritty innovators who saw a market emerging, and then executed relentlessly to meet that market at its most critical juncture. A group that I had the pleasure to lead for over 4 years on this amazing journey, which compounds in excitement and opportunity as we join forces with the most successful independent PAM company on the planet. To safely operate a business at scale in today's world, you have to have agility and resilience in everything you do. That doesn't stop at your own software, your infrastructure, or your employees. It extends into your identity security strategy, which is historically the most overlooked and underserved market in cybersecurity. Agentic AI, human, and non-human identities present different challenges to operators and often require different point solutions across various parts of the stack. In joining forces with Delinea, we combine leading enterprise PAM with JIT runtime authorization to govern privileged access for any identity across any environment, at the moment of access, and for every action that follows. Developers can ship faster. AI agents can operate securely. And organizations can move the business forward without compromising control. This changes the entire world of privileged access. It's not just a huge leap forward; it is a completely new game. Are you ready to play?
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Scott Mersy compartilhou istoScott Mersy compartilhou istoWhy I feel StrongDM gets it: Because they understand that access is no longer a network problem, it’s an identity and workflow problem. Modern development isn’t happening inside a neat perimeter. It’s cloud, SaaS, databases, Kubernetes, short-lived environments, automation everywhere. If access isn’t tightly controlled and frictionless at the same time, teams either slow down or start bypassing controls. They’re designing around that reality instead of pretending the old model still works. That’s why it feels like they get where development is headed. Let me know your thoughts in the comments.
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Scott Mersy compartilhou istoScott Mersy compartilhou istoThe biggest bottleneck in data-driven operations isn't analytics. It's access. I've watched talented business owners, the people closest to the problems, sit on the sidelines waiting for IT queues, BI backlogs and database requests to clear before they could answer a basic question about their own function. Meanwhile, decisions get made on stale data or gut instinct. The real challenge was never building the model. It was getting the right data, from the right systems, into the hands of the right people without creating a security nightmare in the process. In security, where your data lives is non-negotiable. Full stop. That tension between speed and control is what most tools get wrong. They solve for one at the expense of the other. Six months ago, Vandy Ramadurai showed me something that doesn't ask you to choose. IT connects the systems once - and in my experience, any system, any stack. Then your business owners, the ones who actually understand the questions that need answering, build from there. Natural language queries, agent-assisted dashboards, analysis across systems that have never talked to each other. No SQL. No analyst in the middle. The platform doesn't just solve a technical problem. It changes who gets to be in the room. Worth a look: atlasapp.ai
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Scott Mersy compartilhou istoScott Mersy compartilhou istoMost teams are still using AI to write code faster. That’s already the wrong frame. At StrongDM, we’ve been experimenting with software factories built on an uncomfortable premise: assume a world where humans don’t write or review production code. Agents build. Humans define intent, constraints, and validation. This future isn’t years away. It’s here in fragments. It only feels distant because most organizations trust AI only where failure doesn’t matter. I don’t pretend to understand all the implications of removing humans from the loop—but avoiding that question doesn’t make it go away. I do know that if your system needs humans to read code to trust it, it won’t survive what’s coming. I wrote about what this means—and what engineering orgs can do now to prepare for this future, which is already here. https://lnkd.in/giJbebK5Preparing for a world where humans don’t write codePreparing for a world where humans don’t write code
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Scott Mersy compartilhou istoScott Mersy compartilhou istoThe team at StrongDM has been end game thinking and I’m incredibly impressed. If you are playing with agents a lot, you can’t help but having the constant feeling that there’s more in them if you could just get out of the way; that you are the limiting factor. Writing code by hand? The agent is faster. Designing? Testing? Specifying? The agent is just better and faster. Keep playing this forward and the reasonable question arises; where does it end? What should I focus on? I see 2026 as our transition year to AI native software factories. No more local development. No human in the loop. End to end AI. The alternatives just don’t hold up. For this to happen, we need a radical rethink of how we validate software. We need the ability to run our software in all sorts of environments to test it and ensure it does what we want. This isn’t traditional deterministic unit testing. I’m talking synthetic users, synthetic environments. All of it. You need user feedback validating new features. You need synthetic environments to A/B test against. We need synthetic pen testing. Entire end to end synthetic worlds full of synthetic users and actors using, testing, playing. Basically, we need an entirely synthetic world that represents, as closely as possible, the real environment in which our software runs. In this world, you could imagine entire AI native businesses building, testing, validating products end to end, entirely driven by AI. Without it, you have to maintain the human in the loop. Building that synthetic world and validating it against the real world feels like the near future. We should start to see businesses selling access to these worlds. Possibly starting with synthetic users and then taking the next logical step of building the rest of the world. And it looks like the StrongDM team has been building this way for a bit now. I didn’t think we would get there yet. Which tells me I just need to keep dialing up my ambition. Super impressed.
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Scott Mersy compartilhou istoScott Mersy compartilhou istoWe built a Software Factory (and we think you should, too) - read how at https://lnkd.in/gvGej7FJ
Scott Mersy comentou uma publicação
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Awesome, Komron Rahmonbek! Great working with you!
Scott Mersy comentou uma publicação
1 m
Awesome news! Congratulations to you Erina Yusupov but more so to ClickHouse for a great hire
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Scott Mersy gostou dissoScott Mersy gostou dissoI just arrived home after a week with this wonderful marketing lot at our Noma Security offsite. The big key take-homes: 👉 We need to go bigger 👉 Everything needs doing by yesterday The smaller key take-homes: 👉 Never again will I book a connecting flight 45 mins apart 👉 I am incredibly unfit (I made the flight, just!) HUGE shout out to Isaac from American Airlines who made half the passengers sit down to let me off the plane first, while I ran frantically down the aisle to claps and cheers of good luck, with me apologising profusely (absolute cringe). Anyway, thanks for an incredible week, team. So many insanely good things coming! 💙 Pia Rodil Ron Harnik Ivan Melia Derek Hays Assaf Revivo Galia Goldman Miriam (Mimi) Lottner Batya Steinherz Tye Davis Mike Guiterman Nadav Lotan
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Scott Mersy reagiu a issoThis is the one I've been waiting to share. For 40 years, software made you do the work: buy the tool, teach it your company, wire it to your data, wait on a developer. By the time it was useful, your business had moved on. Vendasta Vibe flips it. You describe what you need, Vibe builds it — and it already knows who you and your clients are. Brand, services, AI employees, all there on the first draft. We love Lovable, Bolt, and Replit. But they start with a blank page. Vibe starts with context — built for the agency owner shipping a client site by Friday and capturing leads by Monday. Beta's live. Free to start. We built this for the people who power the local economy. Now it's yours. Let's build. 🛠️ https://1l.ink/5T7F2XC #VendastaVibeScott Mersy reagiu a issoANNOUNCING VENDASTA VIBE: The first AI app builder built natively for the channel is officially live. Pre-loaded with a built-in business knowledge base, CRM forms, analytics, and autonomous AI employees. Available today. For 40 years, the deal with business software has been the exact same: 1. You buy a tool. 2. You manually teach it about your company. 3. You hire someone to wire it to your customer data. 4. You wait weeks for a developer to match your brand. By the time the software is finally useful, your business has already changed. Today, that deal changes. We’re launching Vendasta Vibe—an AI-powered application builder that completely flips the relationship. You describe what you need. Vibe builds it. And it already knows exactly who you and your clients are. We love standalone AI app builders like Lovable, Bolt, and Replit. They’re remarkable pieces of software that proved you can build tools in minutes using plain language. But every one of them starts with the same frustrating blank page. You bring the context. You wire the database. You manage the SaaS sprawl. For a solo developer building a side project? That’s fine. For an agency owner who needs to ship a client site by Friday and capture leads into a CRM by Monday? It doesn’t work. Vibe was built for the second case. When you open a new project in Vibe, your partner Business Profile is already attached. Brand assets, business names, services, hours, and trained AI employees are instantly injected. Vibe's first draft of a website for a roofing company already lists their exact services, uses their logo, and routes leads straight into their existing CRM. Same prompt. Entirely different starting point. Vibe builds full-scale applications, not just static landing pages. Here is what our partners are already shipping today: - Client websites with embedded AI receptionists answering prospects 24/7. - Project quote estimators that price jobs and capture leads instantly. - Multi-location franchise sites with smart, location-aware content. - Custom proposal tools and one-off internal utilities. Every project publishes to secure hosting, features automatic error recovery, and syncs directly with your CRM. Plus, it generates portable React and TypeScript code. Full code editor. Source export. Zero black boxes. Vendasta Vibe enters Beta today across the entire Vendasta ecosystem. Free to start. We built Vibe for the people who actually power the local economy. Now, it’s yours. Let's build. Read the full press release here: https://1l.ink/5T7F2XC #VendastaVibe
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Scott Mersy reagiu a issoScott Mersy reagiu a issoI’m thrilled to share I’ve joined Uniphore as Chief Marketing Officer. This is a rare opportunity - leading how we show up in our category while accelerating and scaling growth in the fast-moving world of AI, and delivering value to all our customers as they shift toward more agentic ways of operating. This one checked every box for me: ✅ A CEO with a bold vision and a truly differentiated AI platform ✅ Strong momentum with multiple levers for future growth ✅ Series F with investment along the way from NEA, March Capital, BNF Capital, and strategic partners including AMD, Databricks, Nvidia, and Snowflake ✅ The chance to be part of something big working alongside an exceptional executive team Grateful to Umesh Sachdev, Ravi Saraogi, Stephanie Garcia, Carl Borsody, Sylvain Tremblay, Stephane Berthier, Tushar N Shah, Frank Petterson and Kelsey Nasworthy. And, excited to dive in and make great things happen with the Marketing Team! Let’s go!
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Scott Mersy reagiu a issoScott Mersy reagiu a issoAfter over 4 years, my time at StrongDM has come to a close. I'm incredibly grateful for the experience, the relationships, and everything I learned along the way. I had the privilege of working alongside some of the most talented and genuinely good people in the industry, and that's something I'll carry forward. I won't be tagging anyone because there are simply too many of you, and I refuse to miss a single person. But you know who you are. Your support, collaboration, and friendship meant more than you know. For my next chapter, I'm joining HavocAI to lead their web marketing efforts. They're building all-domain autonomous systems across sea, air, and land, and I can't wait to help tell that story. Huge thank you to Dominic Garcia for making this happen. Grateful for what was. Excited for what's next.
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Scott Mersy reagiu a issoScott Mersy reagiu a issoAfter nearly 4 years, I am closing a beautiful chapter in my professional life with StrongDM today. StrongDM was my first cybersecurity/tech company, first in-house marketing role, first start up experience, and first successful acquisition all rolled into one heck of a ride. There are so many colleagues who made such a massive impact on my career (and life) during my time with StrongDM. Lucky for me, I just call them friends now. I won't try and tag everyone for fear of missing someone, but I do owe a special s/o to Dominic Garcia for believing in me and bringing me on back in 2022. Mentors like you don't come around often, and I am so grateful for everything. As for what's next, I am excited to share that I am taking a planned sabbatical! Little ones don't stay little for long, and I intend to use this time to slow down, be more present, read more books, cook more, learn new skills, and come back more curious, creative, and refreshed. I'll be doing some content/social freelance work in the security start up space on the side. If you have a fun project, my InMail is always open. Cheers to new chapters! 📚
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Scott Mersy reagiu a issoScott Mersy reagiu a issoHi all, Some of you might have wondered where I was during Knowledge 26, I had to cancel my trip at the very last moment, and I'd rather share why than leave it as a question mark. My 20-year-old daughter Lovisa has been going through a really tough stretch. She already lives with a lot: rheumatism, ADHD, autism, depression, and we recently got results pointing toward aanother disease on top of everything else. The day before I was supposed to fly out, she crashed hard mentally. I'm her safe place in the world, and it became clear I needed to be home with her, not on a conference on the other side of the world. It's been a heavy few months for our family. Lovisa is a fighter, but she's exhausted from fighting, and the parent part of my heart hurts watching it. The good news is she believes she'll come out the other side once the doctors figure out the full picture, it's the waiting and the not-knowing that's grinding right now. I'm not posting this looking for sympathy. I'm posting it because I don't think these things should sit in the dark. So many of us are quietly carrying something. A kid, a parent, a partner, ourselves, and it helps when we know we're not the only one. So if you're in your own version of this right now, you're not alone, and you don't have to pretend you are.
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