The AI Fabric for the Next Era of Media and Entertainment

Next‑gen AI that evolves how audiences watch, listen, and engage.

    Introduction

    Enabling Intelligent Media Pipelines and New Business Models With AI

    The media and entertainment industry is entering a new era, where every signal is software‑defined and AI‑powered. The NVIDIA Media2 fabric brings together IP‑based video workflows, accelerated compute, and AI services to modernize how media is created, produced, distributed, and monetized. It enables media teams to run AI directly within live and file‑based pipelines—supporting tasks like analysis, creation, enhancement, and personalization—in environments ranging from control rooms and venues to streaming services, edge deployments and the cloud.

    As media companies modernize their infrastructure to meet streaming‑first audiences and real‑time demands, AI is no longer an add‑on—it’s core infrastructure. NVIDIA delivers the accelerated computing platforms and AI software that power this transformation, enabling scalable, real‑time media experiences at global scale.

    NVIDIA AI for Media Brings Real-Time Intelligence to Broadcast

    Media companies use AI across live production, sports, news, and streaming to unlock insights, verify authenticity, and enhance and localize content—without disrupting workflows.

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    Use Cases

    Discover How the Media and Entertainment Industry Is Using AI

    Film and TV

    Intelligent content creation and data analytics for film and television.

    The world's top film and television studios use NVIDIA technologies to power the most advanced, visually rich feature films and TV shows ever made. Now, discover how NVIDIA is accelerating time-to-revenue with generative AI, data analytics, and hyperpersonalization for streaming services, movies, and television shows.

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    Film and TV
    Courtesy of LucasfIlms

    Live Media and Sports

    AI for live media and sports.

    NVIDIA offers the most advanced AI platform for the live media and sports ecosystems to build emerging solutions across production, personalization, and operations. These solutions empower broadcasters, sports leagues, and streaming platforms to scale audience engagement, expand content reach globally, and streamline workflows from end to end.

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    Live Media and Sports

    Advertising and Marketing

    Build, deploy, and scale next-gen AI-powered advertising and marketing applications.

    The advertising and marketing technology ecosystem is undergoing a profound shift as generative AI, privacy regulations, and fragmented consumer attention upend traditional ways of planning, creating, activating, and measuring campaigns. In this rapidly evolving environment, brands, agencies, and advertising and marketing platforms are looking for infrastructure and models that can power high performance alongside more relevant, efficient, and measurable solutions at a global scale. NVIDIA equips AdTech and MarTech developers with full-stack infrastructure and software to build, deploy, and scale next-generation AI-powered advertising and marketing applications.

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    An abstract representation of AI-powered advertising and marketing technology, visualizing data analytics and creative campaign optimization.

    Game Development

    Driving new possibilities in game development with AI.

    Many AAA titles in the world were built on NVIDIA hardware. In addition to the NVIDIA GeForce™ brand tailored for PC gaming, NVIDIA’s full-stack solutions—from hardware for the workstation and data center to generative AI microservices—continue to push the boundaries of innovation for developers. Increasingly, game developers are making full use of NVIDIA’s tools and infrastructure to create groundbreaking and interactive games.

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    Game Development

    Success Stories

    Explore the Real-World Impact

    Learn from global leaders in media and entertainment about the impact of real-time graphics, AI, and high-performance networking.

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    News and Events

    Catch Up on the Latest Industry News

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    Generative AI

    Explore Generative AI Foundries with NVIDIA

    NVIDIA AI Foundry

    NVIDIA AI Foundry enables film and television companies to build custom generative AI models using their own data and expertise. Delivered as production‑ready inference microservices, these models power differentiated creative, operational, and audience experiences while protecting IP and accelerating time to value.

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    Large Language Models

    NVIDIA Nemotron is an end-to-end platform for developing custom generative AI—including large language models (LLMs), multimodal, vision, and speech AI—anywhere. Deliver enterprise-ready models with precise data curation, cutting-edge customization, retrieval-augmented generation (RAG), and accelerated performance.

    Explore Reasoning Models

    Retrieval Augmented Generation

    Build powerful generative AI applications that pull information and insights from enterprise data sources. Retrieval-augmented generation (RAG) is a technique for enhancing the accuracy and reliability of generative AI models with data fetched from sources external to foundation models.

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    Developer Resources

    Explore a hub of SDKs, resources, and news for developers working in the media and entertainment industry.

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    Resources

    Take a Deeper Dive Into Industry Solutions

    A New Frontier Era For Video Generation With NVIDIA Vera Rubin

    Runway is advancing next‑generation video creation with NVIDIA Rubin–powered infrastructure, bringing Gen‑4.5 to real‑time, long‑form, high‑fidelity production workflows. Running on Vera Rubin NVL72 enables longer, more detailed sequences for media and entertainment experiences. Together, Runway and NVIDIA are activating a new class of video and world models that open fresh possibilities for cinematic storytelling and virtual worlds.

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    Where Creativity Meets Real-Time Innovation—Industrial Light & Magic

    Artist Landis Fields from Industrial Light & Magic is reshaping modern storytelling with NVIDIA RTX PRO™ and real-time rendering in Unreal Engine. GPU acceleration and large memory footprints unlock faster creative exploration and sharper answers to the visual questions that define each shot. Hear how Landis is transforming production and next-gen virtual production pipelines.

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    Art Meets Innovation: Inside Pixar’s RenderMan XPU Revolution

    Pixar is pushing the boundaries of storytelling by using NVIDIA GPUs to accelerate rendering with RenderMan XPU. This technology empowers artists to handle larger, more complex scenes faster, transforming workflows and enhancing creative possibilities. See how this partnership helps bring Toy Story 5 to life with unprecedented rendering performance and artistic freedom.

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    Field Guide to Generative AI

    Explore the state of AI in entertainment, from new creative opportunities to ethical considerations.

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    Generative AI for Media and Entertainment

    Discover how NVIDIA solutions are enabling new ways to engage audiences.

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    How AI-Powered Holograms Are Reimagining Fan Experiences at the Big Game

    How are real‑time 4K holograms that look, sound, and respond like people changing fan engagement? Jia Li, co‑founder, president, and chief AI officer of LiveX AI, shares how human‑like AI agents bridge the digital and physical worlds—from greeting travelers at airports to guiding fans through fan zones and supporting wayfinding at major sports events.

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    How Snowflake Is Unlocking the Value of Data With Large Language Models

    In this episode of NVIDIA’s AI Podcast, host Noah Kravitz and Baris Gultekin, head of AI at Snowflake, discuss how the company’s AI Data Cloud platform enables customers to access and manage data at scale.

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    Through the Wormhole: Media.Monks’ Vision for Enhancing Media and Marketing With AI

    Lewis Smithingham, senior vice president of innovation and special ops at Monks, a global marketing and advertising company, discusses the creation of Wormhole and AI’s potential to enhance media and entertainment.

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    NVIDIA Developer Program

    Connect with millions of like-minded developers and access hundreds of GPU-accelerated containers, models, and SDKs—all the tools necessary to successfully build apps with NVIDIA technology—through the NVIDIA Developer Program.

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    NVIDIA Inception for Startups

    NVIDIA Inception

    Evolve your startup with go-to-market support, technical expertise, training, and funding opportunities.

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    NVIDIA Partner Network

    Help us inspire the next generation by joining the NVIDIA Partner Network (NPN).

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    Connect, Build, and Operate 3D Pipelines and Virtual Worlds

    Develop custom 3D pipelines and simulate large-scale, physically accurate virtual worlds with NVIDIA Omniverse Enterprise.

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    Build Session-Based Recommenders

    Streamline building a state-of-the-art session-based recommender pipeline with this new free hands-on lab.

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    Build a Video Search and Summarization (VSS) Agent

    Ingest massive volumes of live or archived videos and extract insights for summarization and interactive Q&A.

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    Take the Next Steps

    Explore Our Network of Partners

    Find the right solution provider, OEM, ISV, or cloud partner to help address your current business needs and achieve success in today's ever-changing markets.

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    NVIDIA Accelerated Application Catalog

    Explore a wide array of NVIDIA-accelerated applications, tools, and services built on NVIDIA platforms.

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    Request a Consultation

    Our experts can help your business unlock potential and unleash innovation.

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