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🧄Ian Garlic 🧄 shared thisHere's some simple, powerful success advice I received from a Billionaire. I learned a lot about and from people being a bartender. I really enjoyed it. I moved to the top of the bartending world while starting my real estate career in NYC. Jean Georges was a 3 star michelin restaurant (now 2..) on Columbus Circle. It was a hotspot. My regulars were mega stars, the movers and shakers and New York's most powerful. One of my bar regulars at was a billionaire. Great Guy. This was 20 years ago when "Billionaire" was a LOT less common. He could have anything. Go anywhere. Probably take a helicopter to work. One day he asked, "Want to know my biggest luxury?" I was thinking penthouse, driver, private plane. "Ian, my biggest luxury is that I can walk to work." That stuck with me. We're going to work if we want to be successful. Passive income, a business that runs and scales itself, is mostly BS. The nicest "lifestyle" businesses I know? Those owners still work. Billionaires become billionaires because they work. Some luck, some tough choices, but they work. So the goal isn't to escape work. It's to design it. How you work. What you do. Who you do it with. Where you do it. I could never sit in a cubicle, so I designed my work around the lake. My dock is my office (weather permitting). I feel so successful doing my work there. Here's the part most people skip: in a service business, you get to decide what you actually do all day. Hate social media? Many of our clients haven't posted or shot a video in a year. Love the office? Keep it. Love leading people? Lean in. Hate having lots of employees? Keep it lean I love building systems and high-level strategy. I hate meetings and arguing to sell people on marketing. So I built my work around being wanted, not convincing. Work becomes a luxury when you design it that way. You need to set goals of how you work, who you work with, and how much you charge. Those are MUCH better goals than just. "Scale" or "More" July is a good time to reorganize, rethink and set a path for the year to come. You have space to think. And you're probably doing some things you want to do more of. Install your luxury and fulfillment in your work. Success will happen everyday, not someday. I'm launching a tool to clarify that for you, and keep you on path, and match up with the clients that fulfill your goal. Comment Goals to be on the waitlist.
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🧄Ian Garlic 🧄 shared thisA little over ten summers ago I realized I want to be able to see the sunset on the lake every day for many reasons I'll explain. It was on a list of goals I had when we were looking for a new house. I now have over 10,000 sunrise and sunset photos. The sunsets vary but amazing ones like yesterday leave me in awe. Florida sunsets are some of the best because of all the clouds and storms we have. Of course, having the sunset reflected on a lake is incredible. But it's more than that. It reminds me of the wonder of nature, of life and how small many of the "problems" really are. I reflect on the day that was. I reflect that I have only so many sunrises and sunsets. I try and savour each one, savour each day. I've missed my "scale" goals many times in the 17 years we've been in business. But I've made sunsets, and the enjoyment of them, a priority. Scale and sales goals should FEED our lives, and the lives of those around us. Not BE our lives. July is my month of planning. I have new business and marketing goals, but also new life and lifestyle goals. Too many people believe they must "scale" to ONE DAY, to sit and watch the sunset, or read a book on the beach, or go for hikes everyday with friends. Too many people say "One day I'll have the freedom to..." You can ask anyone, I'm not a "4 hour work weeker." I work a lot. I installed in my life the things I really wanted, things that fulfill me. More leads, scale, and sales do not guarantee happiness. They should not be our end goal. They enable them. You can have them enabled sooner. You just need to take some time to decide. Don't wait on setting those goals. I'm reminded of my favorite quotes from Yogi Berra: "If you don't know where you are going you'll end up there every time" Don't wake up with leads and scale that you hate, or worse, trap you. I've seen many people "end up there". I know I have. Take this Summer to know YOUR real goals, what your work is feeding right now. Summers allow for exploration and discovering things. Summers allow us to look at goals holistically, find the things we want in our life. Set those as part of your goals, and then aim your business to serve them. Even if it's not YOUR business. You only get so many sunsets. Set some goals. Install enjoyment in them NOW. P.S. I have a goal planner but am building an agent that would help you further define them. Let me know if either interests you.
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🧄Ian Garlic 🧄 shared thisHappy (Half) New Year. Just because January starts the year doesn't make it the best time to plan it. In fact, January may be the worst time. December is parties, family, shopping, end-of-the-year cleanup. Then January 1 hits and everyone's ready to go: the new marketing plan, the divorce filed, the estate plan done, the big project finally moving. If January 1 is also when you start thinking about your goals, marketing, and strategy, you're already behind the eight ball. We're halfway through the year. Things are quieter. We have room to think. I was driving my son Max to camp this morning and Starbucks was empty. In Florida, everyone's already leaving for July 4th weekend. So use it. Not for "more leads." Not for "scale." Ask yourself: - What kind of clients do I actually want? - What work - What needs to be in place before Labor Day? - What strategy will have those clients pre-sold when they call? For service businesses, YouTube should be part of that answer. Your prospects research you on Google, ChatGPT, and other AI tools, then go to YouTube to spend real time with the experts they're considering. That's how a lead becomes a pre-sold client. It's my Fish in the Barrel strategy, and AI is amplifying it. More and more, our clients are saying, "I was recommended by ChatGPT." All month I'll share the tools I use to set better goals and build the strategy behind them. By the end of July, I'll show you some new tools we've built to make it happen faster. Comment "happy new year" and I'll add you to the list to access some free and paid tools. I'll also you some tips on the highest leverage youtube and ai search strategies I'm seeing happen right now.
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🧄Ian Garlic 🧄 shared thisImportant post from Bruce Gerstenfeld, CPA, MBA, CTC, PFP Scale and security are often mistaken for one and the same. Business owners so often chase leads that dont lead to profit, and often the opposite direction. I've seen so many build a 7 figure trap, thinking it will lead to freedom.🧄Ian Garlic 🧄 shared thisA phrase I’ve been thinking about lately is this: Build a practice that lasts. Not just this year. Not just until the next growth milestone. Not just until the owner burns out. A practice that lasts. One that continues serving patients, supporting its team, and creating opportunities for years to come. When people talk about success, the conversation often centers on growth. More patients. More revenue. More locations. More clinicians. Growth can be a wonderful thing. But I’ve come to believe that longevity is the better goal. A practice that can weather challenges. A practice that isn’t dependent on one person doing everything. A practice that gives the owner confidence in the future. A practice that supports the life they want to build outside of work. That’s the kind of success that interests me. Not the biggest year. The ability to keep doing meaningful work for years to come. What does a practice that lasts look like to you? 🧄Ian Garlic 🧄
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🧄Ian Garlic 🧄 shared thisIf you're a professional in Central or South Florida, Ms. Esquire is an amazing group to build a powerful network of great people like Lori Dean. Oh and they did over $20million in business last year. Despite the name, You have to neither be a Ms, nor an Esquire to join. Each chapter has The leaders Rahysa Vargas Esq. and Trisha Widowfield bring in a a LOT of education and personal development, which makes it unique. Im giving the presentation in West Palm on Tuesday at 12:30pm My clients are landing $100K+ deals using the latest in YouTube and ChatGPT. I'm going to show you how. Comment if you want details.🧄Ian Garlic 🧄 shared thisI love representing Brown & Brown /PRSG Insurance at these events!Today’s Ms. Esquire networking lunch did not disappoint! We had an amazing speaker, Ian Garlic, whose presentation on the power of video testimonials and authentic storytelling was both informative and inspiring. I can’t wait to read the book! Ms. Esquire 🧄Ian Garlic 🧄
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🧄Ian Garlic 🧄 shared thisYour About Us page is the second most-visited page on your website. If someone is going to your About Us, they're interested. That's a buying question: "Do I like this person?" This page should be optimized like a sales page. And who's best to talk about you? Your customers. Put case stories on your About Us page. Not a paragraph about when you started the company. #website #aboutus #conversion #casestory #websiteoptimization
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🧄Ian Garlic 🧄 shared thisDebbie Allen sells $100,000 consulting packages on stage. How? She identified her ideal customer and interviews them constantly. When she sells a package, she interviews them THROUGHOUT the engagement. Now she has amazing content, AND she can tell the story perfectly. Telling stories is a skill. You practice it. Over and over. Until it's second nature. #stageoffer #highticket #consulting #storytelling #casestory #100K
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🧄Ian Garlic 🧄 shared thisWalt Disney had a secret window where he would sit and watch his customers. He stood in line at Disneyland. He noticed that when someone bought a hot dog, they threw away the wrapper after about 30 paces. So he put a trash can every 30 paces. That obsession with the customer story? It's even more important now. #waltdisney #customerresearch #storytelling #obsession #casestory
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🧄Ian Garlic 🧄 shared thisAI is not a search engine. It's a problem-solving engine. When you have case stories that tell the same problem you solve, in multiple places, AI starts recommending YOU as the expert. A testimonial won't do it. AI doesn't know who that person was or what their problem was. But a case story? AI has context. It knows your ideal client. It matches the problem to your solution. #aisearch #casestory #AImarketing #expertpositioning #searchengine
🧄Ian Garlic 🧄 replied to a comment
6h
Noel Andrews that’s an amazing photo. I need to come to London again.
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🧄Ian Garlic 🧄 liked this🧄Ian Garlic 🧄 liked thisOne of my regular lines is "I don't talk "SMACK" about other CPAs/tax professionals, but I will point out when I see a mistake. This morning while reviewing the 2025 tax returns of a potential client, I see that a CPA based in NEW YORK CITY missed BOTH the MCTMT and the UBT as the taxpayer earned more than $100k from self-employment - exactly one of the issues I discuss in this video, enjoy and Happy Birthday USA!!!!
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🧄Ian Garlic 🧄 liked thisOlena Tieriekhova is a true artist, and Cosmo wouldn't be nearly as fun and interactive without her.🧄Ian Garlic 🧄 liked thisMeet Cosmo, my entry for the Contra × Rive Interactive Character Challenge. Cosmo is the AI mentor I animated for CodeSignal. My role on this project was bringing this cute corgi to life using Rive. He celebrates your progress and gives feedback when your answer isn't quite right. Depending on the situation, he can be playful and funny, sad or disappointed, thoughtful, or full of energy. I created a system of expressions that can be mixed and matched with hand gestures to form many different combinations. This allows Cosmo to feel less predictable and react naturally to the user's actions in any situation. To keep the runtime lightweight, I created different rigs for different poses and used the same facial animation library for all of them. • 36 reusable facial expressions • 10+ animated poses • Reactions to user answers, learning progress, and achievements • Mix-and-match facial expressions and gestures for more varied feedback • Light and dark mode support with runtime colour switching • UI animations • Day Streak animation I hope you enjoy getting to know Cosmo as much as I enjoyed bringing him to life 🥰 Huge thanks to the incredible team at CodeSignal for the collaboration 🤩 #Rive #RiveAnimation #MotionDesign #CharacterAnimation #InteractionDesign #RiveChallenge #Mascot #Animation #DataBinding #InteractiveApp #MascotAnimation
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🧄Ian Garlic 🧄 liked this🧄Ian Garlic 🧄 liked thisI offered a founder $2M cash for a percentage of their company last year. The business was strong: great work, strong clients, real momentum. But there was one major issue. 80% of the revenue came from two clients, and almost every new sale came directly through the founder. That may look like momentum from the inside. To a buyer, it looks like concentration risk and founder dependency. If you’re building to sell one day, your job is not just to grow revenue. It’s to build revenue that can survive without you.
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🧄Ian Garlic 🧄 liked this🧄Ian Garlic 🧄 liked this🥒I'm playing PICKLEBALL...while dressed as a GIANT PICKLE. This is what happens when you say "I'm in for whatever." Cvent CONNECT is gonna be wild...and here is how you can see the sessions for 👉FREE!! (here...) First what is Cvent CONNECT? Cvent CONNECT is where event marketers (and event profs) go to steal their best ideas for the next 12 months. It is July 13-16! Basically it's Comic-Con for the event world but somehow I will be the only one in costume. READ THIS PART!! Cvent CONNECT has a 🔥FREE virtual pass🔥🔥 and the marketing content is loaded! You can join in on all this stuff (and way more!) 👉👉Right here: Get your FREE virtual pass: https://lnkd.in/eGCiRda3 NOW...Here is some of the stuff you can be involved with for FREE! I'll be on the MAIN STAGE talking about: 🎤 How Modern Marketers Win Mindshare Across Buying Committees The sessions I'd be watching if I weren't busy making terrible life decisions: 🔥 How Goldcast turned webinars into a $19M+ pipeline machine 🤖 AI-powered events at scale! 📈 How to turn event signals into real pipeline! 🧠 Daniel Murray from The Marketing Millennials SHARING his SECRETS! 👀 Plus the opening keynote. RUMOR is there's a BIG announcement you won't want to miss. Seriously... it's free. And if you're in Nashville... Please come say hi. I'll be the guy in the pickle costume. And if this is the end of my career it has been nice knowing you. #cvent #cventpartner #cventconnect
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🧄Ian Garlic 🧄 liked this🧄Ian Garlic 🧄 liked thisTime and again, I come away unsurprised at the power of in-person events. Yesterday was no different. Agency Hackers gathered in New York for two very different, equally memorable gatherings. One was a thought-provoking conversation about the real challenges agency owners face right now. The other let us laugh at ourselves at agency comedy night. I find it slightly sad — and genuinely funny — how the trauma of agency life produces some of the sharpest, darkest-humored creatives you will ever meet. I also got to meet an industry hero of mine in person, Jody Sutter, a highlight I did not see coming. Meeting her and a handful of amazing new friends did not disappoint. The afternoon circled one theme I coach on constantly: the agencies that win are not the ones chasing the newest tool. They are the ones who are simply less fragile. Here's what I brought back to Jersey with me: We got to see Karl Sakas on both stages, the serious track and the comedy one... His serious track got me thinking about my own clients. He pushed the room to ask what would actually break if a key leader walked out tomorrow. In my experience, that fragility rarely announces itself. It hides in unclear ownership, in decisions that stall until one person weighs in, and in work that only moves when a specific name is attached to it. If your agency runs on heroics instead of roles and systems, you do not have a growth problem, you have a design problem. Harv Nagra from Scoro made the case for consolidation. You cannot make confident decisions about a business you cannot clearly see. When your operation is scattered across disconnected tools, the cost is not messiness, it is blindness. Tim Smith from Chemistry Agency talked about silos. The problems agencies face today do not arrive sorted by department. They arrive tangled, and an org chart built for yesterday's shifts cannot hold them. LaDawn Penigar-Mitchell and Hannah Cantrell from Koto reframed hiring: the question is not whether someone is good at the job, but whether they will be good at it inside your specific culture. And it is okay to turn people away early and save everyone's time. Tiffany Molloy from DOT & Company brought us back to the clients already in the building: your warmest opportunity is not a cold prospect, it is the relationship already sitting in your inbox. If you are not talking to your clients, you are quietly inviting someone else to. Then 15 of us broke bread over Thai food and kept the conversation going long past the last session. That dinner is where the real relationships deepen. I am grateful to Ian Harris and the Agency Hackers team, and to E2M and Scoro for making it all happen. Here is the question I am going to noodle on: if you cleared every fire off your desk tomorrow, would your agency keep moving forward, or quietly wait for you to come back?
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🧄Ian Garlic 🧄 liked this🧄Ian Garlic 🧄 liked thisThe ODITI x Golden Goose World Art Tour continues in London. For its latest stop, Golden Goose partnered with ODITI and London-based artist Charlotte Rose, transforming the Mount Street store into a shared creative environment. Known for her distinctive fusion of art, fashion and contemporary culture, Charlotte Rose reinterpreted the collaboration through exclusive limited-edition posters. Throughout the evening, #CoCreation moments and hands-on interactions invited guests to step inside the artistic process, experiencing each piece come to life like a unique artwork. #GoldenGoose
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