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Experienced CMO with a proven record of creating differentiated positioning that…
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Paige O'Neill shared thisSo honored to be named to the B2B CMO 100 by the B2B CMO Project --alongside an incredible list of marketing leaders. The fact that this list was compiled by fellow CMOs is also deeply meaningful. A big thanks to Jon Miller and Sydney Sloan for the work behind this project, which is designed to capture and share what B2B CMOs are doing to remain strategic right now. We can all learn so much from each other! Congratulations to all of this year's honorees. See the full list here: b2bcmoproject.com
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Paige O'Neill shared thisI’ve heard such positive things about our Culture First Forums since joining Culture Amp and this week’s event in London certainly lived up to the praise. It was a meaningful day of sharing insights and community with our customers and the energy of change that AI is bringing was palpable in every session. Key takeaways for me included: 1️⃣We are all feeling fear and uncertainty around AI— but curiosity to learn and embrace change is the stronger sentiment. HR has an unprecedented opportunity to lead in this moment. 2️⃣Everyone feels like they are behind, and there was comfort in knowing that we not alone in feeling that way. Very few companies have it figured out— we are all experimenting and learning in real time. 3️⃣The power of shared community has never been more important than it is right now! A big thank you to Katy McIntyre and Vicky Thorburn for joining me onstage to share your many insights. And a huge thank you to the entire village at Culture Amp that put together this amazing experience for our customers. Next stop New York!
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Paige O'Neill shared thisI’m excited and honored to share that I’ve joined the Board of Directors at Ecosystems. This is an exciting moment for the company—and for the broader shift happening in how organizations define and deliver customer value. Over the past year, I’ve seen firsthand how quickly AI is reshaping go-to-market. But the challenge is about more than adapting to new expectations around pace, scale and access to intelligence—it’s also about creating alignment, consistency, and trust in how value is communicated and realized across the customer lifecycle. If you think about it, has there ever been a more critical time for vendors to be able to clearly communicate value to customers? That’s what drew me to Ecosystems. They’re not just building software—they’re helping companies operationalize value as a system that connects product, marketing, sales, and customer experience into something cohesive and measurable. I’d like to thank the entire team at Gauge Capital and Ecosystems.io for this opportunity. I'm excited to work alongside Chad Quinn and the team, and to help drive this next phase of growth. Let's do this! You can read more about Ecosystems and today's news here: https://hubs.ly/Q049qltK0
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Paige O'Neill shared thisSo excited to launch our newest innovation out into the world: The Performance Culture Quadrant (PCQ). Our team of People Scientists have done it again by showing how high employee engagement scores and high confidence in company performance leads to a sustained culture of high performance. We call this state "Peak Performance" and companies who achieve it can see 47% higher financial performance. We've just launched a new tool that helps our customers see where they are on the journey to Peak Performance and charts a path to help them get there -- if they aren't already! Huge congrats and thank you's all around to the team at Culture Amp who worked so hard to bring this all to life. It truly takes a village and we couldn't be more thrilled to launch this and see the impact it has for our customers.Paige O'Neill shared thisWe’ve found a measurable state of Peak Performance and it’s revolutionizing workplace engagement. Leaders know high performance is about more than just hitting individual targets, it's about the culture that makes those wins sustainable. Introducing the Performance Culture Quadrant™ (PCQ)— a tool to help you visualize your organization's culture state today, and chart a path to Peak Performance tomorrow. Move beyond the guesswork and lead with the clarity your people deserve. https://lnkd.in/enfXAKsp
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Paige O'Neill shared thisThe first 90 days of any job is sooo important and always one of my favorite topics to chat about. It was fun to join CMO Huddles with Drew Neisser, Scott Gordon and Ali McCarthy, Ph.D. this week to give a fresh take on this topic -- with an AI lens. AI has completely changed the way we look for jobs, prep for interviews -- and onboard into new jobs. Onboarding at Culture Amp 6 months ago was my first time leveraging the power of AI to get up to speed quickly and it was a game changer! Give a listen if you are in the market for a new job or in the process of onboarding yourself. Thanks for having me Drew!! https://lnkd.in/gjpT37tuFirst 90 Days: Starting Strong | CMO Huddles StudioFirst 90 Days: Starting Strong | CMO Huddles Studio
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Paige O'Neill shared thisLike many others, I'm recently back from our sales kickoff. At Culture Amp, The CEO, CRO and I traveled to 3 countries in 3 weeks -- London, Chicago and Melbourne. It was incredibly energizing to see everyone in person, get a feel for local offices and roll out new messaging we've been working on for several months. I've seen so many posts about sales kickoffs in the last few weeks and all of them convey similar sentiments -- excitement for the year, the palpable energy in the room, momentum for great business results, pride in the company and teams we work with... I've also been at several companies where the value of SKO was questioned. Was the considerable cost worth it? Could we quantify the results in revenue? Would not having a kickoff truly have a negative impact on business results? How could we prove it? I'm a believer in SKO (or larger company kickoffs). I think in person connections, training, alignment and celebrations of the previous year's results positively impact results, retention, morale and engagement. But, how do we measure the true success once the excitement has died down and we are back in our normal routines? I'm curious how everyone measures kickoff success at your company? Are there specific metrics you are tracking? How do these conversations play out internally when deciding how to budget and plan for kickoff? Do you feel you truly know whether kickoff was a direct factor in results? Would love your thoughts! And in the meantime, here are a few of my requisite kickoff pics!
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Paige O'Neill shared thisA few years ago my good friend Kathryn Lancioni - who I've been friends with for 30 years -- had a very near death experience. Needless to say, it changed her life. Fast forward to today, and she's taken her story as a springboard of inspiration to launch the podcast Gut Punch, which features stories -- hers and others -- about 'gut punch' experiences and what they can teach us as we move forward. When she invited me to share my own 'gut punch', I was honored to even be considered alongside the many amazing and inspirational stories she's featured. My story is a bit different -- when I was in my early 50's, I found out randomly via a genetic test on 23andMe that I was adopted. I had absolutely no idea prior to that. In addition to my story, which you can hear at the link below, I encourage anyone looking for inspo to listen to some of the other episodes on the podcast (including Kathyrn's own story featured in Season 1, Episodes 1-3). Enjoy -- and thanks again to Kathryn for having me!! 🥰 https://lnkd.in/d3Utg3m7
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Paige O'Neill shared thisI had a great time on The Agentic Marketer with Sarah McConnell at Qualified, talking about what it means to lead a marketing team right now. We covered everything from how Culture Amp is using AI across the marketing and SDR teams, and how CMOs can help their teams build confidence and literacy -- which I firmly believe is every CMO's responsibility. All the smartest marketers I know are throwing playbooks out the window to reinvent, and for me it is super exciting to rethink how we lead, learn, and scale with AI at the center. Thanks for having me Qualified! Preview below, and you can watch the full conversation here: https://lnkd.in/gzaUpQZ7
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Paige O'Neill posted thisI know I have many enablement leaders in my network, so this one is for you: Culture Amp is hiring a Director of Enablement! This is an opportunity to lead a global enablement team and drive our strategy, programs and priorities as we continue to expand our product portfolio. You will be joining a growth-focused company with an incredible culture, amazing sales leadership and employees who are super passionate about creating a better world of work for our customers --and ourselves. Feel free to ping me with questions, or to learn more and apply, here is the link: https://lnkd.in/gEQxS2cn
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Irina Titova AI will never replace your gut instinct as an experienced leader. Trust your gut and make those decisions quickly and with transparency and kindness.
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Paige O'Neill reacted on thisPaige O'Neill reacted on thisTomorrow is my last day Culture Amp. This week also happens to be my 4️⃣ Year Camperversary. How about them apples?! My journey here actually started before I became an employee. In 2019, I joined the #culturefirst community as a volunteer chapter lead because I loved what the brand stood for and I wanted to be part of a mission to create a better world of work. I did not think that would one day lead to me having my dream job and running the whole dang community. But it did. And wow, what an honor it’s been! I’ve had the chance to work with some of the most stellar humans, and on some of the dopest projects I never could have imagined. I’ve helped build and host a 24-hour virtual conference with 20,000+ registrants with in-person viewing parties. I’ve emceed Leaders Forums for our top customers and prospects. I got to support in building the 'Where Should We Begin... At Work' card game with Esther Perel. I got to interview Megan Rapinoe. And I’ve designed, hosted, and facilitated THOUSANDS of community events, conferences, regional webinars and so on with this organization. Together, we've build the largest HR community in the world, an award-winning one at that. Today, we have more than 45k people in our People Geek Slack community, more than 22k members in our chapters program, and hundreds of volunteer chapter leads hosting events around the world on behalf of the brand. That is so freaking special AND rare. Other tech companies would kill to have what we have built! All of that is people choosing to show up for one another again and again. And to me, that is what being 'Culture First' has always meant. It’s not just about being people-first in some vague, feel-good way. It’s about living your values in pursuit of your goals so you can actually deliver on the mission. It’s a belief that you can authentically deliver on your mission, do right by people, and also build something that is good business. So what has made this experience so special? The culture. And the humans. It has been such a gift to travel the globe and not only work with and meet so many of my colleagues and community members, but to now call many of you my friends. My peeps, you know who you are. Love ya! 🫶 That is what I’ll carry with me most. Brands and logos on our resumes come and go. What matters most are the humans. These are just jobs, folks. The friendships, the relationships, and how we make each other feel, that is the stuff that lasts a lifetime. As for me, I’m going to take a breather and watch an obnoxious amount of World Cup soccer. ⚽ And then I’m planning to consult full-time around designing community events at scale in addition to emceeing and moderating discussions at conferences. More to come on this. Thank you for cheering me on, building with me, trusting me, and making this chapter of my life so meaningful. Cheers to co-creating a better world of work! P.S. My goodness I wear a lot of matching pantsuits
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Paige O'Neill reacted on thisPaige O'Neill reacted on this1 year ago we relaunched Seismic.com on Sitecore XM Cloud. Full re-platform, rebrand, new narrative, content migration, the works. It wasn't smooth per se... That said, if you've ever done an enterprise CMS migration you know the feeling: the launch happens and you suddenly question every redirect, edge case, and everything you swore wouldn't matter... matters... a LOT. I'd also say the timing was especially aspirational. Not only did we do the entire project in less than 7 months, with a team heading out the door, but we went live right as AI Overviews started expanding into commercial queries. So on top of normal migration turbulence, organic traffic was getting absorbed by a feature that didn't exist when we started the project. By October, four months in, we had recovered 21% of lost traffic. Not bad for going live during a confluence of change. One year on, traffic has stabilized and we're seeing a 41% increase in visits from LLMs. As we adapted to the new search landscape with increased structured content, clean IA, and citation-friendly architecture because we saw where discovery was heading. Our ability to personalize experiences on the site has also been a win. We have 6 use cases live on the site right now, and those experiences are converting at 10x the rate of non-personalized pages. Re-platforms are never fun. Traffic dips are inevitable. And you're always going to have an oh shit moment, but if you use the migration to rethink how the site is built, not just what it looks like, you come out the other side with something better than what you had. A year later, I'm proud of what the team built.
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Paige O'Neill liked thisPaige O'Neill liked thisSo, what do I think of #CannesLions after day one? Well, it’s part insanity, part inspiration, and a whole lot of perspiration. With temps climbing well into the 90s, there was no escaping the heat. Well, that’s not entirely true. I spent part of the day in the #Sitetour recording Carpool Cannes Conversations with some truly amazing leaders. With the aircon on full blast. Look for episode one dropping later today from the Sitecore handle. I also managed to spend time in some of the best beach houses and off-Croisette getaway spots, from Microsoft's CMO AI innovation session led by the inimitable Alysa Taylor; to Deloitte Digital at Journal House for a fascinating conversation with Louise McEwen, CMO of McLaren Racing, and Scott Mager, CMO of Deloitte; and finally to WPP's terrace garden for a fantastic meeting with VML. And this was only day one. Throw in a few customer conversations and a celeb sighting or two. Psst...I saw my good friend Hoda again, and then happened to see Tiktok legend Keith Lee. Onto tomorrow!
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Paige O'Neill reacted on thisPaige O'Neill reacted on thisThis week I was honoured to receive the The Australian Financial Review Women in Leadership Award in Technology & Telecommunications. I've never had a neat career plan. I've had a bias toward learning, challenge, and saying yes to the less obvious path. Study law, end up in finance. Move into Strategy. Move to China with a baby as a first time CFO. Join a publicly listed icon of New Zealand's tech sector. Move to Australia during covid. Each time, the risk was worth it. This recognition belongs to the teams I've had the privilege of leading across every chapter of that journey. From Fletcher Building to Trade Me to MYOB, and now to the extraordinary people at Culture Amp who show up every day to build something genuinely meaningful. We're at a significant moment in the world of work, and I couldn't be more energised by what we're building together. Thank you to the AFR and the Women in Leadership community. To every woman earlier in her career who was told the path wasn't clear: keep going. The right path rarely is. That's the point.
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