Zillow Rentals

Today’s highly digitized multifamily environment churns out an overload of fragmented data from a wide range of disconnected dashboards, reports, and spreadsheets. If rental marketers could more easily synthesize their data, they’d better understand what drives leasing activity and where their properties excel or fall behind. In this article, we're sharing rental marketing reporting and analytics capabilities that multifamily operators told us they want, and how we’re incorporating them into Zillow’s all-new reporting and analytics platform: https://lnkd.in/eGMW29a6

Share with a property manager who can relate… We’re doubling down on tools and marketing to help you keep up – and keep leases moving.

🚨 This is your last chance to secure Launch Pass pricing for Unlock by Zillow Rentals! What can you expect at Unlock? - A deep dive on geographic resets, concessions, and supply signals — translated into strategy that you can act on - Insights on AI-powered search — learn what AI actually reads, rewards, and ignores in your listings - What's broken, what's working, and what nobody else wants to say, from the most credible voices in the industry Get your ticket here: https://lnkd.in/eZMmRu76

Today, we released findings showing that renters who engage with AI Assist, the EliseAI-powered AI leasing agent embedded in Zillow Rentals listings, are on average 43% more likely to apply for an apartment 📈 Alongside the 43% boost in application rates, renters who engaged with AI Assist were: ⬆️ 19% more likely to book a tour ⬆️ 24% more likely to sign a lease AI Assist is available to Zillow's multifamily partners with more than 450 units in their portfolio at no additional cost. Learn more and see the full results: https://lnkd.in/e2nCHhu6

For millions of Americans, renting is the smarter financial choice. Our new research shows that in markets like San Francisco, San Jose, and New Orleans, renting beats buying over the entire 30-year horizon. In Seattle, Austin, and LA, buyers don't break even for 17–20 years. That's the reality for tens of millions of renters in the country's biggest markets. Because of this, more of today’s renters are renting by choice — not just waiting for the opportunity to buy. Read the full research here: https://lnkd.in/gHFxBnvg

The best time in Seattle at our annual Zillow Rentals Advisory Board retreat! This retreat isn’t just an annual meeting but rather our chance to hear directly from the partners shaping the future of the rental industry. The conversations, insights, and big ideas we take home from this retreat are what help us keep building toward the most integrated rental ecosystem in the industry. Grateful for the partners on our Rentals Advisory Board who bring the candor, expertise, and vision that help shape what's next for Zillow 💙

Most people know Taylor Morrison as a homebuilder. What's buried in the Berkshire acquisition news from this week is they also run thousands of build-to-rent units through their Yardly brand. Berkshire is paying ~$8.5B for a homebuilder and a serious rental housing business. Zillow Research dropped today that adds a ton of context to why this deal makes even more sense. In Seattle, Austin, LA, and across the Bay Area, renting beats buying financially for somewhere between 17 to 30 years. These are some of the biggest, most in-demand rental markets in the country. The people living there aren't waiting to buy - a lot of them are just making the smarter financial call. Great insights throughout and the full research from our economic research team, linked here: https://lnkd.in/gEkrqFDn #RealEstate #HousingMarket #Rentals

30 days until Jeremy Scheck moves back to the U.S. from Spain for grad school! Since he's searching for his next apartment from another country, he's been spending his time on Zillow Rentals utilizing all the filters, 3D tours, and listing photos to find his new place in Ithaca 💙

A renter finds an apartment they want to tour, they submit their contact information, and then wait for someone to call them back - this is a great example of the friction in renting I discussed with RISMedia last week. Fixing it might not feel transformational but it ruins conversion every day.  The team has been pushing solutions and we have now doubled the number of touring providers integrated with Zillow Rentals. Now more renters can book a self-guided, virtual, or in-person tour instantly, directly from our listings. No phone calls. No unanswered emails. No waiting. The data backs it up: renters who book an instant tour are more than three times as likely to sign a lease. Properties using it see a 6.8% higher lead-to-lease conversion rate. The best tool in your stack won't matter if a renter can't book a tour when they want and how they want, directly from Zillow on a Sunday night. #Rentals #PropTech #PropertyManagement https://lnkd.in/gWq3Tehf

Today, we’re announcing the expansion of our Instant Tour Scheduling feature, doubling our network of integrated touring providers from 8 to 16 📈 On more Zillow listings than ever, renters can book a self-guided, virtual, or in-person tour instantly, with real-time availability and no back-and-forth. Zillow's internal data shows that renters who book an instant tour are 3.4 times more likely to sign a lease than those who submit a standard inquiry, and properties with the feature enabled see a 6.8 percent higher lead-to-lease conversion rate compared to comparable buildings without it. Learn more here: https://lnkd.in/g63ZDJFp