Branch

Did you know it's International Podcast Day?! 🎙️ 🎧 What better time to tune into How I Grew This -- THE podcast to explore the real stories around digital growth. We've featured growth leaders from Venmo, Blue Apron, Gamelight, Simplii Financial, and many, many more in our 130+ episodes. (And tomorrow we've got a brand new episode dropping!) You can tune in here 👉 https://howigrewthis.com/ And tell us - what are you listening to lately? 😃 Amanda Vandiver Adam Landis

CTV ad spend is expected to hit $38B in 2026, and 62% of marketing leaders now hold CTV to the same performance standards as paid search or social. But confidence in CTV’s impact still often rests on proxies, modeled data, and view-through assumptions—not a verified path from impression to conversion. So how do you close the gap? Our new CTV Measurement Playbook breaks down three plays for turning CTV into a truly accountable performance channel: → Measure CTV with performance-channel rigor → Match every screen to one household → Connect every buying partner to one measurement layer Download now 👉 https://lnkd.in/gpGmJ3qa

72M installs from your ad network. 2M verified installs in your MMP. So… where did the other 70M go? 👀 The answer isn’t necessarily that your MMP is missing data. Attribution windows, duplicate claims, bad engagement, and fraud can all shrink the numbers before an install gets verified. We break down exactly what’s happening — and why the number you can trust is the one that survives the subtraction. Check it out 👉 https://lnkd.in/gTEmGat4 Jen (Vasser) Schoell

Marketers have spent years learning how to win on search. Now, everyone is doubling down on conversations. As paid advertising comes to ChatGPT, there’s an opportunity to connect it all: organic discovery, paid acquisition, and what happens after the click — even when the journey moves from ChatGPT to web to app or across devices. That’s exactly the kind of messy, cross-platform journey Branch is built to capture. We’re excited to partner with ChatGPT Ads, bringing measurement and deep linking to the ecosystem. Find out how we’re helping marketers gain an edge: 👉 Read the blog: https://lnkd.in/gK9jVhyG 👉 See the news: https://lnkd.in/gDQaqvdM 👉 Talk to our team: https://lnkd.in/gb7AnUFT OpenAI

Streaming ad spend keeps climbing, but how can you actually measure what it's driving, and where do you start? 💸 We've corralled a panel of industry pros on the topic to share: 🔎 Perspectives on the state of CTV today 🗺️ A practical roadmap for integrating CTV into your performance marketing strategies 🤝 How to evaluate vendors to help you measure impact of CTV campaigns Don't miss this one! https://lnkd.in/gtXb7mYq Martha Ann Pavoni Mark Menery Alexei Moltchan Amanda Vandiver

We asked 455 marketing and growth leaders across North America, EMEA, and APAC which channels are most on their radar when it comes to ad fraud vulnerability. 📢 Paid social ranks first (unsurprisingly) in NA, EMEA, and APAC alike, landing at 28%-29% across all three regions. Our report shows that display and programmatic show a bit more regional variation, though: NA and EMEA respondents are more concerned (19% and 17%) than those in APAC (12%). CTV concern runs highest in APAC at 11%, compared to NA (6%) and EMEA (8%). Take a more in-depth look at this, along with stats on confidence in detection tools, how AI is making fraud harder to detect, and how marketing leaders are responding 👉 https://lnkd.in/gXmURNeD

Ads in Apple Maps, how Siri's starting to know you better than you know yourself, Meta's new protections for your teens, and why retailers need to be sure they're uploading product feeds into ChatGPT. Get the lowdown on all of it plus what's working the best lately in LLM optimization in this month's Mobile Growth News! (And subscribe while you're at it) 👉 https://lnkd.in/gvncYmV Amanda Vandiver Adam Landis

Nearly 1 in 5 paid app installs is being counted — and billed — more than once. 💸 Branch analyzed 105M+ paid install claims and found that nearly 20% had multiple claims attached to them. When every ad network gets to call an install their own, you need a neutral referee to sort out who actually gets the credit. That’s where an MMP comes in. See what duplication is really costing mobile marketers — and the other hidden taxes eating into your UA budget. Read the report 👉 https://lnkd.in/gYNaiFbc Check out the summary blog 👉 https://lnkd.in/gYfVTm4S Talk to us 👉 https://lnkd.in/gJ82VQNt

What does it take to turn a retail app into a true growth engine? For DICK'S Sporting Goods, it’s not about making the app another place to shop. It’s about making it the hub of the entire athlete experience. 🥇 From app-exclusive offers and viral moments to in-store QR codes, web-to-app, email, and social, DICK’S has built an omnichannel acquisition strategy designed to turn downloads into lasting engagement. Matt Walker, Director of Product & Design Mobile Apps at DICK'S and Branch CEO David Karnstedt will talk through how it all comes together live at App Growth Summit® San Francisco next week! Interested in registering for App Growth Summit? Head here 👉 https://lnkd.in/gfvvFTXA

What if privacy and performance marketing in healthcare aren’t actually at odds? 🤼♂️ Too often, marketers are told they have to choose: protect patient privacy or get the data and measurement they need to drive growth. But that’s a false choice. In the latest episode of How I Grew This, featuring Ours Privacy co-founder Jessica Holton (fresh off of Series A funding!), we dig into what it looks like to put privacy first without putting performance on the back burner, and how healthcare marketers can build smarter, more sustainable growth strategies as the privacy landscape continues to evolve. https://lnkd.in/gMk4aCBN Amanda Vandiver Adam Landis