𝗜𝘀 𝗰𝗵𝗮𝘀𝗶𝗻𝗴 𝗸𝗲𝘆𝘄𝗼𝗿𝗱 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗯𝗹𝗼𝗰𝗸𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲? 🛑 Every business wants to scale market presence and reach new customers. The traditional approach – building massive keyword lists and localising them to try to predict intent – only results in consumer noise that drowns out high-intent buyers. 📉 Manna Faldo, Global Paid Media Manager at Trustpilot, faced this hurdle when trying to scale in the competitive US B2B market. By adopting an AI-driven search strategy, Trustpilot moved beyond manual keyword mapping to discover high-value customer paths that were previously invisible. 🎯 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗵𝗼𝘄 𝘁𝗵𝗲𝘆 𝗱𝗶𝗱 𝗶𝘁 👉 Link in the comments #ThinkWithGoogle #B2BMarketing #GoogleAds #AI
Google Ads
Advertising Services
Mountain View, California 939,168 followers
The official page for updates, tips, and inspiration from the Google Ads team.
About us
The official page for product updates, tips, and inspiration from the Google Ads team.
- Website
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https://accelerate.withgoogle.com/
External link for Google Ads
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Mountain View, California
- Specialties
- Online Advertising
Updates
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Demand Gen is evolving fast – but how do you implement it? 🚀 The truth is, the best Demand Gen results aren’t magic. They happen when you combine AI-powered automation with strong, strategic inputs. We’re talking about high-quality signals, compelling creative, robust first-party data, and optimised product feeds. 👉 Check out this quick FAQ from Google answering your most common Demand Gen questions. 📌 Tip: Hit the "Save" button to come back to these insights. 💡 Learn more from Google experts in our upcoming session. 👉 Link in the comments. #GoogleAds #DemandGen #DigitalMarketing #PaidMedia #MarketingStrategy
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Google Ads reposted this
When a single YouTube creator pulls in a larger daily audience than the peak of game four, it’s time to rethink the traditional marketing playbook. From the Lumière Theatre to the Croisette, here’s what went down at Cannes last week 👇 💡 𝐓𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐢𝐭𝐲: We watched Google DeepMind Co-Founder and CEO Demis Hassabis take the stage to unpack how AI functions as a true creative assistant, partnering with filmmakers and artists to amplify authentic storytelling rather than replacing it. 🏖️ 𝐓𝐡𝐞 #𝐘𝐨𝐮𝐓𝐮𝐛𝐞𝐁𝐞𝐚𝐜𝐡: Traditional media walls have officially broken down. We featured panels showing how digital creators and athlete-storytellers are generating massive, high-trust communities that command daily viewership directly rivaling broadcast giants. 🏡 𝐓𝐡𝐞 𝐆𝐨𝐨𝐠𝐥𝐞 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐇𝐨𝐮𝐬𝐞: We stripped away the corporate boundaries to get hands-on in a dedicated creative house made by creatives, testing unreleased multi-modal tools like Gemini Omni alongside the world's brightest minds. What was your biggest takeaway from #CannesLions2026 this year?
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𝗡𝗘𝗪 updates coming to Merchant Center for Agencies bring easier access management and more security for your agency. 📣 Now you can link your client Merchant Center accounts directly to your agency account in just a few clicks. 🔍 Gain a centralized view of client account access across your agency. 🔒 Protect your client data by designating Agency Admins and Standard users with restricted permissions.
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Search queries are getting 3x longer. If your brand is still optimizing for 2-word keywords, you're already missing the moment. 🚨 At this year's #CannesLions2026, brand leaders from IKEA, DoorDash, and Debenhams sat down at the #GoogleBeach to pull back the curtain on how AI is fundamentally reshaping consumer behavior—and how they are adapting. From capturing highly specific, long-tail consumer intent to managing multi-million-sku inventories at a scale previously impossible, watch to hear how they are leveraging AI-powered campaigns to stay ahead. 🔹 𝗜𝗞𝗘𝗔: Moving beyond internal loyalty data to capture consumer exploration journeys. 🔹 𝗗𝗼𝗼𝗿𝗗𝗮𝘀𝗵: Navigating a 27% YoY increase in longer, situational search queries. 🔹 𝗗𝗲𝗯𝗲𝗻𝗵𝗮𝗺𝘀: Operating fully demand-led AI strategies to capture spontaneous revenue. The mandate for marketers? Stop looking at AI as a backend technical enabler, and start treating it as your primary growth driver. 👇 How is your team adapting your search strategy to keep up with conversational intent? Share in the comments! Featuring: Debbie Weinstein, President EMEA, Google Brendon Kraham, VP Global Search Ads and Commerce, Google Andy Wells, VP, Growth Marketing, DoorDash Linda Ha, Deputy CMO, IKEA Daniel Finley, Group CEO, Debenhams
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Meet your 𝗡𝗘𝗪 Google Ads homepage—now powered by Gemini. 👋 Here’s what’s coming soon: 💡 𝗣𝗿𝗼𝗮𝗰𝘁𝗶𝘃𝗲 𝗶𝗻𝘀��𝗴𝗵𝘁𝘀: Uncover the most critical opportunities and issues to stay ahead of the curve. 💬 𝗖𝘂𝘀𝘁𝗼𝗺 𝘄𝗼𝗿𝗸𝘀𝗽𝗮𝗰𝗲𝘀: Track progress against performance goals with a quick prompt. 🔍 𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗲 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Dive deep into the details so you can take action and stay informed. Currently in beta for English accounts. Reach out to your Google team for more details.
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Is your creative workflow moving fast enough to keep up with demand? ⏱️ As marketers, we’re constantly balancing the need for more creative assets with the struggle to keep them perfectly on-brand. To solve this, we’re making major updates this summer to Asset Studio – the centralized Google Ads hub for your creatives. We sat down with three ads experts to discuss how these new capabilities will transform your workflow: 🎨 Streamline workflows and guardrail your brand: Effortlessly pull existing assets into one library from Google surfaces (like YouTube Studio and Pomelli) or third-party platforms like Adobe and Canva, and upload PDFs to act as a permanent anchor to your brand’s style. Jyll Saskin Gales points out: "Marketers will find Asset Studio’s new ingestion capabilities most helpful because you can give so much more context to these systems so that they can create a much better output that's customized exactly to your business needs." 🧪 Prove performance with frictionless A/B testing: Instantly turn any creative edit into an automated test to measure exact performance lift. Kirk Williams notes: "That's going to be really helpful to see which of those assets are performing better than others, and then build more like that." 🚀 Unlock programmatic scale for all clients: New API generation tools allow agencies to build text and images directly into custom campaign platforms. Sarah Stemen, MBA emphasizes that: "All these updates unlock creativity, opportunity, and scale for every single marketer.” Prepare your brand guidelines and asset library now so you’re ready to hit the ground running. 😎 Watch the clip below to hear the experts’ full reactions.
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Google Ads reposted this
The #YouTubeBeach is officially open, and we're kicking things off with an incredible lineup! 🌊✨ We are at Cannes Lions 2026, catching up with top YouTube creators like Alex Cooper, Brittany Broski, Jack’s Dining Room, and professional athletes-turned-creators. Together, we're exploring how creators can help advertisers build content for YouTube to convert next-level creativity into real business results. Hit follow so you don’t miss a single moment from Cannes! 🇫🇷 #CannesLions2026 #GoogleBeach
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Google Ads reposted this
Bonjour from the #GoogleBeach 🇫🇷 ✨ We’re kicking off an incredible industry week of creativity and connection with leaders from all over the world with a little help from Google Omni. 🎬 Stay tuned for: 💡 Key takeaways from C-suite leaders including special Frontier CMO newsletter editions 🚀 Deep dives into the latest AI activations changing the industry 👀 Exclusive behind-the-scenes highlights What major marketing or tech trends are you most eager to see unfold this week? Let us know in the comments 👇 #CannesLions2026
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Are your Shopping campaigns keeping up with consumer intent? ⚡🛒 We sat down with 3 ads experts (Brittany Sager, Mike Ryan, Kirk Williams) to review the recent announcements at #GML2026, and get their real reactions to AI Max for Shopping campaigns. The consensus? We’re moving into an era of hyper-personalized, dynamic ad experiences inside AI surfaces. No static product title can keep up with how specific consumer search intent has become. Here’s what this means for you: 🔷 Text customization: You can generate ad copy that speaks directly to shopper intent and complex, conversational queries. As our experts noted, “no static feed title could meet that kind of demand.” 🔷 High-intent traffic: By dynamically matching your site’s most relevant landing pages to a shopper’s intent, AI Max for Shopping campaigns captures the complex, long-tail searches that standard Shopping campaigns often miss. 🔷 Optimal format selection: Between text and Shopping ads, the best format is selected based on what is most relevant to the shopper’s precise needs in the moment. This drives the high-quality traffic that converts seamlessly. The pro-tip? If you’re already using Shopping campaigns, talk to your Google rep to get started. By leveraging your product feeds, AI Max for Shopping campaigns transforms standard product data into dynamic Shopping ads designed to answer conversational queries. Watch the clip below to hear the experts’ full reactions, and how you can get started today. 🎥👇