Mindshare

2026 and beyond: What’s hype and what’s worth betting on? 🤔 When every month touts a new AI innovation and welcomes the-one-perspective-you-NEED-to-know, understanding what's actually worth paying attention to can be the biggest obstacle for marketers. At Cannes Lions International Festival of Creativity, we asked the straight talkers from WPP Media, The Goat Agency and Purple Goat Agency where their Hype Compass is pointing across search and influencer marketing. They're your guides - volume up! ��� 🤝 Katelyn Taylor, Global Head of Search, WPP Media 🤝 Tom Cornish, Global VP, Group Solutions, The Goat Agency 🤝 Dom Hyams, Global Client Director, Purple Goat Agency #WPPMediaCannes #WPPCannes

WPP Media is the most awarded media group at Cannes Lions International Festival of Creativity for the second consecutive year 🦁🏆 As the sun goes down on an unforgettable week, we’re proud to share that our incredible clients were awarded 70 Lions, including four Grand Prix trophies and 16 Gold Lions. 19 different client brands received Lions for WPP Media-credited entries, with Unilever, Nestlé, and The Coca-Cola Company the most awarded with 25, 10 and five, respectively. Together, we put creativity, ambition and effectiveness centre stage, and this recognition is a testament to the industry-leading work done by WPP Media teams on behalf of the world’s leading brands 🩵 Brian Lesser, Global CEO of WPP Media, said: "We are privileged to work with clients whose vision and willingness to push boundaries makes wins like these possible. We’re deeply grateful for the trust our clients place in us to bring their ideas and brands to life with audiences and communities all around the world. "These results are a powerful testament to their vision, the creativity and innovation of our teams across WPP, and the essential role of media in our industry." More on our success story 👇 https://lnkd.in/ga7eGfDd

Four is the magic number ✨ Cannes Lions' penultimate ceremony has us celebrating even more recognition for our clients, with a fourth Grand Prix Lions added to the trophy cabinet 🦁🏆 A huge congratulations to AXA en France & AXA for their Grand Prix win with Wavemaker. It's fantastic to see recognition too for Unilever, Mars, Tiffany & Co., Netflix and Visit Sweden, and also to EssenceMediacom, Initiative, Jungle Media, Media Futures Group, Mindshare, OPENMIND (part of WPP Media), TANK Worldwide, T&P, Wavemaker, WPP Media and Unite – WPP's LGBTQIA+ Community. Stay tuned - the week's not over yet 👀 🏆 AXA France & AXA in Creative Effectiveness Lions wins one Grand Prix and one Gold for Three Words with Wavemaker 🥇 Dove Hair & Unilever win a Gold Creative Strategy Lion for Dove r/eal reviews with Mindshare 🥇 Pedigree & Mars win a Gold Creative Effectiveness Lion for Pedigree Caramelo with Mindshare 🥇 Tiffany & Co. & Netflix Brand Creative Studio win a Gold Luxury Lion for Tiffany & Co. x Netflix's Frankenstein with Wavemaker 🥇 Visit Sweden wins a Gold Creative Strategy Lion for The Swedish Prescription with WPP Media #WPPMediaCannes #WPPCannes #CannesLions2026 Cannes Lions International Festival of Creativity

Another day at Cannes: out of office, very much out and about 🫡 I’m Samuel Maxfield and I’m spending my first Cannes Lions taking you on a BTS tour of the fest, one event and one merch bag at a time. Today: Brand Beach, a stop at Reddit, Inc. Deli, and two panels on where the big wins are for brands (*cough* the icon Mary Earps MBE makes an appearance *cough*). #SamAtCannes episode two out now👇

The most unmissable mic moments from day two at Cannes Lions 🎤 Mary Earps MBE joined us at the WPP Rooftop and we tackled what the biggest plays are for brands right now in women's sports, and served up at the Reddit, Inc. deli was how brands can win big in fandoms and communities 👇

Day two of Cannes Lions calls for two Grand Prix victories 🏆🏆 Momentum is growing in the Palais and we're proud to celebrate more successes for the unforgettable work our clients, partners and teams have brought to life. A special congratulations go to adidas and EssenceMediacom on picking up two Grand Prix, and brilliant to see Media Futures Group, Mindshare, T&P, Wavemaker and WPP OpenMind recognised too. 🏆🏆 adidas wins Grand Prix in Entertainment Lions and Entertainment Lions for Music for Original Forever with EssenceMediacom 🥇 Coinbase wins a Gold Entertainment Lions for Everybody Coinbase with Wavemaker 🥇 IKEA wins a Gold Industry Craft Lions for Hope with EssenceMediacom

Cannes - no fluff, just the good stuff. A first day on the ground 🫡 Meet Samuel Maxfield, the myth, the moment behind WPP Media's social media channels (yes, I'm Sam and these are my words). 2026 marks my inaugural Cannes Lions and this week I'll be dishing up an exclusive BTS look at the festival. Day one: Google Labs, performative beachside emailing and finding ways to stay cool in the heat. #SamAtCannes episode one 👇

Global advertising is entering a new chapter, and the regional dynamics playing out tell a bigger story than any headline number 📈 The growth stories and what we're watching in 2026: 🌎 LATAM (+13%) The fastest-growing region. Brazil benefits from a World Cup bump and retail media growth jumps to +43.1% in 2026 🌎 North America (+11.6%) The engine of global growth, ecommerce and the AI boom are masking weakness elsewhere in the ad economy 🌍 Europe (+6.9%) Most exposed to the energy shock, offset by inbound advertising from Asia and a shifting EU competition policy 🌏 APAC (+6.7%) China's ad market holds up despite soft domestic consumption, boosted by export marketing globally. India remains the fastest-growing major market over the next five years 🌍 MEA (+5.6%) A pre-war forecast of high-single-digit growth trimmed to mid-single digits; recovery expected in 2027 Global ad spend continues to grow, but the regional divergence is widening. See the full world view in our This Year Next Year forecast 👇 https://lnkd.in/gm3cm2cX #ThisYearNextYear #TYNY

Fresh from the Cannes stage and cutting through the noise 🎤 Leaders from WPP Media and beyond had their mics well and truly on at day 01 of Cannes. Here are just some mainstage moments worth remembering 👇 Google and WPP Media present: Building Intelligent Growth in the AI Era 🗣️ Giuliana Coli, VP, Global Strategic Partnerships, WPP 🗣️ Buzz Hays, Global Market Lead TMEG Industries, Google 🗣️ Richard Hartell, Global Chief Innovation Officer, WPP Media StackAdapt and WPP Media present: How to Leverage Audience-led Marketing in B2B 🗣️ Katy Maloney, Global Managing Partner, B2B, WPP Media More to come on WPP's Cannes site 👇 https://lnkd.in/gKBhPTDB #WPPMediaCannes #WPPCannes #CannesLions2026

Day one marked an incredible start to Cannes Lions 2026 🦁 With the week just getting started, we're celebrating outstanding recognition for some of our most unforgettable campaigns. A huge congratulations go to our teams, clients, and partners for bringing to life game-changing, culture-shifting work. A special congratulations to our Gold and Silver-winning teams, and to EssenceMediacom, Mindshare and WPP OpenMind for additional recognition. 🥇Coca-Cola and The Coca-Cola Company win a Gold Outdoor Lion for The Last Coke in the Desert with EssenceMediacom 🥈Persil and Unilever win a Silver Outdoor Lion for It Starts Outside with Mindshare 🥈Vaseline and Unilever win a Silver Creative B2B Lion for Vaseline Originals with WPP Unite #WPPMediaCannes #WPPCannes #CannesLions2026 Cannes Lions International Festival of Creativity